Market Trends of Egypt Major Home Appliances Industry
Rising Demand for Smart Home Appliances in Egypt
The Egyptian major home appliances market is witnessing rapid growth. Driven by urbanization and a surge in disposable incomes, smart technologies are gaining traction in the country. With the rising popularity of energy-efficient homes, the demand for smart home appliances is on the rise. The demand for Wi-Fi and Bluetooth-enabled appliances is surging, from smart fridges to air purifiers and cookers.
As Egypt's residential housing market expands, so does the demand for larger home appliances. Moreover, the increase in home renovation activities further fuels the demand for these appliances.
Moreover, consumers are increasingly drawn to Internet-connected home appliances due to the increasing prevalence of the Internet of Things (IoT). The enhanced connectivity of smart kitchen appliances allows users to control and monitor them remotely. Notably, smart kitchen appliances are gaining popularity for their energy efficiency. However, these appliances' growing data exchange capabilities have raised concerns over privacy and security.
The Refrigerators and Freezers Segment has the Largest Market Share and Will Continue to Dominate the Market
The refrigerators and freezers segment is a revenue leader among major appliances. Giants like Samsung and LG have ventured into the smart connected refrigerators market, offering innovative features like touchscreens and customizable cooling. Traditionally, refrigerators have been pivotal in preserving food at varying temperatures. The introduction of smart refrigerators is poised to propel this market further. Refrigerators are a common household appliance, often one of the first purchases when reaching a certain income level.
Refrigerators are witnessing a surge in daily kitchen usage, particularly for their ability to provide precise freezing options. These appliances find their niche in establishments like ice cream parlors and bars, where they predominantly store cold drinks and ice cream. Also, the global increase in frozen and processed foods consumption is set to amplify the demand for frozen products.
