Europe Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Bakery Products Market is segmented by Type (Cakes and Pastries, Biscuits, Bread, Morning Goods, and Others), By Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Specialty Stores, Online Retailing, and Others), and Geography.

Market Snapshot

europe bakery products market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.12 %
largest bakery companies in europe

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Market Overview

Europe Bakery Products Market is expected to grow at a CAGR of 3.12% during the forecast period (2020–2025).

  • The developed markets of Western Europe in bakery products are matured and saturated, as compared to the emerging markets of Eastern Europe that are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products.
  • Europeans are increasingly opting for baked products that are low in calories, and yet, are as tasty as their traditional counterparts. Bread and rolls is the dominating category that has seen ingredients-level, value-addition, and gluten-free varieties.

Scope of the report

European bakery products market can be broadly segmented into three major segments, such as by type, distribution channel, and geography. On the basis of by type, the bakery product market can be classified into cakes and pastries, biscuits, bread, morning goods, and others By distribution channel, the Europe bakery products market can be segmented into hypermarket/supermarket, convenience stores, specialty stores, online retailing, and others. Also, the study provides an analysis of the bakery products market in the emerging and established markets across the region, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe.

By Product Type
Cakes and Pastries
Morning Goods
By Distribution Channel
Convenience Stores
Speciality Stores
Online Retailing
United Kingdom
Rest of Europe

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Key Market Trends

Bread Remains the Mainstay in the Bakery Industry

The primary driver for the growth of the bread segment in the European countries is the increasing demand for bread containing whole grain, high in fiber, gluten-free, or healthy and fortified bread. Such products are becoming increasingly popular with consumers, due to the enhanced uptake of the healthy lifestyle concept. In the developed countries, competition is uneven, due to product diversity and a large number of informal channels that produce bread. Moreover, packaged bread sales outnumbered unpackaged bread sales in European countries.

bread consumption in europe

Germany Witness a Significant Share in Europe Bakery Products Market

Germany is estimated to be the market leader in the European baked products markets. United Kingdom baked products to market that are expected to grow at a CAGR of xx%. Baked goods continue to enjoy the status as household staples, and their sales are driven by the fact that they constitute a fundamental part of the British diet. Although, per capita consumption of bread is one of the lowest in the United Kingdom, toast/rusk as a preferred breakfast with almost 70% of households using bread in lunch or breakfast on a daily basis. which in turn, boosting the bakery product market in the region.

bakery products market share

Competitive Landscape

The European bakery product market is highly competitive, particularly with the significant presence of numerous global and regional players. Some of the major players in the Europe bakery product market are BIMBO, Associated British Foods Plc, Mondelez International, Kellogg Company, Alpha Baking Company Inc. among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cakes and Pastries

      2. 5.1.2 Biscuits

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retailing

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Russia

      5. 5.3.5 Italy

      6. 5.3.6 Spain

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Grupo Bimbo

      2. 6.4.2 Associated British Foods Plc

      3. 6.4.3 Mondelez International

      4. 6.4.4 General Mills Inc.

      5. 6.4.5 Alpha Baking Company Inc.

      6. 6.4.6 Kellogg Company

      7. 6.4.7 Warburtons

      8. 6.4.8 Britannia Industries

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Bakery Products Market market is studied from 2016 - 2026.

The Europe Bakery Products Market is growing at a CAGR of 3.12% over the next 5 years.

Associated British Foods Plc, General Mills Inc., Bimbo, Alpha Baking Company Inc., Kellogg Company are the major companies operating in Europe Bakery Products Market.

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