Market Size of Europe Automotive Infotainment Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 6.07 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Europe Automotive Infotainment Systems Market Analysis
The Europe Automotive Infotainment market was valued at USD 5,347.35 Million in 2021 and is projected to grow to USD 7,668.59 Million, registering a CAGR of 6.07% in terms of revenue during the forecast period.
At the beginning of 2020, the automotive goods and supply chain market were drastically impacted by COVID-19. Also, travel restrictions and lockdowns saw the demand sales passenger vehicle slow down, which directly affected infotainment system demand. However, post lockdown, factory operations, and workforce for infotainment manufacturing companies have regained momentum.
Over the medium term, Improved mobility services (including ride-sharing or taxi services), rising demand for luxury cars, especially in emerging markets, like India, and surged focus on comfort, convenience, and safety has been the key asset for the rising demand for automotive infotainment system across the region.
Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the systems.
There is a rise in smartphone functions to be built into in-vehicle infotainment systems. In Europe, over 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As mobile phone use has risen, the usage of smartphones for the same purposes in their cars has also increased.
Europe Automotive Infotainment Systems Industry Segmentation
Automotive infotainment is an in-vehicle device that provides entertainment and information to the driver and passengers. The system includes the integration of audio/video (A/V) interfaces, touchscreens, keypads, etc., for offering navigational services, hand-free phone connections, vehicle voice control, parking assistance, climate control, two-way communication tools, access to the internet, and other security services. These features help in increasing the operational efficiency of vehicles and improving safety and driver experience.
Europe Automotive Infotainment Market is segmented by Installation Type, Vehicle Type, and Country.
Based on the installation type, the market is segmented into In-dash Infotainment and Rear Seat Infotainment.
Based on the Vehicle Type, the market is segmented into Passenger Cars and Commercial Vehicles.
Based on the Country, the market is segmented into Germany, the United Kingdom, France, Italy, and the Rest of Europe.
For each segment, market sizing and forecast have been done on the basis of value (USD Million).
Installation Type | |
In-Dash Infotainment | |
Rear Seat Infotainment |
Vehicle Type | |
Passenger Cars | |
Commercial Vehicles |
By Country | |
Germany | |
United Kingdom | |
France | |
Italy | |
Rest of Europe |
Europe Automotive Infotainment Market Size Summary
The European automotive infotainment systems market is experiencing a robust expansion, driven by the increasing integration of advanced technologies in vehicles. The market is characterized by a strong competition among automakers to incorporate cutting-edge infotainment systems in their new models, with companies like Mitsubishi, Nissan, and Renault adopting Google's Android OS for enhanced connectivity. The demand for in-vehicle infotainment (IVI) systems is on the rise, fueled by changing consumer preferences for seamless smartphone integration and enhanced user experiences. The market is also witnessing a significant shift towards more sophisticated in-dash systems, which offer improved graphics and user-friendly interfaces, making them a standard feature in many new vehicles, including trucks, minivans, and SUVs.
Germany stands as a leader in the European automotive sector, with major companies like Volkswagen, Daimler AG, Audi, and BMW dominating the market. The country's focus on integrating advanced driver assistance systems and infotainment technologies is expected to drive substantial growth in the coming years. The rest of Europe also holds a significant market share, with countries like Russia seeing increased demand for infotainment systems as vehicle sales grow. The market is further bolstered by technological advancements and strategic partnerships among key players such as Denso, Bosch, Harman International, and Continental AG, who are continuously innovating to maintain a competitive edge. These developments are set to enhance the functionality and appeal of automotive infotainment systems across the region.
Europe Automotive Infotainment Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porters Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Intensity of Competitive Rivalry
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1.3.5 Threat of Substitute Products
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2. MARKET SEGMENTATION (Market Size by Value - USD Million)
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2.1 Installation Type
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2.1.1 In-Dash Infotainment
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2.1.2 Rear Seat Infotainment
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2.2 Vehicle Type
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2.2.1 Passenger Cars
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2.2.2 Commercial Vehicles
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2.3 By Country
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2.3.1 Germany
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2.3.2 United Kingdom
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2.3.3 France
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2.3.4 Italy
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2.3.5 Rest of Europe
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Europe Automotive Infotainment Market Size FAQs
What is the current Europe Automotive Infotainment Market size?
The Europe Automotive Infotainment Market is projected to register a CAGR of 6.07% during the forecast period (2024-2029)
Who are the key players in Europe Automotive Infotainment Market?
Continental AG , Robert Bosch GmbH, AISIN Corporation, Denso Corporation and Pioneer Corporation are the major companies operating in the Europe Automotive Infotainment Market.