Egypt E-commerce Market Size (2024 - 2029)

Egypt E-commerce Market Analysis

The Egypt E-commerce Market size is estimated at USD 9.05 billion in 2024, and is expected to reach USD 18.04 billion by 2029, growing at a CAGR of 14.80% during the forecast period (2024-2029).

The Egyptian e-commerce market is primarily driven by rising internet penetration, improved infrastructure, and an increased number of online shoppers in the country.

With a sizable population and rapidly rising internet penetration rates, Egypt's e-commerce industry is on a robust growth trajectory, poised to claim the title of Africa's largest. Given the country's unique position bridging the Arab world and Africa, it is no surprise that both pan-Arabian and pan-African e-commerce platforms enjoy significant popularity in the country.

Most businesses began operating remotely during COVID-19, as the pandemic struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel the country to become a regional leader in the telecommunications and IT industries.

Also, the Egyptian government is working on empowering the e-commerce industry in partnership with the United Nations Conference on Trade and Development (UNCTAD). The strategy focuses on ICT and telecom services, e-procurement, and electronic payments. In addition to this, the ICT strategy was launched by the Ministry of Communication and Information Technology as a part of Egypt's Vision 2030 Sustainable Development Strategy (SDS), which focuses on the development of the industry through initiatives that encourage e-commerce, digital manufacturing, e-government, and others. These strategies by the government and other organizations may significantly impact the growth of the e-commerce market in Egypt.

However, the increasing number of cybercrime incidents and fraudulent transactions on e-commerce platforms are challenges to the market. A potential contributing factor to the country's e-commerce scams is the lack of customer knowledge. Many shoppers in Egypt could be just getting started with online buying and may not be aware of the dangers of e-commerce fraud, leaving them more susceptible to scam creators.

The COVID-19 pandemic significantly increased online product sales due to governmental restrictions, lockdowns, and safety purposes. It became the new normal as companies and customers went digital by offering products and services through e-commerce channels during the pandemic in Egypt.

Egypt E-commerce Industry Segmentation

E-commerce, commonly known as electronic commerce, involves any online transaction, including the purchase and sale of products and services. Among other advantages, e-commerce provides convenience, borderless transactions, and scalability.

Egypt's e-commerce market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home) and B2B e-commerce.

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.