Market Trends of Endpoint Detection And Response Industry
Small and Medium Enterprises (SMEs) to Witness Major Growth
- Small and medium enterprises are imperative to global GDP growth. For instance, according to the European Commission, approximately 24.4 million small and medium-sized enterprises (SMEs) were estimated to be in the European Union in 2023. The Contribution of SMEs to the European Economy Small and medium-sized enterprises (SMEs) form the backbone of the European economy. The cyber attacks that are taking place on small and medium enterprises (SMEs) are increasingly becoming more sophisticated, implying that the traditional endpoint protection mechanisms cannot easily prevent them. In these cases, timely incident detection is essential to minimize potential negative impacts.
- The increasing awareness among enterprises about the importance of saving money and resources by moving their data to the cloud instead of building and maintaining new data storage drives the demand for cloud-based solutions and, hence, the adoption of cloud-based endpoint detection and response solutions. Due to these benefits, SMEs and large enterprises worldwide have increasingly adopted cloud-based solutions.
- Further, the growing innovations to meet the increasing demand for small and medium enterprises are set to boost the market growth rate. For instance, in February 2024, ESET, a player in cybersecurity, announced the launch of ESET MDR, an innovative solution to address the growing cybersecurity challenges faced by small and medium-sized businesses. This new offering enables small and medium-sized businesses to respond immediately to incidents, enhance their security posture, reduce false positives, and strengthen their threat detection, investigation, and response capabilities by expanding ESET's Detection and Response Ultimate service for enterprises.
- ESET MDR combines AI-powered automation with human expertise and comprehensive threat intelligence knowledge for unmatched threat detection and incident response. In addition to facilitating regulatory compliance and helping businesses achieve key cyber security controls necessary for insurability, access to 24/7/365 security services that bridge expertise gaps and alleviate the pressure on internal security teams, allowing SMBs to focus on strategic initiatives.
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Asia-Pacific is Expected to Register the Fastest Growth
- The rising number of connected devices and the adoption of the Internet of Things technologies across different industries in China, supported by the growth of its smart manufacturing plants in the country, are expected to fuel the growth of endpoint detection and response due to their application in providing organizations to have an endpoint cyber resilient business environment.
- Additionally, technological advancements, including digital transformation and cloud adoptions in businesses, are fueling the risk of cyber attacks in the country. The country’s growth of manufacturing facilities, supported by its low-cost workforce availability, is fueling the growth of computer and M2M communications in the industrial landscape, raising the vulnerability of ransomware and malware cyber attacks, which can drive the market's demand.
- Japan has been registering a significant advancement in implementing cloud-based solutions, including the digital twin, sensors, customer relationships, and ERP software in its industrial sector, supporting the growth of computer systems and data storage server requirements in the country, which would drive the demand for EDR solutions and services, the market in the country due to its application in safeguarding the endpoint security of the enterprises, fueling the market growth.
- The EDR market in India has been registering a significant development in startup funding to support the demand for emerging EDR solutions in enterprises. This would fuel the market growth by strengthening the market’s supply side to address future demand.
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