Energy Drinks Market - Growth, Trends, and Forecast (2019-2024)

Global Energy Drinks Market is segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & by Geography.

Market Snapshot

snapshot energy
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR% (2019-2024):

7.1%

Key Players:

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Market Overview

The energy drinks market is expected to reach USD 83.4 billion by 2024, registering a CAGR of 7.1%, during the forecast period (2019 - 2024).

  • Energy drinks have transitioned from being a niche product to one of the fastest growing products in the drinks market. This change has been brought by an increasing consumer focus on fitness and health. 
  • Energy drinks are marketed as an alternative to carbonated drinks. Therefore, there has been a significant rise in the number of people, switching from carbonated drinks to energy drinks, over the last few years.
  • Energy drinks face huge competition from packaged juices, aerated beverages, and malted health drinks. These substitutes are lower in cost, when compared to some of the energy drinks.

Scope of the Report

Energy drinks are beverages that contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids, and are marketed as products that boost physical stamina and mental alertness. These products are primarily available in the form of drinks, shots, and mixers, which are available through supermarkets/ hypermarkets, food services, online retail, specialist store, other distribution channels.

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/ Hypermarkets
Food Services
Online Retail
Specialist Store
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

High Demand for Fast Energy Products

Consumption of energy drinks has been increasing dramatically in the past two decades, particularly among adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desired effects of improved memory, increased alertness, and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks, the demand is surging, and a significant increase in the consumption of these drinks has been observed.

trend 1

To understand key trends, Download Sample Report

Energy Drinks Market Size by Region

The major consumers of these energy drinks are the millennial population, between the ages of 18-35. The demand for energy drinks is increasing, globally. North America is the major market for energy drinks, due to health concerns and awareness. However, Asia-Pacific is a growing market, due to changing demographics and increasing disposable income. Europe is an emerging market for energy drinks, which is poised to grow at a healthy rate, due to the increasing consumer adoption rate in the region, as a result of increased marketing efforts by the key players. Children and adolescents are the main target groups of energy drinks’ manufacturers. Markets in other regions, like South America and Middle East & Africa, are comparatively smaller, and are expected to grow in the coming years.

Picture2

To understand geography trends, Download Sample Report

Competitive Landscape

The energy drinks market is saturated, making it hard for the new and small companies to compete. Monster Beverage Corporation, Red Bull, The Coco-Cola Company, Rockstar Inc., and PepsiCo are few of the many companies with high shares in the energy drinks market. US companies, focused on personalization and convenience, need to consider the demand from the European consumers for healthy, zero-calorie, and low-sugar functional products, in order, to scale their energy drink production in the region. Additionally, product launches may help companies tap the huge potential for growth in the developing regions. Most of the manufacturers create product awareness through advertising and celebrity endorsement. In addition to this, major sports events are sponsored by energy drink manufacturers. 

Major Players

  1. Red Bull
  2. Monster Beverage Corporation
  3. Rockstar Inc.
  4. The Coca-Cola Company
  5. PepsiCo

* Complete list of players covered available in the table of contents below

CL

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Food Services

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rockstar Inc.

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 PepsiCo

      6. 6.4.6 Arizona Beverage Company

      7. 6.4.7 National Beverage Corp.

      8. 6.4.8 Dr. Pepper Snapple Group

      9. 6.4.9 Living Essentials

      10. 6.4.10 Cloud 9

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please Enter a Valid Message!


Complete your payment details below

Shipping & Billing Information

Payment Information