Electric Lawn Mowers Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.8 Billion |
| Market Size (2029) | USD 2.5 Billion |
| CAGR (2024 - 2029) | 6.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Electric Lawn Mowers Market Analysis
The Electric Lawn Mowers Market size is estimated at USD 1.8 billion in 2024, and is expected to reach USD 2.5 billion by 2029, at a CAGR of 6.5% during the forecast period (2024-2029).
- As urbanization speeds up and global living standards improve, there's a growing emphasis on aesthetics and beautification. This trend is prominently showcased in the booming commercial real estate sector and the increasing popularity of resorts, underscoring the vital importance of landscaping in both public and private domains. This intensified attention on landscaping has invigorated several related industries, notably propelling the market for electric lawnmowers. Furthermore, government-endorsed sustainability initiatives are boosting the demand for green roofs. Major applications, including golf courses, vast parks, and expansive lawns, are driving the growth of the Electric Lawn Mower Market. Advancements in battery technology, user-friendly, and eco-friendly battery-powered lawnmowers are surpassing their gas and fuel-driven counterparts, especially given the rising concerns about sound and air pollution.
- From an economic standpoint, they present a significant advantage, boasting savings of USD 145 compared to gas-operated mowers, as noted by Consumer Reports. Major players, such as Husqvarna and MTD Products, are expanding their product lines to seize a bigger slice of the U.S. market. Walk-behind electric mowers enable users to effortlessly adjust grass height via a lever controlling the revolving blades. Designed for yards, gardens, and lawns under 10,000 square feet, these mowers are commonly utilized in public parks, residential gardens, and institutional landscapes. Requiring minimal human effort—mainly just walking alongside them—these self-powered mowers offer significant advantages, driving the market's growth.
Electric Lawn Mowers Market Trends
Rising Technological Innovations in the Industry
- Driven by decreasing prices and the introduction of budget-friendly models by vendors like Ryobi, end-users are increasingly favoring electric ride-on mowers. With the advancements in artificial intelligence, manufacturers are designing mowers that are both more efficient and powerful. As commercial sectors increasingly adopt automation to reduce operational costs, the electric lawn mower segment has adapted accordingly. The choice of mower often hinges on garden size: smaller gardens tend to favor electric corded or hand-push mowers, whereas medium to larger gardens gravitate towards petrol-fueled cordless or battery-operated options.
- Market players are consistently upgrading lawnmowers, adding features such as larger blades, compact storage solutions, and variable speed settings. For instance, in January 2021, DEWALT unveiled its 2x20V MAX Self-Propelled Mower (DCMWSP244U2) and Push Mower (DCMWP233U2). Both models boast high-efficiency brushless direct drive motors and are powered by dual Dewalt 20V MAX 10.0 Ah batteries, ensuring superior cutting power. Recognizing the potential, major corporations are shifting their focus towards electric lawnmowers, aiming for a substantial market share. Highlighting this trend, Deere & Company launched its electric lawn mower in 2023, featuring a lithium-ion battery that can mow up to two acres on a single charge. These advancements are showcasing the market growth for the coming years.
North America Leads in Electric Lawn Mower Adoption
- North America leads the global market for electric lawn mowers, with the U.S. at the forefront, closely trailed by Canada. In these countries, demand is set to rise, driven by technological innovations, a move towards digitization and automation, and the cost-effectiveness of modern machinery. With growing concerns about environmental pollution and around 80% of the population living in urban areas, there's a strong push for greener backyards. This not only aims to improve air quality but also encourages recreational activities. Such trends highlight the increasing appeal of landscaping in the region, further driving the uptake of electric lawn mowers.
- The region is seeing a boom in urban gardening and landscaping, both residentially and commercially. According to 2020 U.S. Census Data, 55% of American households engaged in gardening, placing the U.S. among the top three gardening nations globally. Coupled with this is the launch of cutting-edge lawnmowers by market players, propelling regional market expansion. The Electric Lawn Mower Rebate Program, initiated in 2017, saw an expansion in 2024 by the South Coast Air Quality Management District in the U.S. This program incentivizes the purchase of sustainable equipment, offering rebates of USD 150, 200, or 250 post-purchase, based on the retail price of the new electric lawn mower, thereby boosting product sales.
Electric Lawn Mowers Industry Overview
The electric lawn mower market is consolidated, with very few players cornering most of the market share. Product innovation like robotic lawnmowers, partnerships, and acquisitions are the major strategies adopted by the leading companies in the market globally. Along with innovations and expansions, investments in R&D and developing novel product portfolios are likely to be crucial strategies in the coming years.
Electric Lawn Mowers Market Leaders
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Robert Bosch GmbH
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STIGA
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The Toro Company
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Honda Motor Co., Ltd.
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Deere & Company
*Disclaimer: Major Players sorted in no particular order
Electric Lawn Mowers Market News
- March 2024: Segway, a frontrunner in personal transportation and robotics, has unveiled its much-anticipated Navimow i Series robotic lawn mower. This launch signifies a major advancement in automated lawn maintenance technology, delivering unmatched convenience, efficiency, and precision in lawn care.
- October 2023: Honda unveiled its inaugural battery-powered electric zero-turn riding (ZTR) mower, the Honda Autonomous Work Mower (AWM) prototype. Designed to enhance worksite efficiencies, this all-electric mower boasts GPS-guided mapping and cloud-based route storage, making it ideal for landscaping expansive properties.
Electric Lawn Mowers Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Demand For Landscape Maintenance
4.2.1.1 Increased Consumer Spending On Garden Equipment
4.2.1.1.1 Rising Demand For Convenient and Sustainable Equipment
4.3 Market Restraints
4.3.1 High Maintenance Cost
4.3.1.1 Limited Range of Operation
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Walk-behind Electric Lawn Mowers
5.1.2 Front and Wide Area (sit and ride) Electric Lawn Mowers
5.1.3 Stand-on Electric Lawn Mowers Market
5.2 End User
5.2.1 Residential
5.2.2 Professional Landscaping Services
5.2.3 Golf Courses
5.2.4 Government and Other End Users
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Africa
5.3.5.1 South Africa
5.3.5.2 Egypt
5.3.5.3 Rest of Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Deere & Company
6.3.2 Honda Motor Co., Ltd.
6.3.3 Husqvarna
6.3.4 MTD Products
6.3.5 Robert Bosch GmbH
6.3.6 STIGA
6.3.7 The Toro Company
6.3.8 Cub cadet
6.3.9 Ryobi
6.3.10 Craftsman
6.3.11 DEWALT
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Electric Lawn Mowers Industry Segmentation
Electric lawn mowers, whether driven by electric motors or gasoline engines, employ one or more rotating blades (or a reel) to evenly trim grass. This market report explores the segments and dynamics fueling the growth of the commercial electric lawn mower sector. The market is segmented by product type (including walk-behind, front, wide-area (sit and ride), and stand-on electric lawn mowers), end user (from residential and professional landscaping services to golf courses, government entities, and more), and geography (covering North America, Europe, Asia-Pacific, South America, and Africa). Furthermore, the report presents market sizes and forecasts, values in USD, for each segment.
| Product Type | |
| Walk-behind Electric Lawn Mowers | |
| Front and Wide Area (sit and ride) Electric Lawn Mowers | |
| Stand-on Electric Lawn Mowers Market |
| End User | |
| Residential | |
| Professional Landscaping Services | |
| Golf Courses | |
| Government and Other End Users |
| Geography | ||||||||
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Electric Lawn Mowers Market Research Faqs
How big is the Electric Lawn Mowers Market?
The Electric Lawn Mowers Market size is expected to reach USD 1.8 billion in 2024 and grow at a CAGR of 6.5% to reach USD 2.5 billion by 2029.
What is the current Electric Lawn Mowers Market size?
In 2024, the Electric Lawn Mowers Market size is expected to reach USD 1.8 billion.
Who are the key players in Electric Lawn Mowers Market?
Robert Bosch GmbH, STIGA, The Toro Company, Honda Motor Co., Ltd. and Deere & Company are the major companies operating in the Electric Lawn Mowers Market.
Which is the fastest growing region in Electric Lawn Mowers Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Electric Lawn Mowers Market?
In 2024, the North America accounts for the largest market share in Electric Lawn Mowers Market.
What years does this Electric Lawn Mowers Market cover, and what was the market size in 2023?
In 2023, the Electric Lawn Mowers Market size was estimated at USD 1.68 billion. The report covers the Electric Lawn Mowers Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Electric Lawn Mowers Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Electric Lawn Mowers Industry Report
Statistics for the 2024 Electric Lawn Mowers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Electric Lawn Mowers analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Electric Lawn Mowers Market Report Snapshots
