European Bicycle Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Cycling Industry in Europe is segmented by Type (Road Bicycles, Hybrid Bicycles, All Terrain Bicycles, E-bicycles, and Other Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (Spain, United Kingdom, Germany, France, Italy, Netherlands, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.

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Europe Bicycle Market Size

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Europe Bicycle Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 9.67 %
Market Concentration Low

Major Players

Europe Bicycle Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Bicycle Market with other markets in Consumer Goods and Services Industry

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Europe Bicycle Market Analysis

The Europe Bicycle Market is expected to register a CAGR of 9.67% during the forecast period.

The European bicycle industry is experiencing a significant transformation, driven primarily by the rapid adoption of electric bicycles across major markets. This shift is particularly pronounced in countries like France, Italy, Germany, and the Netherlands, where e-bike demand has surpassed traditional bicycles. The trend reflects a broader industry evolution towards technologically advanced, sustainable transportation solutions. According to the Spanish Bicycle Industry Association (AMBE), electric bicycles have emerged as the most popular electric vehicles in Spain, with over 220,000 units sold in 2021, demonstrating the strong consumer preference for electric mobility solutions.


The bicycle manufacturing landscape in Europe has shown remarkable resilience and growth, with production capabilities expanding to meet increasing demand. German manufacturing data from ZIV reveals significant growth, with 1.43 million pedelecs and 0.94 million bicycles manufactured in 2021, representing a 13% increase in bicycle production and an 8% rise in e-bike manufacturing. This production surge highlights the industry's ability to scale operations and adapt to changing market demands, while also indicating strong domestic manufacturing capabilities within the European market.


Consumer preferences are increasingly shifting towards premium and specialized bicycle segments, reflecting broader lifestyle changes and growing environmental consciousness. The market has witnessed a notable trend towards high-end bicycles with advanced features, particularly in the e-bike segment, where consumers are willing to invest in quality and technology. The fitness and leisure segments have emerged as key growth drivers, with more consumers viewing cycling as both a recreational activity and a sustainable mode of transportation.


The competitive landscape is evolving with significant international participation and technological innovation. A notable development in this direction was Hero Cycles' entry into the European market in June 2021 with their Made in India e-bikes, demonstrating the market's attractiveness to global manufacturers. The industry is witnessing increased focus on product innovation, particularly in areas such as battery technology, smart connectivity features, and lightweight materials. Companies are also expanding their distribution networks and adopting omnichannel strategies to enhance market presence and customer reach, reflecting the market's maturity and sophistication. The rise in urban mobility and personal mobility solutions further underscores the importance of innovation in the bicycle components sector.

Segment Analysis: TYPE

E-Bicycles Segment in European Bicycle Market

The electric bicycle segment has emerged as the dominant force in the European bicycle market, commanding approximately 43% of the total market share in 2024. This segment's remarkable performance is driven by increasing consumer preference for recreational and adventure activities, along with widespread adoption in sectors like logistics, food delivery, tourism, and rental services. The segment is experiencing the fastest growth trajectory in the market, projected to grow at around 15% annually from 2024 to 2029. This growth is primarily fueled by government initiatives promoting safe and green transportation across Europe, particularly in countries like France, Italy, Germany, and the Netherlands. Electric bicycle manufacturers across the region are focusing on incorporating new technologies, such as anti-theft features, smart monitoring systems, and innovative battery solutions, to meet the growing demand and gain competitive advantages.

Market Analysis of Europe Bicycle Market: Chart for TYPE

All-Terrain Bicycles Segment in European Bicycle Market

The all-terrain bicycle segment holds a significant position in the European bicycle market, designed with shock absorbers or suspension for riding on rough off-road trails. These mountain bikes demonstrate remarkable versatility, serving effectively as touring or commuting bikes despite being heavier than traditional touring bikes. The segment's growth is driven by increasing interest in performance-based adventure sports and the versatility these bikes offer for various terrains. Major manufacturers are focusing on product development to enhance riding experiences, incorporating emerging technological trends such as advanced suspension systems, lightweight materials, and improved gear mechanisms. The segment's evolution is further supported by innovations in frame design and the integration of modern bicycle components that improve overall performance and durability.

Remaining Segments in Type Segmentation

The European bicycle market's remaining segments include road bicycles, hybrid bicycles, and other specialized types, each serving distinct consumer needs. Road bikes are particularly popular among sports enthusiasts and urban commuters, offering lightweight construction and efficient design for paved surfaces. Hybrid bicycles combine the advantages of both road and mountain bicycles, making them ideal for varied usage patterns and terrains. The other specialized types category includes folding bicycles and cargo bicycles, which cater to specific urban mobility needs and commercial applications. These segments collectively contribute to the market's diversity, offering solutions for different riding preferences and requirements.

Segment Analysis: DISTRIBUTION CHANNEL

Offline Retail Stores Segment in Europe Bicycle Market

The offline bicycle retail stores segment continues to dominate the European bicycle market, holding approximately 82% market share in 2024. This segment includes specialty stores, supermarkets/hypermarkets, and warehouse clubs, which offer greater visibility and a wide assortment of bicycles, including electric bicycles. Specialty stores remain particularly crucial as prominent players like Trek Bicycle Corporation primarily sell through independent specialty bicycle shops and subsidiaries across Europe. The high and medium-income groups have increased their frequency of visiting specialty stores, while impulsive buying behavior has further aided bicycle sales through these channels. Supermarkets and hypermarkets leverage their vast retail space to cater to diverse consumer preferences, often providing exclusive discounts and deals to attract customers. Additionally, warehouse clubs offer significant wholesale price advantages, making them an attractive option for cost-conscious consumers.

Online Retail Stores Segment in Europe Bicycle Market

The online retail stores segment is experiencing the fastest growth in the European bicycle market, projected to grow at approximately 13% during 2024-2029. This rapid growth is primarily driven by the increasing convenience and comprehensive product offerings available through digital platforms. Manufacturers across the European region are focusing on selling their products through their online portals to reduce retail space costs and wholesaler fees while increasing profit margins. The growth opportunity has prompted online vendors to enhance their purchase processes in terms of security and reliability, which has further propelled sales through this channel. Major players like Trek Bicycle Corporation, Accell Group, Giant Bicycles, and Ribble Bicycles are expanding their online presence by selling e-bikes directly from their websites. The segment's growth is also supported by the rising trend of small businesses leveraging websites and manufacturers eliminating wholesalers to sell products directly to consumers.

Europe Bicycle Market Geography Segment Analysis

Bicycle Market in Germany

Germany stands as the powerhouse of Europe's bicycle market, commanding approximately 27% of the total market share. The country's robust cycling infrastructure, combined with strong environmental consciousness among consumers, has created a thriving ecosystem for bicycle manufacturers and retailers. The German market is particularly notable for its strong emphasis on electric bicycles, with production numbers consistently increasing year over year. The government's continued investment in cycling infrastructure and sustainable urban mobility initiatives has created a favorable environment for market growth. Urban planning policies in major cities like Berlin, Hamburg, and Munich increasingly prioritize cyclist-friendly infrastructure, including dedicated bike lanes and secure parking facilities. The market is also characterized by a strong presence of both domestic and international manufacturers, contributing to a competitive and innovative landscape. Consumer preferences in Germany show a growing inclination towards premium and technologically advanced bicycles, particularly in the e-bike segment.

Bicycle Market in Spain

Spain emerges as the most dynamic market in the European bicycle industry, projected to grow at approximately 9% CAGR from 2024 to 2029. The Spanish market is experiencing a remarkable transformation driven by changing urban mobility patterns and increasing environmental awareness. Cities like Barcelona and Madrid are leading the charge in developing comprehensive cycling infrastructure, including extensive bike-sharing programs and dedicated cycling lanes. The market has seen particular strength in the mountain bike and electric bicycle segments, capitalizing on Spain's diverse terrain and growing interest in outdoor activities. Local manufacturers are increasingly focusing on innovative designs and sustainable production methods to meet evolving consumer preferences. The tourism sector has also played a significant role in market growth, with cycling tourism becoming increasingly popular across various regions. Spanish consumers are showing growing interest in high-end bicycles, particularly in urban areas where cycling is increasingly seen as a lifestyle choice rather than just a mode of transport.

Bicycle Market in United Kingdom

The United Kingdom's bicycle market continues to demonstrate robust development, driven by a strong cycling culture and supportive government initiatives. The market has seen significant transformation in urban areas, particularly in London, where cycling infrastructure has become a key focus of transportation planning. British consumers show increasing preference for premium bicycles, with a notable trend towards customization and personalized features. The market is characterized by a strong presence of both traditional bicycle retail and innovative direct-to-consumer brands. Urban cycling initiatives, particularly in major cities, have created a sustained demand for commuter and hybrid bicycles. The UK market also shows strong growth in the e-bike segment, particularly among urban commuters and older cyclists. Local manufacturers and retailers have adapted to changing consumer preferences by offering diverse product ranges and enhanced after-sales services. The market benefits from a well-established cycling community and regular sporting events that help maintain high interest levels in cycling.

Bicycle Market in France

France's bicycle market demonstrates strong momentum, supported by comprehensive government initiatives and changing urban mobility patterns. The French market is characterized by a unique blend of urban commuter bikes and high-performance cycling equipment, reflecting the country's deep-rooted cycling heritage. Urban areas have seen significant development in cycling infrastructure, with Paris leading the way in transforming city streets to accommodate more cyclists. The market shows particular strength in the electric bicycle segment, with growing adoption among both urban commuters and leisure cyclists. French consumers increasingly prioritize environmental considerations in their purchasing decisions, driving demand for sustainable and locally manufactured bicycles. The market benefits from a strong network of specialized retailers and maintenance services. Regional variations in cycling preferences have led to a diverse product offering, catering to both urban commuters and recreational cyclists. The country's strong cycling culture, supported by various cycling events and initiatives, continues to drive market growth.

Bicycle Market in Other Countries

The bicycle market in other European countries, including Italy, the Netherlands, and other regions, showcases diverse characteristics and growth patterns. The Netherlands maintains its reputation as a cycling nation with exceptional infrastructure and cultural integration of cycling in daily life. Italy's market is distinguished by its strong manufacturing heritage and premium bicycle brands, particularly in the racing and performance segments. Each country demonstrates unique market characteristics influenced by local cycling culture, infrastructure development, and consumer preferences. Urban mobility trends and environmental consciousness are common drivers across these markets, though their implementation varies by region. The diversity of these markets contributes to the overall robustness of the European bicycle industry, with each country bringing unique strengths and opportunities. Local initiatives and cycling promotion programs continue to shape market development in these regions, while cross-border cooperation in infrastructure development further strengthens the market. These markets collectively contribute to Europe's position as a global leader in bicycle culture and innovation.

Europe Bicycle Industry Overview

Top Companies in Europe Bicycle Market

The European bicycle market is characterized by intense innovation and strategic developments among key players like Accell Group, Giant Manufacturing, Pon Holdings, Trek Bicycle Corporation, and Scott Sports. Companies are heavily investing in research and development to introduce advanced technologies, particularly in the e-bike segment, with features like connected bicycles, smart monitoring systems, and anti-theft capabilities. Operational agility is demonstrated through the optimization of supply chains and the adoption of omnichannel distribution strategies, including partnerships with online retailers and the development of direct-to-consumer channels. Strategic moves include a significant focus on mergers and acquisitions to expand product portfolios and geographical presence, while companies are also investing in experience centers and flagship stores to enhance brand visibility. Market leaders are increasingly emphasizing sustainability initiatives and eco-friendly manufacturing processes to align with growing environmental consciousness among consumers.

Fragmented Market with Strong Regional Players

The European bicycle market exhibits a highly fragmented structure with a mix of multinational corporations and strong regional players. While global giants like Giant Manufacturing and Trek Bicycle Corporation maintain significant market presence, regional specialists such as Bulls Bikes and Ribble Cycles have carved out strong positions in specific markets through their deep understanding of local consumer preferences and established distribution networks. The market is characterized by both vertically integrated manufacturers and specialized producers, with many players focusing on specific segments like e-bikes or premium racing bicycles.


The industry has witnessed considerable consolidation through strategic acquisitions and partnerships, particularly in the e-bike segment. Major conglomerates are acquiring smaller, innovative companies to expand their technological capabilities and market reach, while established players are forming strategic alliances to strengthen their position in specific regions or market segments. The trend of cross-border acquisitions has intensified as companies seek to establish a pan-European presence and leverage economies of scale in production and distribution.

Innovation and Distribution Key to Growth

Success in the European bicycle market increasingly depends on companies' ability to innovate across product development, manufacturing processes, and distribution channels. Incumbents must focus on developing advanced technologies, particularly in e-bikes and connected bicycles, while maintaining strong relationships with suppliers to ensure consistent quality and competitive pricing. Companies need to invest in digital capabilities, including e-commerce platforms and customer engagement tools, while also maintaining traditional bicycle retail presence through strategic dealer networks.


Market contenders can gain ground by focusing on niche segments and developing specialized products for specific user groups or applications. The ability to offer unique value propositions through customization options, superior after-sales service, and innovative financing solutions is becoming increasingly important. Companies must also carefully navigate potential regulatory changes, particularly regarding e-bike specifications and safety standards, while addressing growing environmental concerns through sustainable bicycle manufacturing practices and eco-friendly product designs. Building strong brand identity and maintaining customer loyalty through enhanced user experiences and community engagement has become crucial for long-term success.

Europe Bicycle Market Leaders

  1. Trek Bicycle Corporation

  2. Accell Group NV

  3. Giant Manufacturing Co. Ltd

  4. Pon Holdings BV

  5. Scott Corporation SA

*Disclaimer: Major Players sorted in no particular order

Europe Bicycle Market Concentration
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Europe Bicycle Market News

  • October 2022: Pon Holdings' Cervélo launched ZHT-5, a cross-country mountain bike that prioritizes low weight and efficiency. Cervélo claimed that the ZHT-5 is 'purpose-built' for XC racing and will make its race debut at the first round of the XCO World Cups in Valkenburg, Netherlands.
  • September 2022: Pon Bike acquired the Dutch e-bike brand Veloretti. Veloretti sells bikes in Europe.
  • September 2022: The Accell Group's Haibike brand launched a brand-new e-bike designed in the MTB (mountain bike) category in Europe. The Lyke eMTB is offered with a removable watt-hour battery.

Europe Bicycle Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Road Bicycles

      2. 5.1.2 Hybrid Bicycles

      3. 5.1.3 All Terrain Bicycles

      4. 5.1.4 E-bicycles

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Netherlands

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Accell Group NV

      2. 6.3.2 Trek Bicycle Corporation

      3. 6.3.3 Pon Holdings BV

      4. 6.3.4 Giant Manufacturing Co. Ltd

      5. 6.3.5 Bulls Bikes

      6. 6.3.6 Ribble Cycles

      7. 6.3.7 Riese und Muller GmbH

      8. 6.3.8 Merida Industry Co. Ltd

      9. 6.3.9 Scott Corporation SA

      10. 6.3.10 Simplon Fahrrad GmbH

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Bicycle Industry Segmentation

A bicycle consists of two wheels held in a frame, one behind the other, propelled by pedals and steered with handlebars attached to the front wheel. Cycling is one of the many exercises that help individuals' overall fitness. Bicycles are used in this aerobic activity as they increase cardiovascular fitness.

The European bicycle market is segmented by type, distribution channel, and country. By type, the market is segmented into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other types. Based on distribution channels, the market is segmented into offline retail stores and online retail stores. Based on country, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, the Netherlands, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Road Bicycles
Hybrid Bicycles
All Terrain Bicycles
E-bicycles
Other Types
Distribution Channel
Offline Retail Stores
Online Retail Stores
Geography
Spain
United Kingdom
Germany
France
Italy
Netherlands
Rest of Europe
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Europe Bicycle Market Research FAQs

The Europe Bicycle Market is projected to register a CAGR of 9.67% during the forecast period (2025-2030)

Trek Bicycle Corporation, Accell Group NV, Giant Manufacturing Co. Ltd, Pon Holdings BV and Scott Corporation SA are the major companies operating in the Europe Bicycle Market.

The report covers the Europe Bicycle Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Bicycle Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Bicycle Market Research

Mordor Intelligence offers a comprehensive analysis of the bicycle industry. We leverage extensive expertise in bicycle manufacturing and market dynamics. Our research covers the full spectrum of the industry, from electric bicycle innovations to mountain bike developments, road bike technologies, and bicycle components. The report provides detailed insights into bicycle rental services, bike sharing systems, and emerging urban mobility solutions. This information is available in an easy-to-read report PDF format for download. Our analysis also covers the bicycle parts, bicycle accessories, and bicycle equipment sectors, offering stakeholders a thorough understanding of industry dynamics.

The report delivers actionable insights for businesses involved in cycling and professional cycling. It spans from bicycle retail operations to recreational bicycle services. Stakeholders gain valuable perspectives on commuter bicycle trends, folding bicycle innovations, and personal mobility developments. Our comprehensive coverage includes sports bicycle market dynamics and bicycle components analysis, enabling businesses to make informed decisions. The report examines key factors driving the industry's growth, such as bicycle rental demand patterns and evolving urban mobility preferences. This provides stakeholders with crucial data for strategic planning and market positioning.

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European Bicycle Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)