Market Trends of Egypt Home Appliances Industry
Rising Sales of Major Appliances is Driving the Market
Sales of major appliances in Egypt have observed a continuous increase over the years with a continuous increase in its market revenue. Cookers, Ovens, and refrigerators are among the segments of home appliances with the largest revenue share in sales of Egypt's major household appliances. Bosch, Samsung, and Frigidaire are among the key players manufacturing and selling major household appliances in Egypt. Among the sales channels online revenue share of major home appliances in the country is observing a continuous increase, existing at more than 5.5% of sales among the major household appliances in Egypt. These trends are leading to Egypt emerging as a major opportunity for businesses manufacturing major home appliances and reaping the existing market benefits.
Rising Online Sales of Home Appliances
The social and economic response to the COVID-19 pandemic accelerated digital transformation globally. Egypt was not an exception. Rapidly increasing internet penetration rates have pushed the e-commerce market to expand in Egypt. A large number of e-commerce platforms have also gained the attention of the Egyptians and persuaded them to shift towards e-commerce and other digital platforms. As the online sales of major and small appliances in Egypt are observing a continuous rise, it is leading to an increasing number of manufacturers offering their products through e-commerce and direct website channels. The number of users of E-commerce in Egypt has observed a continuous increase over the years creating a positive externality for the sales of home appliances in the country and diversification of revenue generation for the manufacturers of home appliances.
