Europe Athletic Footwear Market Size (2024 - 2029)

Europe Athletic Footwear Market Analysis

The Europe Athletic Footwear Market size is estimated at USD 33 billion in 2024, and is expected to reach USD 38.80 billion by 2029, at a CAGR of 3.28% during the forecast period (2024-2029).

The market growth of athletic footwear in the region can be attributed to several factors such as the growing number of sports clubs in Europe, more women participating in daily sports activities, and a shift towards fitness and gym workouts. The rise in the health and wellness trend is one of the primary aspects driving athletic footwear sales in European countries. Fitness-inspired lifestyles promote active participation in various sports and exercises such as running, jogging, and cycling. Further, consumers have easy access to a variety of footwear types marketed by private label and global brands across online and offline retail channels. In the medium term, online channels are anticipated to register a significant surge in athletic footwear sales as millennials are highly inclined toward e-commerce platforms for purchasing lifestyle and fashion products.

Consumer convenience is one of the key factors driving sales through online channels. Factors such as increased product variety, convenience in shopping, selection of delivery date desired by consumers, and seamless purchase experience contributed to the rapid growth. Thus, online and e-commerce stores have a growing market share in terms of revenue and popularity among consumers in all parts of the world. According to the Office for National Statistics (UK), the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to approximately 26.7% in May 2023. Additionally, the popularity of children's athletic footwear is also increasing in the region. Some schools and educational programs incorporate outdoor education into their curriculum, including outdoor activities like hiking, running, trekking, and more. This, in turn, has augmented the demand for athletic footwear among various children’s age groups. ​Over the medium term, the demand for athletic footwear is expected to increase owing to the increasing sports participation and availability of innovative products.

Europe Athletic Footwear Industry Segmentation

Athletic footwear include shoes that are used in sporting and fitness activities. The European athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into Germany, the United Kingdom, France, Italy, Spain, and the Rest of Europe. The market sizing has been done in value terms in USD for all the abovementioned segments.