Bakery Products Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers European Largest Bakery Companies and the Market is segmented by Product Type (Cakes and Pastries, Biscuits, Bread, Morning Goods, and Other Product Types); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and by Geography (United Kingdom, Germany, France, Russia, Italy, Spain, and Rest of Europe).

Bakery Products Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Bakery Products Market Size

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Europe Bakery Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 3.12 %
Market Concentration Low

Major Players

Europe Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Bakery Products Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Europe Bakery Products Market Analysis

The Europe Bakery Products Market is expected to register a CAGR of 3.12% during the forecast period.

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  • Convenience and affordability are major factors supporting the demand for bakery products. Europeans give high importance to convenience while selecting food products. Consumers are greatly opting for baked products that are low in calories and taste the same as their traditional counterparts.
  • Consumers often perceive ingredients-level, value-addition, and gluten-free varieties as supporting higher demand. They are placing additional demand for products with vegetarian, ethical, and no preservative or additives claims, which are becoming very popular in this market.
  • The emerging markets of Eastern Europe are fuelling demand for biscuits and bread, and the developed markets of Western Europe are matured and saturated. Bread is the staple food in most countries in Europe. Organic bread and other bakery products also witness enhanced demand from health and wellness-oriented consumers.
  • As per the Department for Environment Food and Rural Affairs of the United Kingdom, the average per person per week purchase of bread in the United Kingdom in 2019/2020 stood at 524 g. Also, the bakery industry in Europe is constantly evolving with the launch of innovative bakery products, influencing consumer buying behavior and thus supporting market demand and growth.

Europe Bakery Products Industry Overview

The European bakery product market is highly competitive, particularly with the significant presence of numerous global and regional players. Some major players in the Europe bakery product market are Grupo Bimbo, S.A.B. de C.V., Associated British Foods Plc, Mondelēz International, Inc., Dr. Schär AG/SPA, and Alpha Baking Company Inc., among others. Most companies have invested heavily in R&D to develop products with added health benefits while providing better taste and texture. Partnership and agreement are the next preferred strategies among the companies operating in the market to develop innovative products and utilize the brand value and the effective distribution channel of the domestic players to market their products.

Europe Bakery Products Market Leaders

  1. Grupo Bimbo, S.A.B. de C.V.

  2. Associated British Foods Plc

  3. Mondelēz International, Inc.

  4. Dr. Schär AG/SPA

  5. Alpha Baking Company Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Bakery Products Market Concentration
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Europe Bakery Products Market News

  • August 2022: Mondelēz International, Inc. continued its strong track record of offering a wide range of snacking options for consumers by innovating to create new products or reformulating products that will not be classified as high in fat, salt, or sugar (HFSS) from beloved brands including belVita, Cadbury Drinking Chocolate, Maynards Bassetts and The Natural Confectionery Company.
  • February 2022: Dr Schär UK Ltd., a gluten-free manufacturer, announced the acquisition of Glasgow-based bakery GDR Food Technology Ltd., t/a Just: Gluten Free Bakery. GDR specializes in gluten-free baked goods such as bread, rolls, teacakes, and flatbread.
  • April 2021: Walker's Shortbread, the world's finest shortbread expert baker, is expanding its gluten-free range. The expanded content, certified by Coeliac UK, will be available exclusively in Sainsbury's stores across the country and will include three indulgent Walker's classics: shortbread rounds, chocolate chip shortbread, and ginger & lemon shortbread.

Europe Bakery Products Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cakes and Pastries
    • 5.1.2 Biscuits
    • 5.1.3 Bread
    • 5.1.4 Morning Goods
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Speciality Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channel
  • 5.3 Geography
    • 5.3.1 United Kingdom
    • 5.3.2 Germany
    • 5.3.3 France
    • 5.3.4 Russia
    • 5.3.5 Italy
    • 5.3.6 Spain
    • 5.3.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Grupo Bimbo, S.A.B. de C.V.
    • 6.3.2 Associated British Foods Plc
    • 6.3.3 Mondelēz International, Inc.
    • 6.3.4 General Mills Inc.
    • 6.3.5 Alpha Baking Company Inc.
    • 6.3.6 Kellogg Company
    • 6.3.7 Warburtons Holdings Limited
    • 6.3.8 Britannia Industries Limited
    • 6.3.9 Walkers Shortbread Ltd
    • 6.3.10 Dr. Schär AG/SPA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Bakery Products Industry Segmentation

Bakery products include baked products such as bread, cookies, rolls, pies, and muffins that are prepared from dough batter.

The European bakery products market can be broadly segmented into three major segments, such as by product type, distribution channel, and geography. Based on product type, the market is classified into cakes and pastries, biscuits, bread, morning goods, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the bakery products market in the emerging and established markets across the region, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Cakes and Pastries
Biscuits
Bread
Morning Goods
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channel
Geography United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
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Europe Bakery Products Market Research FAQs

What is the current Europe Bakery Products Market size?

The Europe Bakery Products Market is projected to register a CAGR of 3.12% during the forecast period (2025-2030)

Who are the key players in Europe Bakery Products Market?

Grupo Bimbo, S.A.B. de C.V., Associated British Foods Plc, Mondelēz International, Inc., Dr. Schär AG/SPA and Alpha Baking Company Inc. are the major companies operating in the Europe Bakery Products Market.

What years does this Europe Bakery Products Market cover?

The report covers the Europe Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Bakery Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Bakery Industry Report

Statistics for the 2025 Europe Bakery Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Bakery Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.