Elderberry Supplements Market Size (2024 - 2029)

Elderberry Supplements Market Analysis

The Elderberry Supplements Market size is estimated at USD 471.80 million in 2024, and is expected to reach USD 655.80 million by 2029, growing at a CAGR of 6.81% during the forecast period (2024-2029).

The demand for elderberry supplements is surging globally, driven by their recognized health benefits. Elderberries, known for their high antioxidant content, have a history of being used for their immune-boosting potential. They are particularly valued for their anthocyanins, compounds with reputed anti-inflammatory and antiviral properties, making elderberry a staple in traditional medicine. With a growing trend of health-conscious consumers seeking natural ways to bolster their immunity, elderberry supplements have witnessed a surge in popularity. This rise is further fueled by the widespread belief that elderberries can fortify the immune system and potentially alleviate symptoms of viral infections like the common cold or flu.

According to the Government Statistics of India, in 2022, more than 55% of respondents reported having fallen sick once or twice in a year. Thus, the growing concern and awareness regarding immune health among consumers have contributed to an increased demand for elderberry supplements. Immune health has become a significant focus for many individuals. Moreover, elderberry is increasingly being incorporated into functional foods and beverages, such as elderberry-infused teas, juices, and wellness shots, further driving demand. Furthermore, the availability of elderberry supplements in diverse forms—be it capsules, gummies, syrups, or powders—ensures they seamlessly integrate into daily routines, catering to a wide range of consumer preferences and lifestyles.

Elderberry Supplements Industry Segmentation

Elderberry (Sambucus nigra) is the dark purple berry from the European elder tree. It is a popular ingredient in supplements, and it is commonly used for the common cold, flu, high cholesterol, and many other conditions. The global elderberry supplements market is segmented by form, end user, distribution channel, and geography. By form, the market is segmented into capsules, tablets, syrups, gummies and chews, and other forms. By end user, the market is segmented into kids/children and adults. By distribution channel, the market is segmented into supermarkets/hypermarkets, health and wellness stores, online retail stores, and other distribution channels. The study also covers a global analysis of the major regions, namely, North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizes and forecasts are provided on the basis of value (in USD).