Enterprise Collaboration Market - Growth, Trends, and Forecast (2020 - 2025)

The Enterprise Collaboration Market is Segmented by Deployment (On-premise, Cloud-based), Application (Communication Tools, Conferencing Tools, Coordination Tools), Service (Managed Services, Professional Service), End-user Industry, and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


10.7 %

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Market Overview

The enterprise collaboration market was valued at USD 36.24 billion in 2019, and it is expected to register a CAGR of over 10.7% during the forecast period (2020 - 2025). The BYOD strategy can greatly improve corporate data and application availability to workers on the go or off the clock. Cloud-based collaboration solutions, like those offered by Zoom, Vidyo, and Bluejeans, bring video collaboration and mobile screen sharing to the enterprise at a fraction of the cost of traditional, infrastructure-based Unified Communications (UC) deployments. Hence, more employees can collaborate effectively and frequently. The business benefits of a BYOD strategy will enable higher availability and encourage better collaboration.

  • Business communications are becoming more intelligent and contextual, owing to emerging technologies, such as APIs integration, which are a key driver for the market. Companies are moving toward the developer-friendly API cloud platform, which includes developer tools, such as sandbox, dashboards, and sample code. International banks, of all sizes in Europe, Asia, and Latin America, have embraced face-to-face video banking for enhanced customer engagement to increase customer loyalty lost during the transition to online banking.
  • Increase in usage of mobile devices for collaboration is a key driver for the market, as mobile collaboration means creating flex time (means one can make better use of dead time to sweep away all the issues that can be dealt with quickly). With mobile, in those brief periods of time, one can use those little intervals to deal with many issues that can otherwise stack up during the day. Organizations have an opportunity to build collaboration apps with features that have not been seen before. Workers on factory, restaurant, or retail floors can gain access to information and colleagues they previously had little contact with in real time, enhancing their ability to perform their jobs.
  • Security concerns in data collaboration, as many collaboration tools are encompassed, make it harder for an organization to keep the information and data from a potential threat, which is a key challenge for the market.

Scope of the Report

Enterprise collaboration market is currently seeing a surge in innovation, which has led to several new approaches that have real potential to become digital workplace breakthroughs. The demand for cloud-deployed enterprise collaboration solutions is increasing in organizations, due to its scalability functions. Virtual reality, data collaboration, visual collaboration tools, and artificial intelligence bots are changing the way that enterprises conduct business.

By Deployment Type
By Application
Communication Tools
Conferencing Tools
Coordination Tools
By Service
Managed Services
Professional Services
By End-user Industry
Telecommunications and IT
Travel and Hospitality
Retail and Consumer Goods
Transportation and Logistics
Other End-user Industries
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Cloud-based Deployment to Increase the Market Growth

  • Cloud-based deployment to workload is expected to be primarily driven by the consistent growth in the data generated. Several industry verticals are dealing with a massive volume of data and data center is more suited for an organization that has to run many types of applications and complex workloads pertaining to enterprise collaboration. It enables the achievement of high productivity, with access to real-time data with all application tools.
  • In recent years, enterprise social collaboration (ESC) solutions have been able to connect people around the world effectively. Social applications have been limited by technology and may work fine for one department, but not for another. With the advent of the cloud, the integration of social collaboration solutions is easier than ever. 
  • Majority of the SMEs (small medium enterprise) are adopting cloud deployment, as these solutions help SMEs in avoiding costs related to hardware, software, storage, and technical staff. It also helps in the scalability of data in the collaboration market.
  • Hybrid landscapes of public and private cloud applications require integration in a homogeneous cloud, coordinated with the right tools. For instance, a German-based company, T-Systems, operates dynamic services for collaboration in the high-security private cloud, fully compliant with the country's strict data privacy and protection laws. 

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North America is Expected to have the Largest Share

  • The market in North America is growing, as the companies in the region were the earliest adopters of cloud technologies. The region has an advanced infrastructure capability, which had led it to become the largest revenue generator for the market.
  • Companies in the region are moving beyond the public cloud and stepping into a new era of hybrid IT, which combines public cloud, private cloud, and traditional IT. These organizations have implemented a hybrid cloud strategy as it helps in improving the way they run their collaboration business.
  • To build internal and external knowledge repositories, organizations, such as the US Joint Forces Command and US Department of Defense, as well as many local and state agencies, have started to use the collaborative technologies.
  • The United States is leading the market, due the early adoption of enterprise collaboration tools, such as video- and audio-conferencing software, application sharing tools, and web services.


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Competitive Landscape

The enterprise collaboration market is highly fragmented and consolidated. The top players are aiming for a large share of the market, while the numerous smaller players aim for a substantial pie of the market. This is resulting in intense rivalry and competition. Key players in the market are Microsoft Corporation, Huawei Technologies Co. Ltd, Adobe Systems Inc., etc. Recent developments in the market are -

  • May 2019 - Lenovo announced a handful of new Think Devices, such as ThinkPad, ThinkCentre, ThinkBook, and ThinkReality. The device brings to businesses a solutions-based approach, comprised of both software and hardware. It is designed to help enterprise workers use AR applications to receive assistance, reduce repair times, eliminate errors, streamline complex workflows, improve training quality, collaborate, and save money.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 API Integration for Greater Efficiency

      2. 4.3.2 Increase in Usage of Mobile Devices for Time Management

    4. 4.4 Market Restraints

      1. 4.4.1 Security Concerns in Data Collaboration due to Many Application Tools

    5. 4.5 Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry



    1. 6.1 By Deployment Type

      1. 6.1.1 On-premise

      2. 6.1.2 Cloud-based

    2. 6.2 By Application

      1. 6.2.1 Communication Tools

      2. 6.2.2 Conferencing Tools

      3. 6.2.3 Coordination Tools

    3. 6.3 By Service

      1. 6.3.1 Managed Services

      2. 6.3.2 Professional Services

    4. 6.4 By End-user Industry

      1. 6.4.1 Telecommunications and IT

      2. 6.4.2 Travel and Hospitality

      3. 6.4.3 BFSI

      4. 6.4.4 Retail and Consumer Goods

      5. 6.4.5 Education

      6. 6.4.6 Transportation and Logistics

      7. 6.4.7 Healthcare

      8. 6.4.8 Other End-user Industries

    5. 6.5 Geography

      1. 6.5.1 North America

        1. United States

        2. Canada

      2. 6.5.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Rest of Europe

      3. 6.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 6.5.4 Latin America

      5. 6.5.5 Middle East & Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Microsoft Corporation

      2. 7.1.2 Huawei Technologies Co. Ltd.

      3. 7.1.3 VMware Inc.

      4. 7.1.4 Adobe Systems Inc.

      5. 7.1.5 Mitel LLC

      6. 7.1.6 Atlassian Corporation PLC

      7. 7.1.7 SAP SE

      8. 7.1.8 Slack Technologies Inc.

      9. 7.1.9 TIBCO Software Inc.

      10. 7.1.10 Polycom Inc.

      11. 7.1.11 Salesforce.Com Inc.

      12. 7.1.12 IBM Corporation

      13. 7.1.13 Cisco System Inc.

      14. 7.1.14 Zoho Corporation Pvt. Ltd.

      15. 7.1.15 Jive Software

      16. 7.1.16 Axero Solutions LLC

      17. 7.1.17 Igloo Software

      18. 7.1.18 Global Logic

  8. *List Not Exhaustive


** Subject to Availability

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