Market Trends of Europe Artificial Grass Industry
This section covers the major market trends shaping the Europe Artificial Grass Market according to our research experts:
Increasing Demand for Recyclable, Sustainable, and Eco-friendly Artificial Grass Materials Driving the Market
Artificial grass is utilized in all weather situations and is resistant to low temperatures, making it perfect for commercial and residential landscaping. The invention of fire retardant synthetic grass is opening up new industry potential. Furthermore, biodegradable and recyclable artificial grass is environmentally friendly, requires no upkeep, and comes in various sizes. It also improves the aesthetic appeal of residential and business buildings and provides a peaceful and relaxing impact. Due to its recyclable nature, it saved 10 lakh gallons of water in the base year in Europe. ResiGrass, a Belgian company, developed high-quality natural-looking artificial grass with fire-resistant qualities in April of the following year.
Increasing Outdoor Activities Fueling the Market in Europe
The renovation of sports fields and upgrades to facilities is having a significant impact on the artificial grass market's growth. Outdoor activities experienced a boost due to enforced COVID-19 restrictions. In a survey of consumers in seven countries, the United Kingdom, France, Germany, Spain, Italy, Poland, and Sweden, 70% of respondents stated that they specifically looked forward to participating in outdoor activities after the lockdown eased. Across Europe, 58% of consumers said they missed outdoor activities above all else while restrictions were in place. Of those who completed the survey, 62% usually participated in outdoor activities monthly or more often, while 29% did so a few times a year.
