Market Trends of Edible Films and Coating Industry
This section covers the major market trends shaping the Edible Films & Coating Market according to our research experts:
Increasing Demand for Edible Packaging from Natural Resources
- Traditional food packaging materials have many shortcomings like environmental effects, pollution, manufacturing requirements, and wastage. The need for alternative packaging materials and packaging formats has increased at a significant level.
- Issues about sustainability, ethics, food safety, food quality, and product costs are all becoming increasingly important factors for modern-day consumers at the time of purchasing food products, and food packaging legislative regulations enforce a number of these issues. All these factors have largely contributed to the rising demand for edible films and coatings in the food packaging industry. These edible films are extracted from natural and organic products.
- For instance, wheat gluten, whey protein, corn zein, waxes, cellulose derivatives, and pectins are some edible films manufactured using fruits, nuts, grains, and vegetables. Additionally, manufacturers are innovating in the edible packaging space by using various protein forms.
- For instance, in June 2022, a scientist named Benedetto Marelli launched a biotech startup called Mori to use silk proteins. These proteins are used to coat garden vegetables, tenderized steaks, fresh poultry, and other perishable and packaged foods.
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Asia-Pacific Continues to Dominate the Global Market
- China and Japan are the major consumers of the region's edible films and coatings market. In China, xanthan gum is one of the most commonly used edible coatings in food products, giving rise to the high demand for polysaccharide-based films and coatings.
- However, research to discover other sources of edible coatings is being conducted in the region, which is expected to extend the shelf life and prolong the freshness of products. Moreover, the rising awareness in countries like India is projected to lead to a very promising market scenario in the forecast period.
- In April 2021, BASF launched Joncryl HPB (High-Performance Barrier) in Hong Kong. According to the firm, this specific product is a water-based liquid barrier coating that plays an important role in the latest packaging trends and the conservation of natural resources. The strategy behind this new launch was to expand the company's business.
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