Electric Car Rental Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 9.52 Billion |
| Market Size (2029) | USD 21.75 Billion |
| CAGR (2024 - 2029) | > 14.50 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Electric Car Rental Market Analysis
The Electric Car Rental Market size is estimated at USD 9.52 billion in 2024, and is expected to reach USD 21.75 billion by 2029, growing at a CAGR of greater than 14.5% during the forecast period (2024-2029).
The electric car rental market is experiencing rapid growth as the demand for sustainable transportation solutions continues to rise globally. With increasing concerns about environmental pollution and climate change, more consumers are opting for electric vehicles (EVs) as a cleaner and greener alternative to traditional gasoline-powered cars. Electric car rental services offer an accessible and convenient way for individuals to experience driving EVs without the need for long-term commitments or ownership. This flexibility attracts a wide range of customers, including tourists, business travelers, and local residents, driving the expansion of the electric car rental market.
- Turo, a peer-to-peer car rental platform, observed a surge in the use of electric vehicles in 2023 for summer road trips, with a 139% increase in users filtering listings by "electric" on the platform.
Government incentives and regulations aimed at promoting electric mobility are fueling the growth of the electric car rental market. Many countries and cities around the world offer subsidies, tax credits, and other financial incentives to encourage the adoption of electric vehicles. In addition, regulatory measures such as low-emission zones and restrictions on the use of fossil fuel-powered vehicles in urban areas are creating favorable conditions for the expansion of electric car rental services. These supportive policies and regulations not only incentivize consumers to choose electric rental cars but also encourage rental companies to expand their EV fleets.
- In October 2023, the Uruguayan government introduced a program that offers companies free rental of electric vehicles. Under the initiative, companies benefit from a one-month rental test, with the program covering rental costs up to USD 700, including value-added tax (VAT).
- In September 2023, Schiphol Airport in the Netherlands transformed five buildings across a total surface area of 40,000 m2 into facilities for car rental companies to conduct maintenance, repairs, and washing of their vehicles.
Also, advancements in EV technology, including improvements in battery performance, charging infrastructure, and range, are driving the growth of the electric car rental market. Modern electric vehicles offer longer driving ranges, faster charging times, and enhanced features compared to earlier models, making them more appealing to rental customers. Rental companies are increasingly investing in EV fleets equipped with the latest technology to meet the growing demand for electric rental cars.
Electric Car Rental Market Trends
The Online Booking Segment is Expected to Record High Market Share
The online segment of the electric car rental market is experiencing significant growth due to several key factors. Firstly, the increasing prevalence of online booking platforms and mobile applications has made it easier for consumers to search for, compare, and book electric rental cars from the comfort of their homes or on the go.
Such digital platforms provide users with convenient access to a wide selection of electric vehicles, allowing them to browse available options, check pricing and availability, and make reservations with just a few clicks or taps. This convenience and accessibility drive the growth of the online segment by attracting tech-savvy consumers who prefer the convenience of online booking. For instance,
- In December 2023, Kalamazoo, Michigan, introduced a new online ride-sharing program aimed at reducing the financial and environmental impacts of car ownership, providing an affordable and sustainable transportation alternative.
- In October 2023, Vietnam's Green and Smart Mobility (GSM) launched its electric taxi service on its online application, Green SM, in Laos, introducing 1,000 electric cars manufactured by Vinfast, a subsidiary of Vingroup. The expansion reflects the company's broader ambitions to offer eco-friendly transportation services across multiple markets.
Post-pandemic developments have accelerated the shift toward online transactions and digital services across various industries, including transportation and mobility. Concerns about personal safety and hygiene have prompted many consumers to avoid physical interactions and opt for contactless transactions whenever possible. As a result, online booking platforms for electric car rentals have seen increased adoption and usage as consumers seek ways to minimize in-person interactions and adhere to social distancing guidelines. This trend has propelled the growth of the online segment as more consumers are embracing digital solutions for their transportation needs.
Asia-Pacific is Expected to Witness a Considerable Share in Target Market
Asia-Pacific is set for tremendous growth in the coming years due to several key factors. The region is experiencing rapid urbanization and population growth, leading to increased demand for various goods and services, including transportation solutions. As urban centers expand and populations continue to rise, there is a growing need for efficient and sustainable mobility options to address congestion, pollution, and other challenges associated with urban living. This increasing demand for transportation infrastructure and services creates significant opportunities for growth across the automotive, public transportation, and mobility sectors in the region.
Governments and policymakers in many Asia-Pacific countries are prioritizing investments in infrastructure development to support economic growth, improve connectivity, and enhance the quality of life for their citizens. This includes investments in transportation infrastructure such as roads, railways, airports, and public transit systems. Additionally, there is a growing emphasis on sustainability and environmental protection, leading governments to promote the adoption of clean and green transportation technologies, including electric vehicles (EVs) and public transit systems powered by renewable energy sources.
In China, the surge in independent travel in 2024 has propelled significant growth in car rentals during this year’s Spring Festival, with a remarkable 186% year-on-year increase in car rental bookings, a tenfold surge compared to the Spring Festival in 2019. The rise in demand has also led to increased spending per capita and a surge in orders for premium car models. Electric vehicle rental orders have surged over 16 times compared to 2023, reflecting a growing trend towards sustainability.
Also, in June 2023, the Government of Goa announced that starting from January 2024, all newly introduced tourist vehicles, taxis, and motorcycles available for rent in Goa must be electric vehicles as part of the state's significant efforts to encourage the adoption of EVs. Additionally, the Goan government planned to convert 30% of the existing fleet for permit holders into electric vehicles by June 2024.
The region is home to some of the world's leading technology companies and automotive manufacturers, who are increasingly investing in research and development to develop next-generation transportation solutions. This includes advancements in electric and autonomous vehicles, digital mobility platforms, connected infrastructure, and smart transportation systems. As these technologies mature and become more affordable and accessible, they are expected to revolutionize the way people and goods are transported in Asia-Pacific, fueling further growth and expansion of the market.
Electric Car Rental Industry Overview
Collaborations, acquisitions, and partnerships are taking place in the automobile industry all over the world. To meet rising consumer demand for electric car rental services, such as geographical expansion, a few OEMs are establishing strategic alliances with car rental firms, and car rental companies are also purchasing electric cars in order to shift away from internal combustion engines. For instance,
- January 2024: Sixt announced its plans to add up to 250,000 vehicles from the Stellantis Group over the next three years to its fleet across Europe and North America, with an undisclosed number featuring electric drive technology.
- June 2023: Eni Sustainable Mobility expanded its car-sharing service with 100 new zero-emission city cars, contributing to the company's fleet available in Rome. The expansion aims to address the growing demand for sustainable transportation solutions in the Italian capital.
Electric Car Rental Market Leaders
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The Hertz Corporation
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Avis Rent a Car Ltd
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Enterprise Holdings, Inc.
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Zoomcar India Private Ltd.
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Zipcar, Inc.
*Disclaimer: Major Players sorted in no particular order
Electric Car Rental Market News
- January 2024: Grand Rapids announced its plans to launch a pilot car-sharing program, offering six plug-in electric vehicles for rent to residents starting this spring. The company aims to provide affordable transportation options to those in need while reducing pollution in the city.
- December 2023: Sixt started discontinuing Tesla electric cars due to concerns over residual value issues associated with the American manufacturer's electric vehicles.
- December 2023: A new leasing deal for electric vehicles was launched in France to encourage uptake, especially among lower-income households, and alleviate the financial burden of adopting electric vehicles.
- October 2023: The Fresno Metro Black Chamber of Commerce and Transform Fresno partnered to introduce electric vehicles and bicycles in southwest Fresno, aiming to combat pollution and enhance transportation options.
- July 2023: The Saudi Transport General Authority (TGA) announced that the residents and tourists in Saudi Arabia can rent Lucid electric cars, reflecting the country's commitment to adopting clean energy solutions to protect the environment.
Electric Car Rental Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Vehicle Type
5.1.1 Battery Electric
5.1.2 Hybrid Electric
5.1.3 Plug-in Hybrid Electric
5.2 By Body Style
5.2.1 Hatchback
5.2.2 Sedan
5.2.3 Sports Utility Vehicles (SUVs)
5.2.4 Multi-utility Vehicle (MUV)
5.3 By Type
5.3.1 Luxury
5.3.2 Budget/Economy
5.4 Booking Type
5.4.1 Online
5.4.2 Offline
5.5 End-Use
5.5.1 Local Usage
5.5.2 Airport Transport
5.5.3 Outstation
5.6 Geography
5.6.1 North America
5.6.1.1 US
5.6.1.2 Canada
5.6.1.3 Rest of North America
5.6.2 Europe
5.6.2.1 Germany
5.6.2.2 UK
5.6.2.3 France
5.6.2.4 Italy
5.6.2.5 Spain
5.6.2.6 Rest of Europe
5.6.3 Asia-Pacific
5.6.3.1 India
5.6.3.2 China
5.6.3.3 Japan
5.6.3.4 South Korea
5.6.3.5 Rest of Asia-Pacific
5.6.4 Rest of World
5.6.4.1 South America
5.6.4.2 Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 The Hertz Corporation
6.2.2 Avis Rent a Car Ltd
6.2.3 Enterprise Holdings Inc.
6.2.4 Zoomcar India Private Ltd
6.2.5 Zipcar Inc.
6.2.6 Sixt SE
6.2.7 Europcar Group
6.2.8 DriveElectric
6.2.9 Green Motion International
6.2.10 BlueIndy
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Electric Car Rental Industry Segmentation
Electric car rental companies hire cars for a set amount of time at a set rate. This service is frequently structured with several local branches, usually located around airports or major areas of the city, and supplemented by a website that allows online reservations.
The electric car rental market is segmented by vehicle type, application, booking type, end use, and geography. By vehicle type, the market is segmented into battery electric, hybrid electric, and plug-in hybrid electric. By body style, the market is segmented into hatchback, sedan, sports utility vehicle (SUV), and multi-utility vehicle (MUV). By type, the market is segmented into luxury and budget/economy. By booking type, the market is segmented into online and offline. By end use, the market is segmented into local usage, airport transport, and outstation. By geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. The report covers the market sizes and forecasts in terms of value (USD) for all the above segments.
| By Vehicle Type | |
| Battery Electric | |
| Hybrid Electric | |
| Plug-in Hybrid Electric |
| By Body Style | |
| Hatchback | |
| Sedan | |
| Sports Utility Vehicles (SUVs) | |
| Multi-utility Vehicle (MUV) |
| By Type | |
| Luxury | |
| Budget/Economy |
| Booking Type | |
| Online | |
| Offline |
| End-Use | |
| Local Usage | |
| Airport Transport | |
| Outstation |
| Geography | ||||||||
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Electric Car Rental Market Research FAQs
How big is the Electric Car Rental Market?
The Electric Car Rental Market size is expected to reach USD 9.52 billion in 2024 and grow at a CAGR of greater than 14.5% to reach USD 21.75 billion by 2029.
What is the current Electric Car Rental Market size?
In 2024, the Electric Car Rental Market size is expected to reach USD 9.52 billion.
Who are the key players in Electric Car Rental Market?
The Hertz Corporation, Avis Rent a Car Ltd, Enterprise Holdings, Inc., Zoomcar India Private Ltd. and Zipcar, Inc. are the major companies operating in the Electric Car Rental Market.
Which is the fastest growing region in Electric Car Rental Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Electric Car Rental Market?
In 2024, the Asia-Pacific accounts for the largest market share in Electric Car Rental Market.
What years does this Electric Car Rental Market cover, and what was the market size in 2023?
In 2023, the Electric Car Rental Market size was estimated at USD 8.14 billion. The report covers the Electric Car Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Electric Car Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Electric Car Rental Industry Report
Statistics for the 2024 Electric Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Electric Car Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Electric Car Rental Market Report Snapshots
