| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 78.45 Billion |
| Market Size (2030) | USD 150.40 Billion |
| CAGR (2025 - 2030) | 13.90 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Embedded Analytics Market Analysis
The Embedded Analytics Market size is estimated at USD 78.45 billion in 2025, and is expected to reach USD 150.40 billion by 2030, at a CAGR of 13.9% during the forecast period (2025-2030).
Embedded analytics is a BI and analytics solution aimed at end users that are integrated into company software programs. Embedded analytics is a component of the intrinsic application rather than a platform-independent service. This study enables users to work with higher-quality data and generate reports quickly.
- The primary factors driving the embedded analytics market are big data and the Internet of Things (IoT) expansion in businesses, the dependability of mobile devices and cloud technologies, and the rising demand for data analytics integration with business applications.
- In addition, the increase in volume and variety of data and the growing demand for IT systems for financial transactions in banks and other financial institutes are also driving the need for embedded analytics.
- An increase in big data applications would significantly contribute to the acceptance of embedded analytics. Thus, there has been consistent growth in big data and analytics solutions' revenue in recent years.
- However, high replacement costs and legacy systems are incompatible with new APIs, which increases the risk of data insufficiency, which is expected to hamper the market revenue growth during the forecast period.
- The market report finds that the COVID-19 pandemic created growth opportunities for the market as Online shopping, food ordering, and digitized payment methods provided a data pool to businesses. Embedded analytic tools provided companies with data trends and insights during COVID-19 through the generated digitized data, which boosted market growth.
Embedded Analytics Market Trends
Increasing Use of Mobile Devices and Cloud Computing Technologies to Witness Significant Growth
- To effectively use advanced business applications, cloud technologies and mobile devices are crucial. Mobile devices integrated with embedded analytics software support real-time data visualization.
- Increased use of cloud computing technology improves business operations and provides better insight into customer behavior, which is anticipated to drive market revenue growth.
- Additionally, the growing requirement for embedded analytics software will boost productivity, save operating expenses, and save time when reviewing data. The demand for embedded analytics software is anticipated to increase due to these reasons over the forecast period.
- Businesses can combine data and improve the comprehension of their data with the help of cloud computing. Through a cloud-based data warehouse, information may be instantly and securely accessible. Additionally, consolidation makes real-time prediction models possible through data analysis.
- Numerous businesses employ cloud business analytics because it provides scalable, elastic, and affordable infrastructure that doesn't require ongoing maintenance of internal infrastructure. The rising popularity of cloud computing pushes enterprises to develop a solid platform that can benefit both hosted and on-premise data.
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North America is Expected to Hold Major Share
- The adoption of data modernization technologies across various end-user industries in the North America region is the highest, compared to other regions; it is the major factor driving the adoption of various analytical solutions, like embedded analytics in the region. The region maintains its position in the ICT industry, as it is home to many large corporations, such as Apple, Facebook, IBM, and Google.
- Moreover, The implementation of advanced technology, Increasing demand for Adequate technology infrastructure, the subsequent growth in the demand for embedded analytics tools, and the presence of a large number of enterprises across the region drive the Embedded Analytics software market to grow.
- Several end-user industries, like healthcare, BFSI, and manufacturing, among others, with significant adoption of analytics solutions, such as embedded analytics, hold a dominant position in the region. Hence, the adoption of embedded analytics solutions, in the region, is expected to grow significantly during the forecast period.
- Also, the region is a dominant player in the cloud services applications. Therefore, the analytics providers in the country are innovating by entering partnerships and collaborations in the caloud space.
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Embedded Analytics Industry Overview
The embedded analytics market is highly competitive because of the the presence of global corporations like IBM Corporation, SAP SE,Microsoft Corporation, Companies pursue emerging markets to obtain competitive advantages since many small and medium-sized businesses in developing countries switch from traditional business models to digital and data-driven ones.
- July 2022 - TIBCO software has announced significant enhancements to TIBCO cloud integration, its industry-recognized iPaaS offering by TIBCO cloud, which expands the potential for integration of applications, data, and devices across hybrid environments, assisting customers grappling in a volatile to accelerate business outcomes. TIBCO Cloud Integration delivers remarkably faster automation of business processes and integration of digital assets across the enterprise.
Embedded Analytics Market Leaders
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Oracle Corporation
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MicroStrategy Incorporated
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SAP SE
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Microsoft Corporation
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IBM Corporation
- *Disclaimer: Major Players sorted in no particular order
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Embedded Analytics Market News
- August 2022 - SAS and SingleStore have announced a collaboration to help organizations remove barriers to data access, maximize performance and scalability, and uncover key data-driven insights. SAS Viya with SingleStore enables the use of SAS analytics and AI technology on data stored in SingleStore's cloud-native real-time database. The integration provides flexible, open access to curated data to help accelerate value for cloud, hybrid, and on-premises deployments.
- July 2022 - TIBCO announced the launch of TIBCO ModelOps, which helps customers simplify and scale cloud-based analytic model management, deployment, monitoring, and governance; TIBCO ModelOps addresses the requirement for speed in deploying AI and draws from TIBCO's leadership in data science data visualization and business intelligence. This aids AI teams in confronting critical deployment hurdles like ease-of-applying analytics to applications, identification and mitigation of bias, and transparency and manageability of an algorithm's behavior within business-critical applications.
Embedded Analytics Industry Segmentation
Embedded analytics is a business intelligence and reporting that is integrated directly into a business application or platform. Embedded analytics integrates reports, dashboards, and data visualizations straight into daily user workflows and displays the analytics users need to see inside their application.
The Embedded Analytics Market is segmented into Solution (Software and Services), Size of Organization (Small and Medium Enterprises, Large Enterprises), Deployment (Cloud, On-Premises), End-user Vertical (BFSI, IT and Telecommunications, Healthcare, Retail, Energy and Utilities, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.
| By Solution | Software |
| Service | |
| By Size of Organisation | Small and Medium Enterprises |
| Large Enterprises | |
| By Deployment | Cloud |
| On-premise | |
| By End-user Vertical | BFSI |
| IT and Telecommunication | |
| Healthcare | |
| Retail | |
| Energy and Utilities | |
| Manufacturing | |
| Other End-user Verticals | |
| By Geography | North America |
| Europe | |
| Asia Pacific | |
| Latin America | |
| Middle East and Africa |
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Embedded Analytics Market Research FAQs
How big is the Embedded Analytics Market?
The Embedded Analytics Market size is expected to reach USD 78.45 billion in 2025 and grow at a CAGR of 13.90% to reach USD 150.40 billion by 2030.
What is the current Embedded Analytics Market size?
In 2025, the Embedded Analytics Market size is expected to reach USD 78.45 billion.
Who are the key players in Embedded Analytics Market?
Oracle Corporation, MicroStrategy Incorporated, SAP SE, Microsoft Corporation and IBM Corporation are the major companies operating in the Embedded Analytics Market.
Which is the fastest growing region in Embedded Analytics Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Embedded Analytics Market?
In 2025, the North America accounts for the largest market share in Embedded Analytics Market.
What years does this Embedded Analytics Market cover, and what was the market size in 2024?
In 2024, the Embedded Analytics Market size was estimated at USD 67.55 billion. The report covers the Embedded Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Embedded Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Embedded Analytics Industry Report
Statistics for the 2025 Embedded Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Embedded Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
