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Egypt Home Appliances Market Size (2024 - 2029)

The market size of home appliances in Egypt is experiencing significant growth, driven by an increase in revenue and demand for major appliances, which hold a substantial share of the market. The expansion is further fueled by the rising demand for compact and energy-efficient appliances, supported by construction activities and the trend towards inbuilt appliances. Technological advancements and higher income levels are boosting the ownership of smart home devices, prompting manufacturers to invest in new product launches. The post-pandemic recovery has also led to increased household disposable income, positively impacting home appliance sales. Additionally, major cities are witnessing a growing market due to higher disposable income and expenditure, with online sales channels gaining traction.

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Market Size of Egypt Home Appliances Industry

Egypt Home Appliances Market Overview
Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 6.42 Billion
Market Size (2029) USD 10.61 Billion
CAGR (2024 - 2029) 8.97 %
Market Concentration Medium

Major Players

Egypt Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

Egypt Home Appliances Market Analysis

The Egypt Home Appliances Market size is estimated at USD 6.42 billion in 2024, and is expected to reach USD 10.61 billion by 2029, growing at a CAGR of 8.97% during the forecast period (2024-2029).

Egypt's home appliances have observed a continuous increase in revenue over the years. Major appliances have a significant revenue share of more than 60%, leading to an increasing number of manufacturers expanding their major home appliance sales in the market. Demand for compact and energy-efficient appliances in Egypt is observing a continuous increase, with rising construction activities contributing to the market for inbuilt appliances.

With rising levels of income and technological innovations, smart home device ownership in Egypt is observing a continuous increase, leading to home appliance manufacturers investing more in launching new smart home appliance products. Bosch, Vitamix, Samsung, and Frigidaire are among some of the major firms existing in Egypt's home appliance market. During the recovery from the pandemic, household disposable income in Egypt had observed a continuous increase, creating a positive externality for home appliance sales with their rising demand in the market.

Al Qahirah, Al Iskandariyah, Al Jizah, and Subra Al Khayman, over the period, had emerged as the largest Egyptian cities with a continuously expanding market for home appliances because of rising disposable income and expenditure of people. Post-COVID-19 online sales of home appliances in Egypt as well has observed an increase an increase through sales channels of E-commerce and direct websites of manufacturers.

Egypt Home Appliances Industry Segmentation

Home appliances are devices used by households for day-to-day activities of cooking, cleaning, and performing other household activities. Technology and product innovations are leading to the designing of household appliances that are capable of performing tasks more efficiently.

Egypt's home appliances market is segmented by product and by distribution channel. By product, the market is segmented into major appliances of freezers, dishwashing machines, washing machines, ovens, air conditioners, and other major appliances and small appliances of coffee/tea makers, food processors, grills and roasters, vacuum cleaners, and other small appliances. By distribution channel, the market is segmented into multi-branded stores, exclusive brand outlets, online, and other distribution channels. 

The report also covers the market sizes and forecasts for the Egyptian home appliance market in value (USD) for all the above segments.

By Product
By Major Appliances
Refrigerators and Freezers
Dishwashing Machines
Washing Machines
Ovens
Air Conditioners
Other Major Appliances
By Small Appliances
Coffee /Tea Makers
Food Processors
Grills & Roasters
Vaccum Cleaners
Others Small Home Appliances
By Distribution Channel
Multi-Branded Stores
Exclusive Brand Outlets
Online
Other Distribution Channels
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Egypt Home Appliances Market Size Summary

The home appliances market in Egypt is experiencing robust growth, driven by increasing consumer demand for both major and compact appliances. The market is characterized by a significant revenue share from major appliances, which has prompted numerous manufacturers to expand their presence in this segment. The rise in construction activities has further fueled the demand for inbuilt appliances, while the growing levels of income and technological advancements have led to a surge in smart home device ownership. This trend has encouraged manufacturers to invest in the development and launch of new smart home products. Key players such as Bosch, Vitamix, Samsung, and Frigidaire are actively participating in this expanding market, capitalizing on the increasing household disposable income and the positive economic recovery post-pandemic.

The shift towards digital platforms has significantly impacted the sales channels for home appliances in Egypt, with e-commerce and direct manufacturer websites witnessing a continuous rise in revenue share. This digital transformation, accelerated by the COVID-19 pandemic, has led to a broader adoption of online shopping among Egyptian consumers, creating new opportunities for manufacturers to diversify their revenue streams. The market is partially fragmented, with numerous players like LG Electronics, Bosch, Samsung, Bahgat Group, and Carrier Corporation contributing to the competitive landscape. Recent investments, such as Midea Group's establishment of a new industrial complex in Sadat City, highlight the growing interest and potential in the Egyptian market, further enhancing its appeal to both local and international businesses.

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Egypt Home Appliances Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Consumers Being Driven by the Brands

      2. 1.2.2 Rising Disposable Income and Rapid Urbanization

    3. 1.3 Market Restraints

      1. 1.3.1 High Level of Competition Existing Among Players

      2. 1.3.2 Price Volatility in the Market Affecting the Business

    4. 1.4 Market Opportunities

      1. 1.4.1 Technological Innovation Opening Avenues for Smart Products

      2. 1.4.2 Rising Demand for Low Electricity Consuming Products

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Insights on Technological Innovations in the Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 By Major Appliances

        1. 2.1.1.1 Refrigerators and Freezers

        2. 2.1.1.2 Dishwashing Machines

        3. 2.1.1.3 Washing Machines

        4. 2.1.1.4 Ovens

        5. 2.1.1.5 Air Conditioners

        6. 2.1.1.6 Other Major Appliances

      2. 2.1.2 By Small Appliances

        1. 2.1.2.1 Coffee /Tea Makers

        2. 2.1.2.2 Food Processors

        3. 2.1.2.3 Grills & Roasters

        4. 2.1.2.4 Vaccum Cleaners

        5. 2.1.2.5 Others Small Home Appliances

    2. 2.2 By Distribution Channel

      1. 2.2.1 Multi-Branded Stores

      2. 2.2.2 Exclusive Brand Outlets

      3. 2.2.3 Online

      4. 2.2.4 Other Distribution Channels

Egypt Home Appliances Market Size FAQs

The Egypt Home Appliances Market size is expected to reach USD 6.42 billion in 2024 and grow at a CAGR of 8.97% to reach USD 10.61 billion by 2029.

In 2024, the Egypt Home Appliances Market size is expected to reach USD 6.42 billion.

Egypt Home Appliances Market Report Snapshots

Home Appliances Market in Egypt Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)