Elastography Imaging Market Size (2024 - 2029)

The elastography imaging market is projected to experience significant growth, driven by the increasing prevalence of chronic diseases and the rising demand for minimally invasive surgeries. The market's expansion is further supported by heightened awareness campaigns and programs promoting breast cancer screenings, which have gained momentum due to delays caused by the COVID-19 pandemic. Despite these positive trends, challenges such as reimbursement issues and the high cost of imaging devices may impede market growth.

Market Size of Elastography Imaging Industry

Elastography Imaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
CAGR 9.50 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Elastography Imaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Elastography Imaging Market Analysis

The elastography imaging market is anticipated to register a CAGR of 9.5% during the forecast period.

  • The COVID-19 pandemic affected healthcare systems and resulted in the interruption of usual care in many healthcare facilities, exposing vulnerable patients with cancer to significant risks. Various research studies have been published on the impact of the market. For instance, a research study published in June 2021, titled "Ultrasound and shear-wave elastography patterns of COVID-19 mRNA vaccine-related axillary, supra and sub clavicular lymphadenopathy," has observed that the ultrasound appearance of COVID-19 Pfizer-BioNTech vaccine-related lymph node abnormalities may present a diagnostic challenge in patients with underlying conditions. Typically, they appear as enlarged hypoechoic nodes with loss of fat hilum, increased hilar and cortical vascularization at color-Doppler, but low to intermediate cortical consistency at shear-wave elastography. These can be observed in patients without and with clinical symptoms, such as armpit pain, fever, and fatigue. As a result, these findings can limit market expansion because they may result in inaccurate diagnoses. However, in the long term, market growth is likely to increase.
  • Factors such as the rising incidence of chronic ailments and breast cancer coupled with the growing demand for minimally invasive surgeries are expected to increase the market growth.
  • The rising prevalence of breast cancer and chronic ailments such as cardiovascular diseases, obstetrics/gynecology, urology, and others among the population is the major factor driving the market growth over the forecast period. For instance, as per Cancer Australia, in 2021, it was estimated that 20,030 new cases of breast cancer were diagnosed in Australia (164 males and 19,866 females). Additionally, according to the Center for Disease Control and Prevention statistics updated in February 2022, One person dies every 36 seconds in the United States from cardiovascular disease, and about 659,000 people in the United States die from heart disease each year. Such a high prevalence of cardiovascular diseases in developed nations such as the United States is expected to increase the demand for elastography imaging, which would boost the growth of the market further. Similarly, in the United States, the number of births has increased in the past few years. For instance, as per the data published in the National Vital Statistics Reports by the United States Department of Health and Human Services in January 2023, over 3,664,292 births were registered in 2021 in the United States, which showed an increase of 1% as compared to the previous year. With the high pregnancy rate, it is expected that there will be a rise in demand for ultrasound imaging procedures, which will drive the growth of the studied market.
  • In addition, the demand for minimally invasive surgeries is increasing among the population due to its several advantages, including higher precision because of video-assisted equipment, which produces a better and magnified image of the organs or body parts being operated on, less major bleeding, fewer post-op infections, fewer complications, shorter length of stay, quicker return to normal activities, less scarring, and comparable/lower cost, over traditional surgical procedures, which is expected to increase the market growth over the forecast period.
  • Furthermore, the increasing campaigning and launching of programs to raise awareness among the population regarding breast cancer and its health effects are also expected to increase the demand for screening tests, thereby propelling the market growth. For instance, due to the COVID-19 pandemic, as many women have delayed their mammogram screenings, companies have started campaigns to encourage them to get their tests done. In May 2022, Mount Sinai Health System launched the campaign, 'Mammogram May, ' to promote the mammography examination for the early diagnosis of breast cancer in the United States. Also, in February 2021, Kvinna Care LLC was opened in the Liberty Lake Health & Wellness Center in Washington. The center will provide specialized breast cancer detection to patients visiting the place. Such initiatives are expected to boost market growth during the forecast period.
  • However, the adverse scenario of reimbursement and the high price of imaging devices for elastography is expected to hinder the market growth.

Elastography Imaging Industry Segmentation

Elastography is a type of medical imaging that depicts soft tissue elastic properties and rigidity. Magnetic resonance imaging and ultrasound seems to be the most common technique for elastography used to measure stiffness and assess many diseases. 

The elastography imaging market is segmented by modality (ultrasound elastography and magnetic resonance elastography), application (cardiology, radiology, urology, vascular, obstetrics/gynecology, and other applications), end-user (hospitals, ambulatory surgical centers, and surgical and diagnostic centers), and geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. 

The report offers the value (in USD) for the above segments.

By Modality
Utrasound Elastography
Magnetic Resonance Elastography
By Application
Cardiology
Radiology
Urology
Vascular
Obstetrics/Gynecology
Other Applications (Orthopedic, Musculoskeletal, Rheumatology, Physical Medicine and Rehabilitation)
By End-User
Hospitals
Ambulatory Surgical Centers
Surgical & Diagnostic centers
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America
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Elastography Imaging Market Size Summary

The elastography imaging market is poised for significant growth, driven by the increasing prevalence of chronic diseases such as breast cancer and cardiovascular conditions, alongside a rising demand for minimally invasive surgical procedures. The market is expected to expand as healthcare systems recover from the disruptions caused by the COVID-19 pandemic, which had previously impacted routine care and diagnostic processes. The demand for elastography imaging is further bolstered by the need for early diagnosis and effective treatment options, particularly in regions with high incidences of breast cancer and other chronic ailments. The market's expansion is also supported by advancements in ultrasound elastography technology, which offers painless and precise diagnostic imaging, thereby enhancing its adoption in clinical settings.

North America is anticipated to lead the elastography imaging market, supported by a well-established healthcare infrastructure, increased healthcare spending, and a high prevalence of chronic diseases. The region's growth is further fueled by government and healthcare initiatives aimed at raising awareness of chronic conditions, which in turn drives the demand for advanced diagnostic technologies. The market is characterized by moderate competition, with key players like Canon Medical Systems Corporation, Fujifilm Holdings Corporation, and GE Healthcare actively engaging in product launches and strategic partnerships to strengthen their market positions. These companies are focusing on developing innovative imaging solutions that cater to the growing need for non-invasive diagnostic procedures, thereby propelling the market forward over the forecast period.

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Elastography Imaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Incidence of Chronic Ailments and Breast Cancer

      2. 1.2.2 Growing Demand for Minimally Invasive Surgeries

    3. 1.3 Market Restraints

      1. 1.3.1 Adverse Scenario of Reimbursement

      2. 1.3.2 High Price of Imaging Devices for Elastography

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value in USD)

    1. 2.1 By Modality

      1. 2.1.1 Utrasound Elastography

      2. 2.1.2 Magnetic Resonance Elastography

    2. 2.2 By Application

      1. 2.2.1 Cardiology

      2. 2.2.2 Radiology

      3. 2.2.3 Urology

      4. 2.2.4 Vascular

      5. 2.2.5 Obstetrics/Gynecology

      6. 2.2.6 Other Applications (Orthopedic, Musculoskeletal, Rheumatology, Physical Medicine and Rehabilitation)

    3. 2.3 By End-User

      1. 2.3.1 Hospitals

      2. 2.3.2 Ambulatory Surgical Centers

      3. 2.3.3 Surgical & Diagnostic centers

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle-East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle-East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Elastography Imaging Market Size FAQs

The Global Elastography Imaging Market is projected to register a CAGR of 9.5% during the forecast period (2024-2029)

Canon Medical Systems Corporation, GE Healthcare, Koninklijke Philips N.V., Fujifilm Holdings Corporation and Mindray Medical International Limited are the major companies operating in the Global Elastography Imaging Market.

Elastography Imaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)