Market Trends of Elderberry Supplements Industry
Kids Segment Expected to Grow at the Fastest Rate
The COVID-19 pandemic heightened awareness about the importance of a strong immune system, leading parents to seek immune-boosting supplements for their children. In addition to immune support, the antioxidant properties of elderberry are believed to contribute to overall health, which is appealing to parents. Companies are offering elderberry products, especially for kids. For example, sambucol provides kids with elderberry syrup for 2+ years. The syrup contains 65 mg of added vitamin C for more immune support.
Elderberry gummies are widely popular among kids due to their appealing taste and ease of consumption. For example, Zarbee's Naturals offers elderberry gummy supplements for children. These gummies are formulated with real elderberry extract, zinc, and vitamin C to support the immune system. They are free from artificial flavors, sweeteners, and dyes. Further, health and wellness influencers, along with parenting blogs and social media groups, frequently discuss and endorse elderberry supplements, increasing their visibility and credibility among parents.
Thus, the popularity of elderberry supplements for kids is expected to continue growing as parents prioritize natural and effective ways to support their children's health.
North America Holds a Significant Market Share
North America is witnessing a surge in health and wellness consciousness as consumers increasingly turn to natural and holistic approaches to bolster their well-being. Elderberry supplements, lauded for their immune-boosting potential, have emerged as a favored choice, resonating with this health-centric shift. Moreover, North American consumers are displaying a clear inclination toward products that are both natural and plant-based. Given that elderberry supplements are crafted from the fruit of the elderberry plant, they are being embraced as a natural substitute for conventional, often synthetic, immune health aids. This mirrors the broader trend of rising demand for supplements that boast clean labels, minimal processing, and a plant-based ethos.
The growing cases of cold and flu can contribute to an increased demand for elderberry supplements. Elderberries have been a go-to remedy for respiratory infections, including the common cold and flu. Hence, when cold and flu cases surge, individuals often turn to elderberry supplements, either to alleviate symptoms or to fortify their immune systems against potential infections. The antiviral properties of elderberries, especially in bolstering the immune system during respiratory illnesses, further fuel this demand. Notably, the US Centers for Disease Control and Prevention reported a staggering 31 million influenza cases in the United States during the 2022-2023 flu season. According to the US Centers for Disease Control and Prevention, in the 2022-2023 flu season, there were 31 million cases of influenza in the United States.
