Market Trends of Europe Athletic Footwear Industry
Increasing Demand for Sports Shoes and Trekking Shoes
With increasingly busy lifestyles and hectic work schedules, consumers’ preference towards participation in outdoor activities that involve physical activity has increased significantly. This increase in preference has positively impacted the footwear market. Moreover, treks, hiking, and other outdoor activities are being considered therapeutic getaway options among the urban population resulting in increasing participation in these activities across the urban population. According to Sport England, the number of people participating in adventure sports in England increased from approximately 3,586,300 million in 2021 to 4,139,300 in 2023. These factors have also led to an increase in the number of individuals taking up hiking and other activities which in turn drives the trekking footwear market in the country.
Most athletic footwear is intended to prevent muscle sprains and other ligament and muscle-related injuries, owing to the adequate fitting and proper support provided by these products. In addition, unique advantages of footwear such as grip, static resistance, thermal resistance, and chemical resistance boost their adoption among consumers, especially among men, thereby propelling the market growth. The market players have been launching new athletic footwear across the region to cater to the growing demand. For instance, in September 2022, Adidas Terrex launched the Free Hiker 2 Gore-Tex. The product was launched across Europe including the United Kingdom. The TERREX Free Hiker 2 GORE-TEX, went on sale in September 2022 and was priced at GBP 200.
United Kingdom is the Largest Market
In the United Kingdom, customers are inclined towards adventurous/recreational activities. From older Gen Z to young boomers, these activities have become a lucrative option for customers. Additionally, the presence of different physical stores and e-commerce stores across the country is promoting athletic footwear to gain a consumer base. In December 2023, Puma expanded its retail footprint by opening a new store in East Midlands, United Kingdom. The store provides a wide range of athletic footwear. Additionally, activities like trekking, marathons, walking, running, and other activities are considered to be refreshing and stress-relieving.
According to the Health and Safety Executive, in 2022/23, the number of workers reporting work-related stress, depression, or anxiety in Great Britain was approximately 875,000. Owing to this, the sales of trekking footwear are increasing in the country, to support their health. Furthermore, the market players in the region are innovating new footwear that are 3-D printed with better grip and lightweight. For instance, in March 2023, Addidas Terrex launched new hiking shoes for women. The shoes are comfortable and available in different colors and sizes. innovative footwear. Over the medium term, the demand for athletic footwear is expected to increase owing to the increasing recreational activities across the country.
