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Egypt Small Home Appliances Market Size (2024 - 2029)

The Egypt Small Home Appliances market is experiencing notable growth, driven by rising consumer living standards and the increasing adoption of time-saving household devices. The market's expansion is significantly supported by offline retail channels, which dominate sales, although online shopping is gaining traction due to the e-commerce boom. The shift towards smart and advanced appliances, accelerated by the Covid-19 pandemic, has further fueled demand. This growth in the market size is reflected in the increasing revenue contributions from small household appliances within the broader home appliance sector.

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Market Size of Egypt Small Home Appliances Industry

Egypt Small Home Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 4.20 %
Market Concentration Medium

Major Players

Egypt Small Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

Egypt Small Home Appliances Market Analysis

The Egypt Small Home Appliances market is expected to register at a CAGR greater than 4.2% during the forecast period. The Egypt Small Home Appliances Market is observing significant growth owing to the growing living standards of consumers. Usage of small household appliances is helping households to save time for themselves as well as serve effectively in their workplace.Major share of household appliance purchase in egypt is through offline mode with a share of 93.3% signifying a major role played by offline retailers in sale of these appliances.

With the advent of Covid-19 attraction of consumers towards purchasing air purifiers increased, with people opting for replacing their old appliances with smart and advanced appliances. Even during the covid period consumer spending was observing growth which resulted in home appliance manufacturers for maintaining their market share. With the advent of covid Online sales of Household appliance observed jump of 2% rising to 6.3% in its sale.

With the expansion of the e-commerce industry, the small home appliances market had witnessed more demand as online platforms are offering with free home delivery , discounts, product varieties, and easy exchange, which plays a major part in making online purchases highly attractive. Revenue contribution of Small household appliance in the Home Appliance segment of Egypt is observing a continuous increase with revenue of USD 2.73 Billion last year, driving businesses for investing in the market.

Egypt Small Home Appliances Industry Segmentation

Small appliances are semi-portable or portable machines, basically used on platforms such as counter-tops and tabletops to accomplish a certain household task. They include portable types of electrical appliances such as cooking appliances, food processing/preparations, personal care, floor care, etc.

The Egypt Small Home Appliances Market is Segmented by Product (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Hair Dryers, Coffee Machines, Grills and Roasters, and Other Products) and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels).

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Egypt Small Home Appliances Market Size Summary

The Egypt Small Home Appliances market is experiencing notable growth, driven by an increase in consumer living standards and the demand for time-saving solutions in both home and workplace settings. The market is predominantly supported by offline retail channels, which play a crucial role in the distribution of these appliances. The COVID-19 pandemic has further influenced consumer behavior, with a heightened interest in air purifiers and a shift towards smart and advanced appliances. This period also saw a modest rise in online sales, attributed to the expansion of e-commerce platforms offering attractive incentives such as free delivery and discounts. The market's revenue contribution within the home appliance segment is on an upward trajectory, encouraging businesses to invest further in this sector.

Technological advancements and innovation are key drivers in the small home appliances market, with companies focusing on integrating AI and connectivity features to enhance product performance. Innovations such as AI-enabled air fryers and advanced laser technology in vacuum cleaners are setting new standards in the industry. The improvement in Egypt's Global Innovation Index ranking and the increase in GDP per capita have positively impacted consumer purchasing power and expenditure on household appliances. The market is moderately consolidated, with a few dominant players, while mid-size and smaller companies are expanding their presence through technological advancements and new market opportunities. Recent developments, such as the establishment of manufacturing facilities by international companies like Haier and Beko, are expected to boost local production and reduce reliance on imported components.

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Egypt Small Home Appliances Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Technological innovation in appliance market raising their demand.

      2. 1.2.2 Increase in Purchasing power of the consumers.

    3. 1.3 Market Restraints

      1. 1.3.1 Rising global competition having a negative impact on domestic producers.

      2. 1.3.2 Rising Inflation rate having a negative impact on consumer purchase

    4. 1.4 Market Opportunities

      1. 1.4.1 Increase in hours spend in home driving demand for home utility and wellness appliances.

      2. 1.4.2 Rise in domestic manufacturing will be reducing price of appliances and increase access to diverse products.

    5. 1.5 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Insights into Latest Technological Innovations and Recent Trends in the Industry

    7. 1.7 Insights on Government Regulations in the Industry

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Vacuum Cleaners

      2. 2.1.2 Hair Clippers

      3. 2.1.3 Irons

      4. 2.1.4 Toasters

      5. 2.1.5 Hair Dryers

      6. 2.1.6 Coffee Machines

      7. 2.1.7 Grills and Roasters

      8. 2.1.8 Other Products

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

Egypt Small Home Appliances Market Size FAQs

The Egypt Small Home Appliances Market is projected to register a CAGR of greater than 4.20% during the forecast period (2024-2029)

Electrolux Group, Fresh Electric, Elaraby Group, Samsung Electronics and Lord International are the major companies operating in the Egypt Small Home Appliances Market.

Egypt Small Home Appliances Market Report Snapshots

Egypt Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)