Europe Bottled Water Market - Growth, Trends, and Forecast (2019 - 2024)

Europe Bottled Water Market is segmented by Type (Still Water and Sparkling Water), Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade, and Other Distribution Channels), and Geography.

Market Snapshot

Snapshot
Study Period:

2016-2024

Base Year:

2018

Key Players:

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Market Overview

The European bottled water market is forecasted to reach 62.95 million USD in 2024, registering a CAGR of 3.18% during the forecast period, 2019-2024.

  • The European bottled water market is a well-established market, because of which the growth rate is low. This is attributed by the growing consumer concerns, regarding consumption of contaminated tap water.
  • The convenience of handling and mobility of the bottles are other factors driving the market. PET bottles are the most used type of package in the bottled water industry.
  • Germany, Italy, and Spain are the major bottled water markets in Europe. The growing concerns toward the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Scope of the Report

The European bottled water market report includes study on segmentation by type (still water and sparkling water), distribution channel (supermarkets/hypermarkets, home and office delivery, convenience stores, on-trade, and other distribution channels), and geography (analysis of major countries has also been included in the report).

By Type
Still Water
Sparkling Water
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Home and Office Delivery
On-trade
Other Distribution Channels
Geography
Europe
Germany
United Kingdom
Italy
Spain
Russia
Belgium
France
Rest of Europe

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Key Market Trends

Health Concerns and Change in Water Consumption Habits

Drinking water is the major necessity of a human being, and the quality of the drinking water is a growing concern of the consumers. Studies have showed that drinking tap water has increased the disease levels in various European countries. Bottled water is considered as a suitable alternative for tap water. European consumers have an additional concern toward the sparkling element in the water. The value chain of the European bottled water market is very much transparent, so that it can be traced back till the source of the water. The strict regulations for the bottled water by the governing bodies are also a major reason for the premium quality of the products. 

Driver

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Germany is the Largest Market in the European Bottled Water Market

Sparkled water dominates the German bottled water market, followed by functional water. The growth rates of the segments are quite low, as the markets are well-established. The market for plastic bottle and cans is increasing, however glass bottles dominate the packaging segment. A trend toward healthier living habits is also been seen in Germany, accounting for the growth of the functional water segment. Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water market in Germany.

Region

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Competitive Landscape

The European bottled water market is fragmented and highly competitive. Danone, Coca-Cola, Nestle, and PepsiCo are the major players leading the market. Major players and small players are trying to capture the market share by introducing new variants of products, as well as new differentiations in the existing products. The other players include Hoevelmann, Gerolsteiner Brunnen, Ferrarelle, Acqua Sant'Anna, San Benedetto, Spadel, Roxane SA, CoGeDi International, etc. Different countries are captured by different players, mainly the local players respective to the country. Players have their own strong distribution channels to improve their product availability, and to maintain the merchant relationship.

Major Players

  1. Coca Cola
  2. Pepsico
  3. Nestle
  4. Ferrarelle
  5. Danone

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Research Phases

    2. 1.2 Study Deliverables

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Home and Office Delivery

      4. 5.2.4 On-trade

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Europe

        1. 5.3.1.1 Germany

        2. 5.3.1.2 United Kingdom

        3. 5.3.1.3 Italy

        4. 5.3.1.4 Spain

        5. 5.3.1.5 Russia

        6. 5.3.1.6 Belgium

        7. 5.3.1.7 France

        8. 5.3.1.8 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Co.

      2. 6.4.2 Danone Group

      3. 6.4.3 PepsiCo

      4. 6.4.4 Nestle

      5. 6.4.5 Hoevelmann

      6. 6.4.6 Gerolsteiner Brunnen

      7. 6.4.7 Ferrarelle

      8. 6.4.8 Acqua Sant'Anna

      9. 6.4.9 San Benedetto

      10. 6.4.10 Spadel

      11. 6.4.11 Roxane SA

      12. 6.4.12 CoGeDi International SpA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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