Market Trends of Egypt Small Home Appliances Industry
PRODUCT INNOVATION DRIVING THE MARKET
The AI technology and connectivity performance go hand-in-hand when it comes to small domestic appliances . Companies in the small domestic appliances market are innovating in air fryers eliminating problems of unwanted aroma in fried foods with the introduction of artificial intelligence (AI) . Next-gen autonomous vacuum cleaners are being developed with advanced laser technology, which is setting the standard for navigational floor cleaning.
Global Innovation Index ranking of Egypt improved last year and jumped to 89 rank from the ranking of 96 during the period of covid. This signifies a development of innovation in Egypt market and it will be having a positive impact on small home appliance industry.
RISING PER CAPITA INCOME INCREASING THE DEMAND
GDP Per capita in Egypt is observing a continuous increase existing at a level of USD 4,560 last year. This rise in GDP per capita had increased purchasing power of the people and resulting in more consumer expenditure for household appliances.
Average revenue per household from small home appliance in Egypt increased to the level of USD 101 last year signalling a continuous increase in household expenditure. Refrigerator, Washing Machine and Vaccum cleaner were among the household appliance in Egypt having largest ownership over the years.
