Market Trends of europe almond milk Industry
Conscious eating movement and expert endorsement fueling consumption trends in Europe
- The per capita consumption of almond milk grew by 27% from 2020 to 2022. The consumption of all types of plant milk in Europe is on the rise, and almond milk has become a staple in the conscious-eating movement. Among the various non-dairy milk alternatives available, almond milk is the most popular choice among consumers. It ranks among the top three plant milk consumed in Europe and has been a part of European cuisine since medieval times.
- Almond milk is particularly favored by fitness-conscious consumers seeking lean bodies, strength, and performance. It is perceived as a protein-rich, nut-based milk and is exclusively consumed for these benefits. The endorsement of nutritionists and fitness experts further boosts the market for sports nutrition in the region. The growing popularity of veganism, along with the increasing demand for plant-based products and changing dietary preferences, is evident globally. Consumers are showing a reduced inclination toward traditional dairy milk.
- The number of vegans in Europe doubled from 1.3 million to 2.6 million, representing 3.2% of the population in 2021. France, Italy, and Spain recorded the highest per capita consumption of almond milk, with 0.6 kg, 0.4 kg, and 1.4 kg, respectively, in 2022. Spain, in particular, leads the way in almond milk consumption in Europe. In 2020, nearly 12% of people in Spain consumed almond milk almost every day. The country boasts the largest cultivated area of almond trees in the world, with over 700,000 hectares. Almond milk is widely used as an ingredient in coffee, soups, tea, and salad dressings and can also serve as a milk replacement in baked goods.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing demand for almonds impacts European almond production, fuelled by plant-based diets and versatility in food products
