Market Trends of Europe Agricultural Tires Industry
Aftermarket Tires Segment to Gain Momentum Over the Forecast Period
The replacement tire segment is expected to constitute a majority of the share in the European tire market due to the inherent demand from the aftermarket segment. The market is characterized by a significant amount of R&D in the tire manufacturing process, driven by the presence of the largest agricultural machinery and equipment research in the region. Also, the increasing adoption of modern farming techniques with agricultural machinery and using suitable tire sizes and patterns for specific crops is expected to drive the growth of the agricultural tire market in the region during the forecast period.
Replacement/aftermarket agricultural tires are cost-effective when compared to OEM tires. Due to their cheaper price, aftermarket agricultural tires are widespread in the market. Despite being less innovative, aftermarket consumers opt for this category due to its ease of availability and customized selection. In the case of OEM tires, after the warranty expiration, it is difficult for farmers to buy them due to the higher price and absence of a wide range of tire portfolios. The tires can be bought both online and through retail stores. Price fluctuation may vary drastically, depending on the quantity ordered/purchased online or in retail stores.
Players are entering into agricultural tires and are offering both OEM and aftermarket to keep a wider horizon of growth owing to consumer preferences. For instance, In May 2022, Maxam Tires Europe got the approval for its Agrixtra range of agricultural tires on newly selected Holland T5, T6, and T7 SWB and LWB tractors. The approval shall fuel the company's potential to grow both OEM and aftermarket replacement segments.
With changing consumer preferences in terms of cost economy and reliability, consumers are shifting toward the adoption of aftermarket as well. These aftermarket tires are readily available and can be customized based on consumer requirements, whereas OEM tires are offered based on specific parameters that are always kept constant. Thus, keeping consumer preferences at the forefront, these aftermarket tires are expected to witness traction during the forecast period.
Germany is Expected to Dominate the Market During the Forecast Period
Germany is the largest exporter of agricultural machinery, the largest manufacturer of agricultural machinery, and the second-largest consumer of agricultural machinery across the world. The high ability and sophisticated design of machinery, coupled with high production efficiency and machining precision, are driving the demand for agricultural machinery in the country. Germany's agricultural machinery manufacturing industry output accounts for 10% of the global output, and the machinery exports from Germany account for more than 70%.
France and Germany continued to portray their dominance over agriculture machinery, occupying the largest agricultural tractor markets in Europe. In addition, these two nations account for nearly four of every ten agricultural tractors which are registered in Europe, and tire companies are also focusing on expanding their product portfolio. In October 2023, Continental announced the expansion of its agricultural tire portfolio in Germany, with new sizes for its TractorMaster and CompactMaster AG/EM product lines now available.
Moreover, manufacturers in Germany are offering different variants of tractors to witness improved sales in the market. For instance, in September 2023, Claas used an exclusive press event in Germany to show its new 650hp Xerion flagship for the first time, along with smaller tractors from 75–103hp, a new mower conditioner and entry-size combined with styling and features like a larger model.
Thus, based on the developments and the recovery of the agricultural sector in the country, the demand for agricultural tires is expected to witness growth in the coming years.
