Enterprise Video Market Size (2024 - 2029)

Enterprise Video Market Analysis

The Enterprise Video Market is expected to register a CAGR of 3.78% over the forecast period. With the need for effective communication, more and more organizations are transforming their operations by leveraging digital and mobile work-anywhere trends. Thus, video solutions are emerging as an exciting trend.

• Organizations are using video solutions to improve collaboration between internal and external stakeholders, maximize customer engagement, and enrich career development. Enterprise video has also emerged as a critical element of a company's content marketing strategy for internal and external operations.
• Streaming media players have reported whopping growth in content volumes and a steep increase in active users over the last five years. Enterprise video conferencing remains the most popular and impactful segment in this market. It allows enterprises to consistently, efficiently, and quickly broadcast, enable messaging, provide training to employees and contractors, and facilitate collaboration.
• The increased utilization of video platforms for enterprise applications furthered the development of complementary security solutions. Organizations lack the assurance that sensitive data and conversations won't be exposed during virtual meetings. This fear grew during the COVID-19 pandemic as companies were forced to adapt and employ better means of communication.
• In January 2022, StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for protection based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.
• The growth of enterprise video services led to the innovation of various audio, video, file sharing, and collaborative solutions, which different providers majorly offer. This innovation led to firms using multiple conferencing providers at a time. This burgeoning trend has led to confusion and some disorder but has allowed the smaller players in the industry to compete.

Enterprise Video Industry Segmentation

The enterprise video market issegmented by type, components, end-user industry, and geography.By type, the market studied is segmented into video conferencing, video content management, webcasting, and others. By components, the market studied is segmented into hardware and software. Integrated solutions offered by vendors are also considered in the scope of the study. By end-user industry, the market studied is segmented into BFSI, IT & telecommunications, retail, healthcare, public sector & education, and media & entertainment, and others.