Europe Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 33 Billion |
| Market Size (2029) | USD 38.80 Billion |
| CAGR (2024 - 2029) | 3.28 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Athletic Footwear Market Analysis
The Europe Athletic Footwear Market size is estimated at USD 33 billion in 2024, and is expected to reach USD 38.80 billion by 2029, at a CAGR of 3.28% during the forecast period (2024-2029).
The market growth of athletic footwear in the region can be attributed to several factors such as the growing number of sports clubs in Europe, more women participating in daily sports activities, and a shift towards fitness and gym workouts. The rise in the health and wellness trend is one of the primary aspects driving athletic footwear sales in European countries. Fitness-inspired lifestyles promote active participation in various sports and exercises such as running, jogging, and cycling. Further, consumers have easy access to a variety of footwear types marketed by private label and global brands across online and offline retail channels. In the medium term, online channels are anticipated to register a significant surge in athletic footwear sales as millennials are highly inclined toward e-commerce platforms for purchasing lifestyle and fashion products.
Consumer convenience is one of the key factors driving sales through online channels. Factors such as increased product variety, convenience in shopping, selection of delivery date desired by consumers, and seamless purchase experience contributed to the rapid growth. Thus, online and e-commerce stores have a growing market share in terms of revenue and popularity among consumers in all parts of the world. According to the Office for National Statistics (UK), the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to approximately 26.7% in May 2023. Additionally, the popularity of children's athletic footwear is also increasing in the region. Some schools and educational programs incorporate outdoor education into their curriculum, including outdoor activities like hiking, running, trekking, and more. This, in turn, has augmented the demand for athletic footwear among various children’s age groups. Over the medium term, the demand for athletic footwear is expected to increase owing to the increasing sports participation and availability of innovative products.
Europe Athletic Footwear Market Trends
Increasing Demand for Sports Shoes and Trekking Shoes
With increasingly busy lifestyles and hectic work schedules, consumers’ preference towards participation in outdoor activities that involve physical activity has increased significantly. This increase in preference has positively impacted the footwear market. Moreover, treks, hiking, and other outdoor activities are being considered therapeutic getaway options among the urban population resulting in increasing participation in these activities across the urban population. According to Sport England, the number of people participating in adventure sports in England increased from approximately 3,586,300 million in 2021 to 4,139,300 in 2023. These factors have also led to an increase in the number of individuals taking up hiking and other activities which in turn drives the trekking footwear market in the country.
Most athletic footwear is intended to prevent muscle sprains and other ligament and muscle-related injuries, owing to the adequate fitting and proper support provided by these products. In addition, unique advantages of footwear such as grip, static resistance, thermal resistance, and chemical resistance boost their adoption among consumers, especially among men, thereby propelling the market growth. The market players have been launching new athletic footwear across the region to cater to the growing demand. For instance, in September 2022, Adidas Terrex launched the Free Hiker 2 Gore-Tex. The product was launched across Europe including the United Kingdom. The TERREX Free Hiker 2 GORE-TEX, went on sale in September 2022 and was priced at GBP 200.
United Kingdom is the Largest Market
In the United Kingdom, customers are inclined towards adventurous/recreational activities. From older Gen Z to young boomers, these activities have become a lucrative option for customers. Additionally, the presence of different physical stores and e-commerce stores across the country is promoting athletic footwear to gain a consumer base. In December 2023, Puma expanded its retail footprint by opening a new store in East Midlands, United Kingdom. The store provides a wide range of athletic footwear. Additionally, activities like trekking, marathons, walking, running, and other activities are considered to be refreshing and stress-relieving.
According to the Health and Safety Executive, in 2022/23, the number of workers reporting work-related stress, depression, or anxiety in Great Britain was approximately 875,000. Owing to this, the sales of trekking footwear are increasing in the country, to support their health. Furthermore, the market players in the region are innovating new footwear that are 3-D printed with better grip and lightweight. For instance, in March 2023, Addidas Terrex launched new hiking shoes for women. The shoes are comfortable and available in different colors and sizes. innovative footwear. Over the medium term, the demand for athletic footwear is expected to increase owing to the increasing recreational activities across the country.
Europe Athletic Footwear Industry Overview
The European Athletic Footwear Market is very competitive, with various regional and internationally known brands present in the region. The prominent players in the market include Adidas AG, Under Armour Inc., Puma SE, New Balance Athletics Inc., and Nike Inc. Product developments and launches have been among the most renowned company strategies. Major firms are distinguishing their goods in terms of innovation by employing eco-friendly raw materials, to achieve a competitive edge. Companies are also boosting their efforts in R&D and marketing, as well as expanding their distribution networks, to maintain their market position.
Europe Athletic Footwear Market Leaders
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Adidas AG
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Under Armour Inc.
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Puma SE
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New Balance Athletics Inc.
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Nike Inc.
*Disclaimer: Major Players sorted in no particular order
Europe Athletic Footwear Market News
- March 2023: Adidas Terrex launched a new addition SS23 hiking collection. The shoes are perfectly designed for Hiking, roaming, and exploring purposes. The footwear is available across stores, through its website, and e-commerce channel.
- February 2023: Veja released its first hiking shoes as a part of its Spring/Summer season collection. Dubbed the “The Fitz Roy,” the brand asserted that its new hiking shoes range was made from ecological materials and were durable.
- November 2022: Asolo SRL company launched the new Supertrek GTX which was developed in collaboration with 120,000 consumers who step by step followed and were involved in the introduction of this new Adventure Lifestyle model
Europe Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Participation in Recreational and Outdoor Activities
4.1.2 Increasing Product Innovations Fueling Growth
4.2 Market Restraints
4.2.1 Increasing Penetration of Counterfeit Products
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 End User
5.2.1 Men
5.2.2 Women
5.2.3 Children
5.3 Distibution Channel
5.3.1 Sports and Athletic Goods Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 Germany
5.4.2 United Kingdom
5.4.3 France
5.4.4 Italy
5.4.5 Spain
5.4.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nike Inc.
6.3.2 Adidas AG
6.3.3 Under Armour Inc.
6.3.4 JD Sports
6.3.5 Puma SE
6.3.6 New Balance, Inc.
6.3.7 Asics Corporation
6.3.8 Reebok International Ltd.
6.3.9 Lululemon Athletica Inc.
6.3.10 Fila Holdings Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Athletic Footwear Industry Segmentation
Athletic footwear include shoes that are used in sporting and fitness activities. The European athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into Germany, the United Kingdom, France, Italy, Spain, and the Rest of Europe. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Running Shoes | |
| Sports Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| End User | |
| Men | |
| Women | |
| Children |
| Distibution Channel | |
| Sports and Athletic Goods Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |
| Germany | |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Rest of Europe |
Europe Athletic Footwear Market Research Faqs
How big is the Europe Athletic Footwear Market?
The Europe Athletic Footwear Market size is expected to reach USD 33 billion in 2024 and grow at a CAGR of 3.28% to reach USD 38.80 billion by 2029.
What is the current Europe Athletic Footwear Market size?
In 2024, the Europe Athletic Footwear Market size is expected to reach USD 33 billion.
Who are the key players in Europe Athletic Footwear Market?
Adidas AG, Under Armour Inc., Puma SE, New Balance Athletics Inc. and Nike Inc. are the major companies operating in the Europe Athletic Footwear Market.
What years does this Europe Athletic Footwear Market cover, and what was the market size in 2023?
In 2023, the Europe Athletic Footwear Market size was estimated at USD 31.92 billion. The report covers the Europe Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Athletic Footwear Industry Report
Statistics for the 2024 Europe Athletic Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Athletic Footwear analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Europe Athletic Footwear Market Report Snapshots
