Market Trends of Europe Automotive Navigation System Industry
This section covers the major market trends shaping the Europe Automotive Navigation System Market according to our research experts:
E-commerce and Online Cab Booking Services Mostly Rely on GPS Tracking
An automotive navigation system's primary features include real-time data integration, map updates, and smartphone integration. With increasing internet access via mobile phones, manufacturers opt for all built-in functions of an in-vehicle GPS in the user's smartphone system while keeping costs low.
The demand for navigation systems is increasing, particularly among ride-hailing apps, expecting to drive the market forward. GPS devices are primarily used by car fleets like Uber and Grab to manage their carpool by tracking the activity of their drivers and passengers. Both passive and active tracking can provide the owner with valuable information. The industry can benefit significantly from analyzing this stored data and real-time monitoring.
The estimated delays on highways, transit systems, and streets worldwide result in productivity loss, with billions of dollars wasted annually. Furthermore, industries such as e-commerce and logistics get heavily impacted in remote locations where navigation tracking is impossible. As a result, GPS-based systems rely on navigation systems with improving technology for locating various addressees in traffic on highways and roadways, and recommending different routes based on real-time traffic is an essential feature.
Germany is leading the Europe Automotive Navigation Systems Market
Security and safety are essential factors in the automotive market in Germany. As a result, Germany intends to require GPS systems in all vehicles manufactured after 2020. To meet the EU region's safety demand, the European Telecommunications Standards Institute (ETSI) and European Committee for Standardization (CEN) have also issued standards for intelligent transport systems (ITS). As a result, new cars must include 3G/4G and GPS systems, laying the groundwork for car navigation systems.
Automakers and tier-1 suppliers have consistently tested the navigation platform's strength for better data-driven solutions to develop their digital services in mobility management and navigation technology.
Moreover, partnerships between OEMs and system manufacturers are taking place to develop better navigation infrastructure. For instance,
- October 2022: The BMW Group announced that the latest "Remote Software Upgrade" is free for vehicles equipped with BMW Operating System 8. The Remote Software Upgrade significantly improves the "charging route" function of the cloud-based BMW Maps navigation system in all-electric models equipped with BMW Operating System 8.
