Egypt Major Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 4.48 Billion |
| Market Size (2029) | USD 6.83 Billion |
| CAGR (2024 - 2029) | 8.82 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Egypt Major Home Appliances Market Analysis
The Egypt Major Home Appliances Market size is estimated at USD 4.48 billion in 2024, and is expected to reach USD 6.83 billion by 2029, growing at a CAGR of 8.82% during the forecast period (2024-2029).
The Egyptian major household appliance market is experiencing rapid growth, influenced by changing consumer lifestyles and economic pressures. Technologically advanced appliances are gaining popularity, particularly with the integration of digital technologies. These innovations have led to the development of energy-efficient appliances that offer improved performance while reducing energy costs. Key factors driving the growth of household appliances include increased disposable income, improved living standards, and a growing demand for convenience. The market for advanced appliances is expanding, supported by increased consumer spending on home improvement. The availability of various brands and products across supermarkets and other retail channels further contributes to market growth.
The demand for smart, intelligent, and premium large household appliances is increasing, primarily due to rising consumer disposable incomes. This trend extends beyond Egypt, with regions worldwide experiencing growth in household expenditures corresponding to increased disposable incomes. Consequently, the major household appliance market is expected to grow significantly in the coming years. The Egyptian major household appliance market has maintained steady growth, supported by population increase, rising disposable incomes, and ongoing urbanization.
Egypt Major Home Appliances Market Trends
Rising Demand for Smart Home Appliances in Egypt
The Egyptian major home appliances market is witnessing rapid growth. Driven by urbanization and a surge in disposable incomes, smart technologies are gaining traction in the country. With the rising popularity of energy-efficient homes, the demand for smart home appliances is on the rise. The demand for Wi-Fi and Bluetooth-enabled appliances is surging, from smart fridges to air purifiers and cookers.
As Egypt's residential housing market expands, so does the demand for larger home appliances. Moreover, the increase in home renovation activities further fuels the demand for these appliances.
Moreover, consumers are increasingly drawn to Internet-connected home appliances due to the increasing prevalence of the Internet of Things (IoT). The enhanced connectivity of smart kitchen appliances allows users to control and monitor them remotely. Notably, smart kitchen appliances are gaining popularity for their energy efficiency. However, these appliances' growing data exchange capabilities have raised concerns over privacy and security.
The Refrigerators and Freezers Segment has the Largest Market Share and Will Continue to Dominate the Market
The refrigerators and freezers segment is a revenue leader among major appliances. Giants like Samsung and LG have ventured into the smart connected refrigerators market, offering innovative features like touchscreens and customizable cooling. Traditionally, refrigerators have been pivotal in preserving food at varying temperatures. The introduction of smart refrigerators is poised to propel this market further. Refrigerators are a common household appliance, often one of the first purchases when reaching a certain income level.
Refrigerators are witnessing a surge in daily kitchen usage, particularly for their ability to provide precise freezing options. These appliances find their niche in establishments like ice cream parlors and bars, where they predominantly store cold drinks and ice cream. Also, the global increase in frozen and processed foods consumption is set to amplify the demand for frozen products.
Egypt Major Home Appliances Industry Overview
The Egyptian major home appliances market exhibits high fragmentation, presenting a favorable landscape for new entrants. The key to success lies in offering high-quality appliances and advanced features like multi-functionality and connectivity. Understanding the key purchase criteria and price sensitivity drivers is crucial for companies to chart their growth strategies. Additionally, the market holds significant potential for online distributors. Major players are Bahgat Group, Bosch, Kitchen Line, Samsung, and LG Electronics.
Egypt Major Home Appliances Market Leaders
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Bahgat Group
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Bosch
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Kitchen Line
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Samsung
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LG Electronics
*Disclaimer: Major Players sorted in no particular order
Egypt Major Home Appliances Market News
- September 2023: Bosch Egypt expanded its operations by constructing a home appliances factory on the 10th of Ramadan City. This development is expected to strengthen Bosch's market position in the country.
- November 2023: HARMAN, a wholly-owned subsidiary of Samsung Electronics specializing in connected technologies for automotive, consumer, and enterprise markets, announced the acquisition of Roon, a music management, discovery, and streaming platform.
Egypt Major Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Home Improvement Projects are Driving the Growth of the Market
4.2.2 A Positive Trend in Real Estate Industry also Helps in Boosting the Growth
4.3 Market Restraints
4.3.1 Changing Consumer Preferences and Lifestyle Trends Influencing Demand for Certain Appliances
4.3.2 Fluctuating Economic Conditions Such As Inflation Rates, Raw Materials which Impacts Consumer Purchasing Power
4.4 Market Opportunities
4.4.1 The Growing Penetration of Internet and the Rise of E-Commerce
4.4.2 Smart Home Integration is an Opportunity for the Market
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Key Trends and Technological Innovation in the Market
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Refrigerators and Freezers
5.1.2 Washing Machines
5.1.3 Air Conditioners
5.1.4 Microwave Ovens
5.1.5 Cooking Appliances (Ranges/Hobs)
5.1.6 Dishwashers
5.1.7 Other Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Bosch
6.2.2 LG Electronics
6.2.3 Samsung
6.2.4 Bahgat Group
6.2.5 Kitchen Line
6.2.6 Carrier Corportation
6.2.7 Electrolux
6.2.8 Toshiba
6.2.9 Kiriazi
6.2.10 Ariston*
- *List Not Exhaustive
7. FUTURE OF THE MARKET
8. DISCLAIMER AND ABOUT US
Egypt Major Home Appliances Industry Segmentation
Major domestic appliance (MDA), commonly called in the industry, is made up of household appliances that are large or large-sized. A large appliance is a home or commercial air conditioning system, clothes dryers, clothes washers, dishwashers, freezers, microwave ovens, ovens, refrigerators, furnaces, boilers, humidifiers, water heaters, or stoves.
The Egyptian major home appliances market is segmented by product and distribution channel. By product, the market is segmented into refrigerators and freezers, washing machines, air conditioners, microwave ovens, cooking appliances (ranges/hobs), dishwashers, and other products. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. The report offers market size and forecasts for the Egyptian major home appliances market in value (USD) for all the above segments.
| By Product | |
| Refrigerators and Freezers | |
| Washing Machines | |
| Air Conditioners | |
| Microwave Ovens | |
| Cooking Appliances (Ranges/Hobs) | |
| Dishwashers | |
| Other Products |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
Egypt Major Home Appliances Market Research Faqs
How big is the Egypt Major Home Appliances Market?
The Egypt Major Home Appliances Market size is expected to reach USD 4.48 billion in 2024 and grow at a CAGR of 8.82% to reach USD 6.83 billion by 2029.
What is the current Egypt Major Home Appliances Market size?
In 2024, the Egypt Major Home Appliances Market size is expected to reach USD 4.48 billion.
Who are the key players in Egypt Major Home Appliances Market?
Bahgat Group, Bosch, Kitchen Line, Samsung and LG Electronics are the major companies operating in the Egypt Major Home Appliances Market.
What years does this Egypt Major Home Appliances Market cover, and what was the market size in 2023?
In 2023, the Egypt Major Home Appliances Market size was estimated at USD 4.08 billion. The report covers the Egypt Major Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Egypt Major Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Egypt Major Home Appliances Industry Report
Statistics for the 2023 Major Home Appliances in Egypt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Major Home Appliances in Egypt analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
