Egypt Home Appliances Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 6.42 Billion |
| Market Size (2029) | USD 10.61 Billion |
| CAGR (2024 - 2029) | 8.97 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Egypt Home Appliances Market Analysis
The Egypt Home Appliances Market size is estimated at USD 6.42 billion in 2024, and is expected to reach USD 10.61 billion by 2029, growing at a CAGR of 8.97% during the forecast period (2024-2029).
Egypt's home appliances have observed a continuous increase in revenue over the years. Major appliances have a significant revenue share of more than 60%, leading to an increasing number of manufacturers expanding their major home appliance sales in the market. Demand for compact and energy-efficient appliances in Egypt is observing a continuous increase, with rising construction activities contributing to the market for inbuilt appliances.
With rising levels of income and technological innovations, smart home device ownership in Egypt is observing a continuous increase, leading to home appliance manufacturers investing more in launching new smart home appliance products. Bosch, Vitamix, Samsung, and Frigidaire are among some of the major firms existing in Egypt's home appliance market. During the recovery from the pandemic, household disposable income in Egypt had observed a continuous increase, creating a positive externality for home appliance sales with their rising demand in the market.
Al Qahirah, Al Iskandariyah, Al Jizah, and Subra Al Khayman, over the period, had emerged as the largest Egyptian cities with a continuously expanding market for home appliances because of rising disposable income and expenditure of people. Post-COVID-19 online sales of home appliances in Egypt as well has observed an increase an increase through sales channels of E-commerce and direct websites of manufacturers.
Egypt Home Appliances Market Trends
Rising Sales of Major Appliances is Driving the Market
Sales of major appliances in Egypt have observed a continuous increase over the years with a continuous increase in its market revenue. Cookers, Ovens, and refrigerators are among the segments of home appliances with the largest revenue share in sales of Egypt's major household appliances. Bosch, Samsung, and Frigidaire are among the key players manufacturing and selling major household appliances in Egypt. Among the sales channels online revenue share of major home appliances in the country is observing a continuous increase, existing at more than 5.5% of sales among the major household appliances in Egypt. These trends are leading to Egypt emerging as a major opportunity for businesses manufacturing major home appliances and reaping the existing market benefits.
Rising Online Sales of Home Appliances
The social and economic response to the COVID-19 pandemic accelerated digital transformation globally. Egypt was not an exception. Rapidly increasing internet penetration rates have pushed the e-commerce market to expand in Egypt. A large number of e-commerce platforms have also gained the attention of the Egyptians and persuaded them to shift towards e-commerce and other digital platforms. As the online sales of major and small appliances in Egypt are observing a continuous rise, it is leading to an increasing number of manufacturers offering their products through e-commerce and direct website channels. The number of users of E-commerce in Egypt has observed a continuous increase over the years creating a positive externality for the sales of home appliances in the country and diversification of revenue generation for the manufacturers of home appliances.
Egypt Home Appliances Industry Overview
Egypt's home appliance market is partially fragmented, with a continuous increase in the number of players entering the market. Technological and product innovations in the market are leading to home appliance products being more efficient and advanced. Some of the players existing in Egypt's home appliance market are LG Electronics, Bosch, Samsung, Bahgat Group and Carrier Corporation.
Egypt Home Appliances Market Leaders
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LG Electronics
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Bosch
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Samsung
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Bahgat Group
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Carrier Corporation
*Disclaimer: Major Players sorted in no particular order
Egypt Home Appliances Market News
- November 2023: Midea Group announced the launch of its third industrial complex in Egypt in the industrial zone in Sadat City, with investments of USD 105 million, bringing the volume of Midea Group's investments in the Egyptian market to USD 247 million and opening the door to approximately 3,900 new job opportunities and exports to all parts of the world.
- July 2022: LG Egypt launched its DUAL Inverter Compressor Heat Pump Dryer. The product features with Allergy Care Cycle, which takes care of allergens and removes them from Pillowcases and bed sheets while maintaining the internal temperature. In addition, the dryer is capable of automatically cleaning the condenser after each drying cycle, which gives it a long life and performance.
Egypt Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Consumers Being Driven by the Brands
4.2.2 Rising Disposable Income and Rapid Urbanization
4.3 Market Restraints
4.3.1 High Level of Competition Existing Among Players
4.3.2 Price Volatility in the Market Affecting the Business
4.4 Market Opportunities
4.4.1 Technological Innovation Opening Avenues for Smart Products
4.4.2 Rising Demand for Low Electricity Consuming Products
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Technological Innovations in the Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 By Major Appliances
5.1.1.1 Refrigerators and Freezers
5.1.1.2 Dishwashing Machines
5.1.1.3 Washing Machines
5.1.1.4 Ovens
5.1.1.5 Air Conditioners
5.1.1.6 Other Major Appliances
5.1.2 By Small Appliances
5.1.2.1 Coffee /Tea Makers
5.1.2.2 Food Processors
5.1.2.3 Grills & Roasters
5.1.2.4 Vaccum Cleaners
5.1.2.5 Others Small Home Appliances
5.2 By Distribution Channel
5.2.1 Multi-Branded Stores
5.2.2 Exclusive Brand Outlets
5.2.3 Online
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Bosch
6.2.2 LG Electronics
6.2.3 Samsung
6.2.4 Bahgat Group
6.2.5 Carrier Corportation
6.2.6 Electrolux
6.2.7 Philips
6.2.8 Toshiba
6.2.9 Kiriazi
6.2.10 Ariston*
- *List Not Exhaustive
7. MARKET FUTURE TREND
8. DISCLAIMER AND ABOUT US
Egypt Home Appliances Industry Segmentation
Home appliances are devices used by households for day-to-day activities of cooking, cleaning, and performing other household activities. Technology and product innovations are leading to the designing of household appliances that are capable of performing tasks more efficiently.
Egypt's home appliances market is segmented by product and by distribution channel. By product, the market is segmented into major appliances of freezers, dishwashing machines, washing machines, ovens, air conditioners, and other major appliances and small appliances of coffee/tea makers, food processors, grills and roasters, vacuum cleaners, and other small appliances. By distribution channel, the market is segmented into multi-branded stores, exclusive brand outlets, online, and other distribution channels.
The report also covers the market sizes and forecasts for the Egyptian home appliance market in value (USD) for all the above segments.
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| Other Distribution Channels |
Egypt Home Appliances Market Research FAQs
How big is the Egypt Home Appliances Market?
The Egypt Home Appliances Market size is expected to reach USD 6.42 billion in 2024 and grow at a CAGR of 8.97% to reach USD 10.61 billion by 2029.
What is the current Egypt Home Appliances Market size?
In 2024, the Egypt Home Appliances Market size is expected to reach USD 6.42 billion.
Who are the key players in Egypt Home Appliances Market?
LG Electronics, Bosch, Samsung, Bahgat Group and Carrier Corporation are the major companies operating in the Egypt Home Appliances Market.
What years does this Egypt Home Appliances Market cover, and what was the market size in 2023?
In 2023, the Egypt Home Appliances Market size was estimated at USD 5.84 billion. The report covers the Egypt Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Egypt Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Egypt Home Appliances Industry Report
Statistics for the 2024 Home Appliances in Egypt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Home Appliances in Egypt analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
