Market Trends of Egypt Pouch Packaging Industry
The Retort Pouch Segment is Expected to Register the Fastest Growth
- Retort pouches, crafted from multi-layered plastic laminates, are lauded for their lightweight, compact nature and heat resistance, making them a favored choice in food packaging. Their ability to withstand high temperatures and pressures ensures an extended shelf life and drives a substantial demand for pouch packaging in Egypt.
- Moreover, the rising consumption of soft drinks and juices in Egypt fuels the packaging industry. Health-conscious consumers gravitating toward zero-sugar and ready-to-drink health beverages are further amplifying the demand for retort pouches in the country.
- As the leading producer and consumer of pharmaceuticals in the Middle East, the Egyptian pharmaceutical industry is witnessing a positive transformation, emphasizing enhanced production quality. The sector's adoption of retort pouch packaging, known for its heat resistance and sterilization capabilities, is a significant driver of the market's growth.
- Furthermore, Egypt's escalating plastic product exports are bolstering the packaging sector. As per the International Trade Centre (ITC), Egypt's plastic product exports, valued at USD 140.37 million in 2023, were primarily directed to Libya, Sudan, Italy, and Saudi Arabia. This marked a 6.10% increase from the previous year, underlining the market's momentum in Egypt.
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The Food Industry is Expected to Register the Highest Market Share
- The Egyptian food industry, buoyed by shifting consumer tastes and a rapidly expanding population, is creating a fertile ground for growth in the pouch packaging sector. Data from the United States Department of Agriculture (USDA) highlights a surge in the consumption of local and imported food products in Egypt, driven by a rising appetite for ready-to-eat and packaged foods.
- Moreover, a growing segment of Egypt's workforce is turning to instant noodles and frozen ready-to-eat meals as convenient dinner options. These products, often packaged in sealed pouches, are gaining popularity, further fueling the market's expansion.
- Key players in Egypt, such as Amcor Group GmbH and Huhtamaki Oyj, are at the forefront, crafting innovative packaging solutions for various products, from snacks and cereals to confectionery and dairy items. These solutions enhance product shelf life and adhere to stringent quality standards.
- Furthermore, Egypt's surging production and export of fresh fruits like oranges, strawberries, and pomegranates, alongside vegetables such as onions and tomatoes, are bolstering the nation's packaging sector. In 2023, Egypt's food exports, as reported by the Food Export Council (FEC), reached a value of USD 4.3 billion, marking a notable 15% increase from the previous year.
