Energy Drinks News

Related Beverages Industry News

• June 2024: Number 1 Energy Drink unveiled an exclusive program in Vietnam, offering consumers a chance to win billions of VND. Titled “Rip Now for Instant Wins—Number 1” and “Energize—Break Through to Become Number 1,” the initiative offers over 250,000 valuable cash prizes to consumers nationwide. Such marketing strategies significantly boost the demand for energy drinks.
• June 2024: According to sources from the Vietnamese government, PepsiCo Inc. is set to invest nearly USD 400 million in Vietnam. This investment will fund the establishment of two new plants: one dedicated to beverages and the other to food products, both utilizing renewable energy. The beverage plant, costing over USD 300 million, will be situated in the southern Long An province. Notably, operations will be managed by the existing joint venture, Suntory PepsiCo Vietnam Beverage. This announcement coincided with a three-day visit to Vietnam by delegations from over 60 U.S. companies, including Suntory PepsiCo Vietnam Beverage.
• January 2024: Vietnam's Masan Group introduced EnerZ, a new energy drink to the market. The beverage's formulation includes choline, vitamin B6, and caffeine as its primary active ingredients. EnerZ is available in two flavor variants: melon and mango & passion fruit, providing consumers with a palatable energy drink option containing real fruit juice. The product utilizes Ace-K and sucralose as sweetening agents.

• September 2024: Bisleri International partnered with the Goa government to enhance plastic waste management in Mormugao. The collaboration, solidified at the Green Goa Summit 2024, aims to improve waste collection, segregation, and recycling processes under the CSR initiative, 'Bottles for Change'.
• August 2024: Bisleri International forged a strategic partnership with the Professional Golf Tour of India (PGTI) to become the Official Hydration Partner. The collaboration spans across 15 tournaments in India at some of the most challenging and prestigious golf courses.
• August 2024: As part of its expansion, EVOCUS partnered with prominent hotel chains, including Marriott, Radisson, Taj, Hyatt, and Accor. Additionally, the company collaborated with hospitality groups such as Impresario Entertainment and Hospitality and Specialty Restaurants. Through these strategic partnerships, EVOCUS broadened its market reach, establishing a presence in over 250 HoReCa outlets throughout India.

• September 2024: Maiva Fresh introduced its flagship product - the Maiva Unsweetened Almond Milk. The newly branded health beverage line, "Maiva Fresh," was promoted with the slogans "Pure Good" (focusing on health) and "Pure Joy" (emphasizing taste), highlighting its dual appeal of health and flavor. With zero cholesterol, a low glycemic index (GI), and fortification with Vitamin B12 and Vitamin D, Maiva Fresh Almond is positioned as an ideal daily choice.
• September 2024: Oxbow Brands unveiled its latest venture, the Vegan Drink Company (VDC). VDC emerges in response to the surging demand for dairy-free products, particularly among the expanding lactose-intolerant and vegan demographics. Understanding the unique nutritional requirements of its audience, VDC crafts its beverages with a rich mix of vital vitamins, such as A, D, B1, B2, and B12, guaranteeing a tasty and wholesome dairy-free choice.
• August 2024: 1.5 Degree Inc. launched a product line that includes oat milk and soy milk, catering to both vegan and non-vegan consumers in search of healthier, lactose-free alternatives. The entire product line underscores health benefits, boasting gluten-free, eco-friendly, cholesterol-free, and 100% vegan options.

• January 2024: Celsius Holdings, an energy drink manufacturer based in Florida, United States, broadened its international reach with distribution deals in the United Kingdom. Celsius named Suntory Beverage & Food Great Britain as its exclusive sales and distribution partner to enter the Irish and UK markets. The energy drinks maker has identified Germany and other European countries as “big opportunities” for new markets as it increases its reach outside the United States.
• August 2023: FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. The PRIME’s flagship product, Hydration, a sports drink alternative, was the official isotonic partner for the club of 33-time German champions.
• March 2023: Boost launched a limited-edition flavored sports drink- Raspberry and Mango. The launch was to be supported by an exclusive competition in collaboration with Leeds United Football Club. The packaging used the same theme as other flavors in the range, with distinct shades of purple to highlight the flavor.

• May 2024: Nestlé announced plans to enhance its B2B and B2C operations in Brazil by investing BRL 1 billion (approximately USD 193.97 million) by 2026. The renowned coffee company aims to utilize this funding to implement advanced technology, such as roasting equipment, and enhance production line flexibility to introduce new products and flavors.
• February 2024: Nespresso Professional launched a Brazil Organic capsule, a new pure Arabica blend developed exclusively to complement the existing Origins Organic range. The new Brazilian capsule will join flavors from Peru, Congo, and Colombia as an addition to the collection. All four professional Origins Organic coffees are ‘Made with Care’ and sourced from carefully selected regions within their respective countries.
• January 2024: JDE Peet completed the acquisition of Maratá's coffee & tea business in Brazil. The acquisition complemented JDE Peet's’ existing portfolio of brands predominantly sold in the southern regions of Brazil and increased the company’s scale and national coverage in Brazil, a market that offers compelling prospects for both volume and value growth.

• February 2024: Aiya Matcha acquired a majority stake in OMGTea to bring matcha to the masses. This collaboration aimed to expand and build a more extensive presence in the United Kingdom.
• February 2024: Ippodo Tea launched Premium Select Matcha, a limited blend of high-class matcha. The product is ready to drink with an umami and sweet taste.
• December 2023: Matcha Direct, owned by Tsuji Riichi Honten Co., Ltd., launched Decaff Matcha in its online shop.

• March 2023: Constellation Brands, partnered with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.​
• November 2022: Pernod Ricard USA announced plans to invest USD 22 million in creating its first-ever ready-to-drink (RTD) canning line located at its Fort Smith plant in Arkansas, boosting its ability to bring RTDs to market swiftly.
• October 2022: Smirnoff Vodka partnered with Gorillaz, the Diago Plc brand, and released new cocktails along with a limited-edition bottle designed by band members for Gorillaz. The limited-edition bottle is a reimagining of Smirnoff's no. 21 classic vodka.​

• September 2023: UC Berkeley and PepsiCo renewed their partnership, confirming PepsiCo as the official beverage partner of the campus for the next decade. This extended collaboration with PepsiCo is anticipated to enhance the company's support for Berkeley's sustainability, equity, and health and wellness initiatives. Under the agreement and in alignment with PepsiCo's pep+ (PepsiCo Positive) business model, the company will provide energy-efficient beverage distribution and cooling equipment to Berkeley, along with financial support for campus sustainability priorities.
• October 2022: CENTR Brands Corporation expanded its portfolio of health and wellness products with the introduction of CENTR Enhanced, a non-CBD functional sparkling water.
• July 2022: Flow Beverage Corp. launched its Flow Vitamin-Infused Water line in three new organic flavors: Cherry, Citrus, and Elderberry, offering consumers a variety of healthy beverage options.

• September 2022: Garden of Life, a Nestle brand, launched two new probiotics for kids' growth and immune health in China. Both products come in the form of solid beverages. The products contain a higher number of live bacteria, probiotics, and vitamin C.
• June 2022: Danone launched the new drinkable yogurt Activa+. Activa+ is a multi-benefit drinkable yogurt made with active probiotic vitamins A, D, and zinc. The product is available in different flavors like raspberry, peach, and strawberry.
• May 2022: Nurture, a Fonterra Co-operative brand, launched its first brand of cultured milk in Singapore. Cultured milk is low-sugar, probiotic-rich, and vitamin A- and D-rich, which provides good health and immunity.

• February 2023: Diageo expanded its portfolio by launching a new product, the Cherry Drop Smirnoff variety, consisting of a unique flavor with 37.5% ABV.
• September 2022: BrownForman Corporation, one of the giant American-owned spirits and wine companies, announced its plans to distribute its brands in Slovakia from September 2023. This strategic move aims to foster the development of its portfolio, with a specific focus on the renowned Jack Daniel's Tennessee Whiskey and Finlandia Vodka brands.
• August 2022: Constellation Brands launched 'Fresca Mixed,' a new line of premium, pre-mixed cocktails in two varieties, namely Vodka Spritz and Tequila Paloma.