Europe Almond Milk Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Almond Milk Market Analysis

The Europe Almond Milk Market size is estimated at 1.66 billion USD in 2025, and is expected to reach 3.34 billion USD by 2030, growing at a CAGR of 14.97% during the forecast period (2025-2030).

The European almond milk market is experiencing significant transformation in its retail landscape, particularly in the distribution channel structure. Supermarkets and hypermarkets continue to dominate the market, accounting for 61.7% of the value share in 2022, leveraging their extensive product selection and promotional capabilities. The retail environment has evolved to accommodate changing consumer preferences, with major chains dedicating specific sections to plant milk alternatives and implementing strategic product positioning. This shift is further evidenced by the strong presence of coffee shop chains, with Costa Coffee operating over 3,263 outlets and Starbucks maintaining 2,556 stores across Europe as of 2022, all offering almond milk alternatives.

Price dynamics and economic factors are playing a crucial role in shaping market development, particularly in key markets like the United Kingdom. A notable price advantage has emerged for almond milk, with conventional dairy milk costing USD 1.52 per liter compared to almond milk at USD 1.30 per liter in UK supermarkets in 2022. This price differential has become increasingly significant amid rising inflation across food, energy, and transportation sectors. Major retailers are responding by expanding their private label offerings and implementing competitive pricing strategies to maintain market share while ensuring accessibility to price-sensitive consumers.

The market is witnessing substantial innovation in product formulations and packaging, with manufacturers focusing on clean label products and sustainable packaging solutions. Leading brands are introducing new variants with enhanced nutritional profiles, including fortified options with added vitamins and minerals. The industry has seen a surge in barista-specific formulations designed to complement coffee-based beverages, responding to the growing demand from both commercial and household consumers. These innovations extend to packaging designs that emphasize environmental sustainability while maintaining product freshness and convenience.

Distribution strategies are evolving with a multi-channel approach becoming increasingly prevalent. Convenience stores have emerged as a significant channel, offering extended operating hours and strategic locations to capture impulse purchases and meet immediate consumer needs. The on-trade sector has become particularly dynamic, with restaurants and cafes expanding their dairy alternative beverage offerings to include various almond milk options in cocktails, smoothies, and coffee-based drinks. This channel diversification has been accompanied by technological integration, with many retailers implementing digital solutions for inventory management and customer engagement to enhance the shopping experience.

Europe Almond Milk Market Trends

Conscious eating movement and expert endorsement fueling consumption trends in Europe

• The per capita consumption of almond milk grew by 27% from 2020 to 2022. The consumption of all types of plant milk in Europe is on the rise, and almond milk has become a staple in the conscious-eating movement. Among the various non-dairy milk alternatives available, almond milk is the most popular choice among consumers. It ranks among the top three plant milk consumed in Europe and has been a part of European cuisine since medieval times.
• Almond milk is particularly favored by fitness-conscious consumers seeking lean bodies, strength, and performance. It is perceived as a protein-rich, nut-based milk and is exclusively consumed for these benefits. The endorsement of nutritionists and fitness experts further boosts the market for sports nutrition in the region. The growing popularity of veganism, along with the increasing demand for plant-based products and changing dietary preferences, is evident globally. Consumers are showing a reduced inclination toward traditional dairy milk.
• The number of vegans in Europe doubled from 1.3 million to 2.6 million, representing 3.2% of the population in 2021. France, Italy, and Spain recorded the highest per capita consumption of almond milk, with 0.6 kg, 0.4 kg, and 1.4 kg, respectively, in 2022. Spain, in particular, leads the way in almond milk consumption in Europe. In 2020, nearly 12% of people in Spain consumed almond milk almost every day. The country boasts the largest cultivated area of almond trees in the world, with over 700,000 hectares. Almond milk is widely used as an ingredient in coffee, soups, tea, and salad dressings and can also serve as a milk replacement in baked goods.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Distribution Channel

Off-Trade Segment in Europe Almond Milk Market

The off-trade distribution channel dominates the European almond milk market, commanding approximately 96% market share in 2024. This segment encompasses various retail formats, including supermarkets, hypermarkets, convenience stores, specialist retailers, and online platforms. The segment's dominance is primarily attributed to the extensive network of retail outlets and the convenience they offer to consumers for making regular purchases. Supermarkets and hypermarkets particularly stand out within this channel, offering dedicated "free-from" categories that facilitate quick selection of plant milk products. The segment is also experiencing robust growth and is projected to grow at around 15% annually from 2024 to 2029, driven by factors such as increasing consumer preference for dairy alternative products, rising health consciousness, and the expanding retail infrastructure across European countries. The growth is further supported by the rising adoption of online shopping platforms and the increasing number of specialty stores focusing on almond milk products.

On-Trade Segment in Europe Almond Milk Market

The on-trade segment, while smaller in market share, plays a crucial role in introducing almond milk products to consumers through foodservice establishments. This channel includes restaurants, cafes, bars, and other food service outlets that serve almond milk-based beverages and use almond milk as an ingredient in their offerings. Major coffee chains and restaurants across Europe have embraced almond milk as an alternative option for their beverages, particularly in coffee-based drinks and smoothies. The segment's growth is supported by the increasing consumer demand for milk alternative options in out-of-home consumption settings, with establishments focusing on creating comfortable environments for consumers to enjoy these products. The availability of almond milk at varying price points in these establishments continues to influence consumer purchasing decisions, making it an important channel for market expansion.

Europe Almond Milk Market Geography Segment Analysis

Almond Milk Market in Germany

Germany continues to dominate Europe's almond milk landscape, commanding approximately 24% of the total market value in 2024. The country's leadership position is primarily driven by its robust distribution network and strong consumer awareness of dairy alternatives. The increasing vegan population and wider acceptance of plant milk have significantly influenced market growth. Convenience stores serve as major distribution points, contributing nearly half of the sales through off-trade channels. The country's well-established retail infrastructure, including major chains and independent stores, provides extensive accessibility to almond milk products. German consumers' growing health consciousness and environmental awareness have led to increased adoption of plant-based beverages, with almond milk being particularly favored for its nutritional benefits and sustainable production methods. The market is further strengthened by the presence of innovative product offerings, including various flavors and fortified options, catering to diverse consumer preferences and dietary requirements.

Almond Milk Market in Russia

Russia emerges as the most dynamic market in Europe's almond milk sector, projected to achieve an impressive growth rate of approximately 24% during 2024-2029. The market's exceptional performance is driven by shifting consumer preferences and increasing health awareness among younger demographics. The country's expanding retail infrastructure, particularly in the e-commerce sector, has significantly contributed to market accessibility, with online channels showing remarkable potential for growth. Russian consumers are increasingly embracing plant-based alternatives, particularly due to rising lactose intolerance rates and growing environmental consciousness. The market has witnessed substantial investment in product innovation and marketing initiatives, focusing on the health benefits and versatility of almond milk. Local retailers and international brands are expanding their presence, offering diverse product ranges to cater to evolving consumer preferences. The market's growth is further supported by the increasing number of health-conscious consumers seeking alternatives to traditional dairy products.

Almond Milk Market in Spain

Spain's almond milk market benefits significantly from its position as one of Europe's largest almond producers, offering a unique advantage in terms of local sourcing and production capabilities. The country's strong agricultural heritage in almond cultivation provides a solid foundation for market growth, with Spanish almonds being highly regarded for their quality. Consumer preference for locally sourced products has strengthened the market position of Spanish almond milk manufacturers. The market is characterized by strong distribution networks, with supermarkets and hypermarkets playing a crucial role in product accessibility. Spanish consumers increasingly favor almond milk for its health benefits, particularly its low-calorie content and nutritional value. The market has witnessed significant innovation in product formulations and packaging, with manufacturers introducing various flavors and formats to meet diverse consumer preferences. The growing trend of health consciousness and sustainable consumption has further accelerated market development.

Almond Milk Market in United Kingdom

The United Kingdom's almond milk market demonstrates robust growth, driven by increasing consumer awareness of plant-based alternatives and growing health consciousness. The market benefits from well-established retail networks and strong distribution channels, with supermarkets and hypermarkets playing a pivotal role in product accessibility. British consumers are increasingly adopting almond milk as a dairy alternative, particularly due to rising lactose intolerance and dietary preferences. The market has witnessed significant product innovation, with manufacturers introducing various flavors and fortified options to meet diverse consumer needs. Major coffee chains and foodservice establishments have expanded their plant-based beverage offerings, including almond milk options, further driving market growth. The UK market is characterized by strong competition and continuous product development, with manufacturers focusing on clean label products and sustainable packaging solutions. Consumer education and marketing initiatives have played crucial roles in increasing product awareness and adoption.

Almond Milk Market in Other Countries

The almond milk market in other European countries, including France, Italy, the Netherlands, Belgium, and Turkey, demonstrates varying degrees of development and growth potential. These markets are characterized by unique consumer preferences and distribution patterns, with each country showing distinct trends in adoption and consumption. France's market benefits from strong retail infrastructure and growing health consciousness, while Italy leverages its traditional connection to Mediterranean ingredients. The Netherlands demonstrates strong potential in sustainable and plant-based products, while Belgium's market is driven by an increasing vegan population and health awareness. Turkey's market shows promising growth potential, particularly in urban areas where health consciousness and modern retail channels are well-developed. These markets collectively contribute to the diverse and dynamic nature of Europe's almond milk industry, each bringing unique characteristics and growth opportunities to the overall market landscape.

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