Europe Alcoholic Drinks Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

European Alcoholic Drinks Packaging Market is segmented by Material (Plastic, Paper, Metal, Glass), Alcoholic Products (Beer, Spirits, Wine, Ready-to-drink), Product Type (Plastic Bottles, Glass Bottles, Metal Cans, Cartons, Pouches), and Country. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Alcoholic Drinks Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Alcoholic Drinks Packaging Market Size

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Europe Alcoholic Drinks Packaging Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 5.50 %
Market Concentration Medium

Major Players

Europe Alcoholic Drinks Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Alcoholic Drinks Packaging Market with other markets in Packaging Industry

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Europe Alcoholic Drinks Packaging Market Analysis

The Europe Alcoholic Drinks Packaging Market is expected to register a CAGR of 5.5% during the forecast period.

  • The demand for alcoholic drinks is anticipated to rise in the United Kingdom, Italy, Germany, and Finland, which will help the packaging industry in Europe expand. Manufacturers of alcoholic beverage packaging in Europe benefit from the rising trend of alcohol use during social gatherings since it opens up new business prospects. In Europe, young consumers are becoming more accustomed to drinking beer and wine.
  • Glass is a popular choice for packaging since it does not react with the chemicals in drinks and, as a result, protects the scent, strength, and flavor of these beverages. Packaging materials like glass are anticipated to be in high demand. As a result, glass bottles are used for packaging the majority of beer sales. Throughout the forecast, this tendency is anticipated to persist. Since glass packaging is entirely recyclable, it is a desirable packaging choice for sustainability.
  • The increased acceptability of cans among young customers led to significant demand for aluminum can packaging from canned wine and beer producers. This tendency has been progressively pushed by a substantial cultural shift since millennials are enthusiastic consumers of various wine forms that provide convenience.
  • Craft positioning is becoming more significant across alcoholic beverages as customers choose to drink less but better, pushing firms to use packaging to communicate their message. This may be seen in the increase in beverage packaging, such as metal beverage cans for beer and glass bottles with cork closures for alcohol.
  • The COVID-19 epidemic did not affect total alcohol consumption; beer and wine sales increased while hard liquor sales decreased. Budget and mid-range spirits increased in demand, while high-end super-premium and ultra-premium spirits saw a decline in demand. There have been significant increases in the demand for wholesale wine and beer as people cut back on socializing and spend more time at home. Consumers are paying more for each bottle than before the epidemic.

Europe Alcoholic Drinks Packaging Industry Overview

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market could be more cohesive, with many companies developing expansion strategies.

  • January 2023 - Consumers in Italy will have access to digital information regarding product packaging and recycling owing to a partnership between U-Label, the European e-label platform for wines and spirits, and the Italian company Giunko. Wines and spirits sold in Italy starting on January 1, 2023, must disclose to consumers the identification and categorization of the product packaging or the type of packaging materials used and how they should be disposed of. Italian regulators permit manufacturers to provide this information digitally via an e-label that may be accessed by scanning a QR code with a smartphone on the bottle.

Europe Alcoholic Drinks Packaging Market Leaders

  1. Amcor plc

  2. Owens-Illinois Inc.

  3. United Bottles & Packaging

  4. Crown Holdings Inc.

  5. Ball Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Amcor plc, Owens-Illinois Inc, United Bottles & Packaging, Crown Holdings Inc, Ball Corporation.
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Europe Alcoholic Drinks Packaging Market News

  • August 2022 - Amcor, a responsible packaging solutions development and production pioneer, announced that it had acquired a top-tier flexible packaging facility in the Czech Republic. The site's advantageous location instantly improves Amcor's capacity to meet rising customer demand across its flexible packaging network in Europe. With this acquisition, the company is investing in quickening its flexible business' organic growth in Europe's lucrative categories.
  • April 2022 - The biggest hybrid packaging supplier in the world, Berlin Packaging, has announced the purchase of Panvetri, a family-run glass and metal packaging provider for the wine and olive oil sectors. Panvetri provides services to several wine estates, cooperative wineries, oil mills, and food producers, mostly in Apulia and Basilicata. In addition to beer, spirits, and sparkling wine bottles, as well as olive oil cans, food jars, and closures, Panvetri's range also includes wine and olive oil bottles. Berlin Packaging can assist Panvetri in diversifying its product line.

Europe Alcoholic Drinks Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 High Purchasing Power of Consumers
    • 4.4.2 Increasing Consumption of Alcoholic Drinks
  • 4.5 Market Challenges
    • 4.5.1 Increasing Environmental and Sustainability Concerns
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Primary Material
    • 5.1.1 Plastic
    • 5.1.2 Paper
    • 5.1.3 Metal
    • 5.1.4 Glass
  • 5.2 By Alcoholic Products
    • 5.2.1 Wine
    • 5.2.2 Spirits
    • 5.2.3 Beer
    • 5.2.4 Ready-to-drink (RTD)
    • 5.2.5 Other Types of Alcoholic Beverages
  • 5.3 By Product Type
    • 5.3.1 Plastic Bottles
    • 5.3.2 Glass Bottles
    • 5.3.3 Metal Cans
    • 5.3.4 Cartons
    • 5.3.5 Pouches
    • 5.3.6 Other Product Types
  • 5.4 By Country
    • 5.4.1 United Kingdom
    • 5.4.2 France
    • 5.4.3 Italy
    • 5.4.4 Germany
    • 5.4.5 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Amcor Ltd.
    • 6.1.2 Ball Corporation
    • 6.1.3 United Bottles & Packaging
    • 6.1.4 Ardagh Group SA
    • 6.1.5 WestRock LLC
    • 6.1.6 Crown Holdings Incorporated
    • 6.1.7 Owens-Illinois (O-I) Inc.
    • 6.1.8 Encore Glass
    • 6.1.9 Brick Packaging, LLC
    • 6.1.10 Berry Global Inc.
    • 6.1.11 IntraPac International LLC

7. INVESTMENT ANALYSIS

8. FUTURE OF THE MARKET

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Europe Alcoholic Drinks Packaging Industry Segmentation

Alcoholic beverage packaging plays a prominent role in brand promotion, increasing brand visibility. At present, alcoholic beverage manufacturers are ardent about providing top packaging standards for their products to influence consumers to purchase their brand. The report offers a brief understanding of the packaging products used for alcoholic beverages packaging in the United States. The various packaging products considered for the study are - bottles, metal cans, cartons, and pouches. These products use various packaging materials, such as plastic, paper, metal, and glass.

The European Alcoholic Drinks Packaging Market is segmented by Material (Plastic, Paper, Metal, Glass), Alcoholic Products (Beer, Spirits, Wine, Ready-to-drink), Product Type (Plastic Bottles, Glass Bottles, Metal Cans, Cartons, Pouches), and Country.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Primary Material Plastic
Paper
Metal
Glass
By Alcoholic Products Wine
Spirits
Beer
Ready-to-drink (RTD)
Other Types of Alcoholic Beverages
By Product Type Plastic Bottles
Glass Bottles
Metal Cans
Cartons
Pouches
Other Product Types
By Country United Kingdom
France
Italy
Germany
Rest of Europe
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Europe Alcoholic Drinks Packaging Market Research FAQs

What is the current Europe Alcoholic Drinks Packaging Market size?

The Europe Alcoholic Drinks Packaging Market is projected to register a CAGR of 5.5% during the forecast period (2025-2030)

Who are the key players in Europe Alcoholic Drinks Packaging Market?

Amcor plc, Owens-Illinois Inc., United Bottles & Packaging, Crown Holdings Inc. and Ball Corporation are the major companies operating in the Europe Alcoholic Drinks Packaging Market.

What years does this Europe Alcoholic Drinks Packaging Market cover?

The report covers the Europe Alcoholic Drinks Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Alcoholic Drinks Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

European Alcoholic Drinks Industry Report

Statistics for the 2025 Europe Alcoholic Drinks Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Alcoholic Drinks Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.