Market Trends of Electric Lawn Mowers Industry
Rising Technological Innovations in the Industry
- Driven by decreasing prices and the introduction of budget-friendly models by vendors like Ryobi, end-users are increasingly favoring electric ride-on mowers. With the advancements in artificial intelligence, manufacturers are designing mowers that are both more efficient and powerful. As commercial sectors increasingly adopt automation to reduce operational costs, the electric lawn mower segment has adapted accordingly. The choice of mower often hinges on garden size: smaller gardens tend to favor electric corded or hand-push mowers, whereas medium to larger gardens gravitate towards petrol-fueled cordless or battery-operated options.
- Market players are consistently upgrading lawnmowers, adding features such as larger blades, compact storage solutions, and variable speed settings. For instance, in January 2021, DEWALT unveiled its 2x20V MAX Self-Propelled Mower (DCMWSP244U2) and Push Mower (DCMWP233U2). Both models boast high-efficiency brushless direct drive motors and are powered by dual Dewalt 20V MAX 10.0 Ah batteries, ensuring superior cutting power. Recognizing the potential, major corporations are shifting their focus towards electric lawnmowers, aiming for a substantial market share. Highlighting this trend, Deere & Company launched its electric lawn mower in 2023, featuring a lithium-ion battery that can mow up to two acres on a single charge. These advancements are showcasing the market growth for the coming years.
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North America Leads in Electric Lawn Mower Adoption
- North America leads the global market for electric lawn mowers, with the U.S. at the forefront, closely trailed by Canada. In these countries, demand is set to rise, driven by technological innovations, a move towards digitization and automation, and the cost-effectiveness of modern machinery. With growing concerns about environmental pollution and around 80% of the population living in urban areas, there's a strong push for greener backyards. This not only aims to improve air quality but also encourages recreational activities. Such trends highlight the increasing appeal of landscaping in the region, further driving the uptake of electric lawn mowers.
- The region is seeing a boom in urban gardening and landscaping, both residentially and commercially. According to 2020 U.S. Census Data, 55% of American households engaged in gardening, placing the U.S. among the top three gardening nations globally. Coupled with this is the launch of cutting-edge lawnmowers by market players, propelling regional market expansion. The Electric Lawn Mower Rebate Program, initiated in 2017, saw an expansion in 2024 by the South Coast Air Quality Management District in the U.S. This program incentivizes the purchase of sustainable equipment, offering rebates of USD 150, 200, or 250 post-purchase, based on the retail price of the new electric lawn mower, thereby boosting product sales.
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