Market Trends of Enterprise Mobility in Retail Industry
This section covers the major market trends shaping the Enterprise Mobility in Retail Market according to our research experts:
Substantial Growth in E-commerce to Spearhead the Growth
- E-commerce is the fastest-growing retail segment in the world. The increasing levels of mobile and internet penetration globally are providing a suitable environment for the rapid growth of e-commerce. According to the E-commerce Research Center (ECRC), China alone employed more than 3 million people in the e-commerce industry.
- While most of the jobs represent the workers at fulfillment centers, it is estimated that the delivery task has gained the second-largest job role in the industry. The most significant applications of enterprise mobility in the e-commerce industry include point of sale, inventory management, and consumer relationship management and feedback.
- Mobile applications are another great mobility solution to the e-commerce industry. They are in fact the heart of the e-commerce business in the current scenario. They present the retailer with a broad range of opportunities. At the same time, they also give customers an array of incentives, which encourages them to develop loyalty towards an online brand or the vendor.
- Moreover, analysis of history, location, and contextual information can help retailers to make better sales. With an increasing turnover of e-commerce globally, vendors are expected to tend more toward enterprise mobility solutions to gain a competitive edge over their rivals leading to considerable demand in enterprise mobility in the retail market.
- In the coming years,developing region such as Latin America will have increased sales revenue from E-commerce. This show that enterprise mobility in retail market will have a substantial growth in the years to come.
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North America to Account for Largest Market Share
- North America is anticipated to have the largest market share for the enterprise mobility market in retail, due to its high adoption of new digital technologies, and, due to the rising acceptance of analytics among small and medium businesses (SMEs).
- The major trends responsible for the growth of enterprise mobility in retail, in the North American region, include the growing number of smartphone devices and the increase in adoption of social apps, which generate ample amounts of data that contain valuable information.
- The region is experiencing many investments and technological advancement, in the market studied. Emerging countries in the region are adopting enterprise mobility in retail spaces, where there is a huge shift from traditional retail to organized retail, in order to improve customer experience, through the application of analytics.
- The region has a strong presence of enterprise mobility market providers, which is anticipated to drive the market in the region. Some of the major players in the market are IBM Corporation, Microsoft Corporation, and Cisco Systems, Inc., among others.
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