Market Trends of Europe Beauty And Personal Care Products Industry
High Demand for Skin Care Products
The rising skin and facial concerns like skin dryness, acne, skin sensitivity, dullness, pigmentation, dark circles, large pores, and blackheads are driving customers toward functional skincare products, including facial care, body care, lip care, and nailcare products. In line with these growing skin concerns and the demand for respective skincare products, the regional governments are also dispensing large quantities of products to address the demand. For instance, according to the NHS Business Services Authority, United Kingdom, in 2022, around 45 thousand items of cetomacrogol cream (Formula A) were dispensed in England to treat dry skin conditions such as eczema.
The region has witnessed an increasing demand for natural and organic products due to consumer awareness about the harmful effects of certain compounds, such as parabens and aluminum, in skincare products. Such factors have compelled manufacturers to improve their product offerings to meet changing consumer requirements. Along the same line, popular celebrities in the region are taking advantage of such demand and launching brands and products with organic and natural claims. For instance, in October 2023, Georgia May Jagger, a British-American fashion model and designer, launched an organic skincare brand, May Botanicals. The brand claims that it only uses the highest quality certified organic ingredients, its products are dermatologically tested, Soil Association COSMOS Organic Certified, palm oil free, and are never tested on animals to promote sustainability. The market has also been witnessing significant demand due to the rising interest in natural formulations in facial care regimes, such as cleansers, serums, scrubs, and toners. Rising concerns regarding skin problems, like skin blackening and burns, are also expected to drive the market’s growth during the study period. Such effective initiatives from the players in the market and the growing skincare need from consumers are expected to boost the market’s growth during the forecast period.
Germany Holds the Largest Share of the Market
Germany is Europe's largest market for beauty products, followed by France and Italy. Hair, skin, and facecare products have the highest turnover. The rising popularity of social media platforms has significantly impacted beauty standards and consumer behavior. Influencers and beauty bloggers often promote various beauty products. They are also launching their brands, leading to increased awareness and demand among consumers. This trend is particularly prevalent among younger demographics, which are more active on social media, while influencers are focused on marketing their products through different social media platforms. Hence, such factors are driving the demand for beauty and personal care products in the market, especially among the youth. For instance, in June 2022, model and entrepreneur Hailey Bieber announced the launch of her new beauty brand, Rhode, via Instagram. The brand’s products are available for sale in Germany, France, Spain, and other European countries.
Increased demand for and sales of respective products have also increased the requirement and production in the German market, supporting its growth. According to Statistisches Bundesamt, the industry's revenue for the production of body care products and fragrances in Germany in 2023 was about EUR 6.43 billion, an increase from EUR 6.14 billion in 2022. Apart from this, the market players are also focusing on developing innovative lines to cater to the growing demand and achieve significant market shares. In addition, companies are reaching out to consumers through various distribution channels, such as online stores, supermarkets/hypermarkets, and convenience stores. Manufacturers are optimally leveraging online platforms by selling their products through their websites and listing them on popular e-retailing websites to improve their brand visibility and reachability. Such factors are expected to drive and boost sales in the German market during the forecast period.
