Europe Beauty Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Europe Cosmetics Market Statistics and is Segmented by Type (Personal Care Products and Cosmetics/Make-Up Products), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels), Category (Mass Products and Premium Products), and Geography (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe). The Report Offers Market Sizes and Values in (USD) During the Forecasted Years for the Above Segments.

Europe Beauty and Personal Care Products Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
View Global Report
Europe Beauty And Personal Care Products Market Summary
share button
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 131.66 Billion
Market Size (2029) USD 154.20 Billion
CAGR (2024 - 2029) 3.21 %
Market Concentration Low

Major Players

Europe Beauty And Personal Care Products Market

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Europe Beauty and Personal Care Products Market Analysis

The Europe Beauty and Personal Care Products Market size is estimated at USD 131.66 billion in 2024, and is expected to reach USD 154.20 billion by 2029, growing at a CAGR of 3.21% during the forecast period (2024-2029).

  • Increased health awareness among consumers boosts the demand for natural personal care products. With the growing demand for organic ingredients, consumers are inclined toward organic personal care products, which is expected to drive market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the market's growth. Most consumers tend to buy products with natural or organic labeling, driving the market growth.
  • Additionally, companies are reaching out to consumers through various distribution channels, such as online and other channels. For instance, in February 2022, United Kingdom-based online fashion retailer Boohoo Group Plc launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes.
  • Consumer behavior towards maintaining a quality life makes Europe a potential market for innovations and launches in the beauty and personal care industry. Moreover, consumers in the region increasingly prefer items made with natural components. This change can be associated with consumers intentionally avoiding chemical-based products like sulfates and parabens, leading to hair problems, including frizz, flaky scalps, and split ends.
  • For instance, in January 2021, the Estée Lauder Companies Inc. (Aveda), the plant-powered hair care brand, announced that all of its hair care, hair color, body care, makeup, and aroma products are 100% vegan in response to the growing demand for cruelty-free hair care products. Also, prominent cosmetics companies are developing products, including deodorants with zero artificial bactericides, to capture the growing demand for natural and organic products.
  • Moreover, companies are focusing on offering these products fortified with vitamin E, aloe, chamomile, and other natural ingredients. The increasing demand for organic products through online stores for bio-cosmetic products is also expected to boost the growth of natural and organic beauty and personal care products

Europe Beauty and Personal Care Products Market Trends

Increasing Demand For Organic/Natural Beauty and Personal Care Products

  • Beauty and cosmetic products are currently inundated with numerous harmful ingredients and toxic chemicals. Around 90% of the roughly 13,000 chemicals used in cosmetic products were not Food and Drug Administration (FDA)-approved in 2020.
  • Moreover, several tests conducted by organizations and associations indicated that the presence of catastrophic heavy metals, such as lead, beryllium, thallium, and cadmium, are bragged as potential carcinogens and lead to serious health risks, including cancer, infertility, and Alzheimer's disease. Considering this factor, consumers are increasingly shifting to natural alternatives to avoid using conventional products on their bodies. This has suddenly raised the demand for organic personal and cosmetic products in the market.
  • The region has witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, in skincare, haircare, and deodorants. A high percentage of European consumers choose one brand over others based on its natural formulation. This has increased the demand for safe, natural, and organic products in the last few years.
  • The demand for natural ingredients has been quite evident in the market, leading to most companies launching natural-inspired products, such as vegan ingredients, plant-inspired, and premium botanical ingredients coupled with multi-functional properties. For instance, in October 2021, the Ayurvedic skincare and wellness brand Forest Essentials launched in the United Kingdom for the first time. Available on LookFantastic, an online British beauty boutique, the brand prides itself on creating ethical and sustainable traditional Indian skincare and wellness products.
  • Consumers' growing awareness of health and hygiene has resulted in demand for natural and organic products in the region. Such factors have compelled manufacturers to improve their product offerings to meet changing consumer requirements. Companies are focusing on offering products that contain vitamins, aloe, chamomile, and other ingredients. Furthermore, the increasing popularity of organic concept stores specializing in organic cosmetics products among consumers is expected to further boost the demand and growth of organic and natural beauty and personal care products in Europe.
Europe Beauty And Personal Care Products Market: Beauty and Personal Care Products Market: Annual Expenditure on Personal Care, In GBP Million, United Kingdom, 2018-2021

Germany Holds the Largest Share

  • Germany is the largest cosmetic market in Europe, followed by France and the United Kingdom. The German cosmetics and toiletries market is mainly driven by women and younger consumers willing to spend more money on such offerings. Hair, skin, and face care products are the three categories with the highest turnover.
  • Furthermore, the demand for child skin care products is expected to increase in Germany as consumers are taking extra care to protect the delicate skin of babies and children against extended exposure to sun rays. Among adults, the demand for skin care products depends heavily on the weather conditions. However, many consumers take a more holistic approach, paying more attention to ultraviolet levels and their possible impact on skin health and aging.
  • Additionally, the players operating in the market are focusing on developing innovative lines or products to cater to the growing demand to achieve major market shares. For instance, in 2021, Beiersdorf personalized face care with the launch of its new brand, O.W.N (Only What's Needed), which uses ingredients that are specially formulated for individualized skin care needs. The launch focuses on personalized skin care innovations based on individual needs and scientific findings.
  • Many prestigious brands in Germany have strengthened their position by acquiring smaller companies, thus driving the market. For instance, according to the Federal Statistical Office, the domestic and international revenue of the industry for the production of body care products and fragrances in Germany was EUR 3,580.1 (USD 4223 million) and EUR 2,560.08 million (USD 3020 million) in 2022.
  • Moreover, companies are reaching out to consumers through various distribution channels, such as online channels, supermarkets/hypermarkets, convenience stores, and other distribution channels. Amazon is by far the biggest online store in Germany. Approximately 50% of the all-beauty brands in the country have online stores, and some also operate through Amazon stores.
  • Online shopping is expanding beyond the desktop, as supermarket operators like Edeka and Rewe have rolled out app development for younger and busier consumers. Furthermore, the manufacturers are leveraging online platforms optimally by selling their products through their websites as well as by listing the products on popular e-retailing websites to improve their brand visibility and reachability of products.
Europe Beauty And Personal Care Products Market: Europe Beauty and Personal Care Products Market: Cosmetics and Body Care Product Sales, By Distribution Type, Germany, 2022

Europe Beauty and Personal Care Products Industry Overview

Europe's beauty and personal care market is highly competitive, with a considerable number of regional and global players. The major players in Europe's beauty and personal care market include Loreal, Unilever, Procter & Gamble, Estee Lauder Companies Inc., and Johnson & Johnson Services Inc. Product launches with multifunctional properties under each segment are a major strategy the regional companies followed. Also, product innovation has been a prominent strategy among manufacturers where companies are mostly interested in delivering products that have a mixture of anti-aging and skin corrections. The global giants are expanding their distribution by launching their products on various online portals to increase their consumer base. The major players are acquiring small firms to expand their market.

Europe Beauty and Personal Care Products Market Leaders

  1. L'Oréal S.A.

  2. Procter & Gamble Co

  3. Unilever PLC

  4. Johnson & Johnson Services Inc.

  5. Estee Lauder Companies Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Beauty And Personal Care Products Market Concentration
bookmark Need More Details on Market Players and Competitors?
Download PDF

Europe Beauty and Personal Care Products Market News

  • June 2021: The Colgate Palmolive Sanex brand developed a shower gel, bath foam, and deodorant range using pre- and post-biotics to support skin microbiome. The BiomeProtect was launched in the United Kingdom and several EMEA markets, including France, Spain, Italy, Denmark, and South Africa. The BiomeProtect range is formulated with what Sanex labeled the "Triple Biotic Complex," a blend of inulin, butyl, and post-biotic biomimetics that work through various mechanisms to balance and optimize the skin microbiome.
  • March 2021: Procter & Gamble (P&G) launched a refill format that uses 60% less plastic on some of their most popular shampoo brands in the United Kingdom. The format includes a reusable aluminum bottle and refillable pouches, including a flexible plastic packet and a rigid plastic neck. P&G uses this format to accommodate some of the Aussie, Head & Shoulders, Herbal Essences, and Pantene product lines in the United Kingdom.
  • February 2021: Beiersdorf launched a new brand, O.W.N, in the category of face care products. The brand launched by the company only uses ingredients specially formulated for individualized skin care needs. With its innovative O.W.N face care brand, Beiersdorf is now explicitly responding to consumers' growing desire for personalized skin care. The new brand is being launched in key European markets with a simple routine: facial cleansing plus daycare and evening facial cleansing plus night care. O.W.N uses artificial intelligence and is built around a proprietary algorithm that brings together Beiersdorf's profound 140 years' of skincare expertise and consumer knowledge

Europe Beauty and Personal Care Products Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Personal Care Products

        1. 5.1.1.1 Hair Care Products

          1. 5.1.1.1.1 Shampoo

          2. 5.1.1.1.2 Conditioners

          3. 5.1.1.1.3 Hair Oil

          4. 5.1.1.1.4 Other Hair Care Products

        2. 5.1.1.2 Skin Care Products

          1. 5.1.1.2.1 Facial Care Products

          2. 5.1.1.2.2 Body Care Products

          3. 5.1.1.2.3 Lip Care Products

        3. 5.1.1.3 Bath and Shower

          1. 5.1.1.3.1 Shower Gels

          2. 5.1.1.3.2 Soaps

          3. 5.1.1.3.3 Bath Salts

          4. 5.1.1.3.4 Other Bath and Shower Products

        4. 5.1.1.4 Oral Care

          1. 5.1.1.4.1 Toothbrushes and Replacements

          2. 5.1.1.4.2 Toothpaste

          3. 5.1.1.4.3 Mouthwashes and Rinses

          4. 5.1.1.4.4 Other Oral Care Products

        5. 5.1.1.5 Men's Grooming Products

        6. 5.1.1.6 Deodrants and Antiperspirants

      2. 5.1.2 Cosmetics/Make-up Products

        1. 5.1.2.1 Facial Cosmetics

        2. 5.1.2.2 Eye Cosmetic Products

        3. 5.1.2.3 Lip and Nail Make-up Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialist Retail Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Pharmacies/Drug Stores

      5. 5.2.5 Online Retail Channels

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Category

      1. 5.3.1 Mass Products

      2. 5.3.2 Premium Products

    4. 5.4 Geography

      1. 5.4.1 Spain

      2. 5.4.2 United Kingdom

      3. 5.4.3 Germany

      4. 5.4.4 France

      5. 5.4.5 Italy

      6. 5.4.6 Russia

      7. 5.4.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Procter & Gamble Company

      4. 6.3.4 Johnson & Johnson Services Inc.

      5. 6.3.5 Estee Lauder Companies Inc.

      6. 6.3.6 Beiersdorf AG

      7. 6.3.7 Revlon Inc.

      8. 6.3.8 Shiseido Company, Limited

      9. 6.3.9 Oriflame Cosmetics Global SA

      10. 6.3.10 Natura & Co.

      11. 6.3.11 Colgate-Palmolive Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Europe Beauty and Personal Care Products Industry Segmentation

The beauty and personal care market is defined here as consumer goods for cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care products, fragrances, and personal care products such as hair care, deodorants, and shaving products.

Europe's beauty and personal care market is segmented by product type, distribution channel, category, and geography. By product type, the market is segmented into personal care products and cosmetic and makeup products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. The cosmetics/makeup products segment is further segmented into facial cosmetics, eye cosmetic products, and lip and nail makeup products. By distribution channel, the market studied is segmented into specialist retailers, supermarkets/hypermarkets, convenience stores, pharmacies/drug Stores, online retail stores, and other distribution channels. By category, the market studied is segmented into premium and mass products. By geography, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and Rest of Europe.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Type
Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Oil
Other Hair Care Products
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Soaps
Bath Salts
Other Bath and Shower Products
Oral Care
Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Other Oral Care Products
Men's Grooming Products
Deodrants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
Category
Mass Products
Premium Products
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
customize-icon Need A Different Region Or Segment?
Customize Now

Europe Beauty and Personal Care Products Market Research FAQs

The Europe Beauty and Personal Care Products Market size is expected to reach USD 131.66 billion in 2024 and grow at a CAGR of 3.21% to reach USD 154.20 billion by 2029.

In 2024, the Europe Beauty and Personal Care Products Market size is expected to reach USD 131.66 billion.

L'Oréal S.A., Procter & Gamble Co, Unilever PLC, Johnson & Johnson Services Inc. and Estee Lauder Companies Inc. are the major companies operating in the Europe Beauty and Personal Care Products Market.

In 2023, the Europe Beauty and Personal Care Products Market size was estimated at USD 127.43 billion. The report covers the Europe Beauty and Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Beauty and Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging technologies impacting the European Cosmetics Market are a) AI-powered skin analysis b) Personalized beauty apps c) Augmented reality try-on experiences

Europe Beauty and Personal Care Products Industry Report

Europe's cosmetics market is thriving, driven by a robust demand for luxury beauty products and an increasing preference for items containing active ingredients like Alpha Hydroxy Acids and hyaluronic acid, aimed at enhancing beauty and addressing skin and hair concerns. The region's market, featuring prominent European cosmetics brands, is experiencing a shift towards sustainable and organic beauty solutions, catering to a growing consumer base seeking products free from harmful chemicals. Germany, the UK, and France are leading this trend, showing a significant move towards natural cosmetic lines. Despite concerns over the overuse of skincare products, the surge in awareness and demand for organic and natural options is set to propel the market forward. The competitive landscape in Europe's beauty and personal care sector is marked by frequent product launches and strategic moves, contributing to the market's dynamic growth, as detailed in insights from Mordor Intelligence™ Industry Reports. Get a sample of this industry analysis as a free report PDF download.

close-icon
80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Europe Beauty Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)