E-Reader Market Size & Share Analysis Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The E-Reader Market is Segmented by Screen Size (below 6 Inch, 6-8 Inch, and More Than 8 Inch), by Geography (North America (United States and Canada), Europe (United Kingdom, Germany, France, and Other Countries), Asia Pacific (China, Japan, India, South Korea, and Other Countries), Latin America, Middle East, and Africa). The Market Sizes and Forecasts are Provided in Terms of Value USD for all the Above Segments.

E-Reader Market Size & Share Analysis Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

E-Reader Market Size

E-Reader Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 8.31 Billion
Market Size (2030) USD 11.29 Billion
CAGR (2025 - 2030) 6.31 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

E-Reader Market Major Players

*Disclaimer: Major Players sorted in no particular order

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E-Reader Market Analysis

The E-Reader Market size is estimated at USD 8.31 billion in 2025, and is expected to reach USD 11.29 billion by 2030, at a CAGR of 6.31% during the forecast period (2025-2030).

The market's growth depends on various factors, including the growing use of E-books, E-readers' more extended battery life, and E-readers' glare/light pollution-free nature. An E-book reader or E-book device is predominantly used to read electronic copies of the book. The device can display text on the screen and optimize font size, brightness, and text level according to the reader's preferences.

  • E-readers are becoming more advanced in terms of their screen technology. Today's high-resolution displays deliver improved contrast, better color accuracy, and reduced glare. This makes e-readers more similar to print books, providing users with a more comfortable reading experience. Some e-readers also feature adjustable color temperature, allowing readers to customize the display to their preferences. 
  • Many e-reading platforms now offer features enabling readers to connect with others who share their interests, such as online book clubs and discussion forums. Some platforms also allow readers to share notes and annotations with others, creating a more interactive reading experience. This trend will likely continue, with social reading becoming increasingly important in the e-reading landscape.
  • EU Economic and Financial Affairs Council members, including Norway, have announced a cut VAT applicable on electronic publications. Recently, Germany committed to enacting laws to cut the VAT rate for e-books, online journals, and newspapers from 19% to 7%. The move comes after the EU Council agreed to allow countries to align their reduced/nil-rated physical books with their electronic counterparts. The cut has already been applied in several EU countries. Electronic Publication (EPUB) is the most widely adopted e-book file format developed by the International Digital Publishing Forum (part of the World Wide Web Consortium). Another major e-book format is the PDF, developed by Adobe. PDF format is widely used around the web because of its ease of use.
  • E-reader devices have evolved into individual points of sale, allowing users to browse an unlimited selection of books and content, ranging from new releases to backlist titles to long-out-of-print titles. Digital is expanding the reading and learning experience, offering publishers new ground for talent scouting and providing authors and illustrators with new avenues for expression. 
  • For instance, Hachette Livre has been at the forefront of the book industry's response to technical developments and innovations. It has adapted to new kinds of reading and developing consumer behavior. On the other hand, Hachette Livre is keen to guarantee that each book's genuine value is recognized as the custodian of its authors' financial interests.
  • On the contrary, the increase in the usage of audiobooks may hamper the studied market. An audiobook records a reading text orally, either word for word or shortened. It is a helpful alternative to regular books and a vital source of information for the visually impaired. Most digital devices can play audio formats like MP3 files, and companies such as Google Books and Amazon provide access to extensive libraries of books. 
  • Further, The Audiobook Creation Exchange (ACX) allows making and distributing digital audiobooks simple. ACX's marketplace of professional audiobook creates a digital audiobook edition of the book and earn up to 40% royalties. ACX connects with hundreds of audiobook producers, actors, and studios who may be hired for a fee or a royalty-sharing partnership at no cost.

E-Reader Industry Overview

The E-Reader market is moderately consolidated with the presence of several players like Amazon.com Inc., Barnes & Noble Inc., Rakuten Kobo Inc., Hanvon Technology Co. Ltd., Onyx International Inc., etc. The companies continuously invest in strategic partnerships and product developments to gain substantial market share. Some of the recent developments in the market are:

  • In May 2023, E Ink, the provider of ePaper technology, announced the enhancement of its collaboration with MediaTek to enter the global eReader market through system chip development. By integrating E Ink's ePaper and system technology with MediaTek's advanced chip solutions, the two companies are poised to offer new enterprise prospects for Taiwanese manufacturers in the global eReader market.
  • In April 2023, The digital reading retailer and publisher Rakuten Kobo announced the US and UK launches of Kobo Plus, the all-you-can-enjoy subscription offering book lovers unlimited access to over 1.3 million e-books and over 100,000 audiobooks for a low monthly fee. The Kobo Plus subscription is an ideal way to come up with a bucket list of literary classics, an entire author's catalog, or to dive into a new field of interest. With endless reading for one low monthly payment, the subscription allows readers to sample a few pages from an author or genre they have never read and move on to another book guilt-free if it's not to their taste.

E-Reader Market Leaders

  1. Amazon.com Inc.

  2. Barnes & Noble Inc.

  3. Rakuten Kobo Inc

  4. Hanvon Technology Co. Ltd.

  5. Onyx International Inc.

  6. *Disclaimer: Major Players sorted in no particular order
 E-Reader Market Concentration
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E-Reader Market News

  • June 2023: Onyx manufactures some of the best E-Readers on the market, and they are adding to their catalog of devices. The BOOX Page is a thin E-Reader with a 7-inch 1264 x 1680 E-Paper touchscreen display. The screen comes at 300 PPI and uses E Ink's Carta 1200 panel. While this display is not noteworthy for a modern E-Reader, the BOOX Page has some relatively powerful hardware in its case. The BOOX Page is powered by an octa-core CPU from Qualcomm clocked at 2.0 GHz.
  • September 2022: Amazon has unveiled its new 11th-generation Kindle e-reader in India. The new Kindle reader has a 6-inch LCD, a better viewing experience with a pixel density of 300 ppi. Moreover, the new e-reader will have 16 GB of storage space against the previous 10th generation, which offers 8 GB of storage space. The main specialty of the new upgrade is that it is compatible with USB-C charging. The upgraded e-reader will come with an all-new high-resolution display including a 6-inch, glare-free screen, 300 ppi high-resolution display, and adjustable front light.

E-Reader Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Emerging trends in the eLearning market
    • 5.1.2 The proliferation of low-cost e-reader devices
  • 5.2 Market Restrains
    • 5.2.1 Vendor-developer partnerships and need for the developed infrastructure may pose challenges to the industry.

6. MARKET SEGMENTATION

  • 6.1 By Screen Size
    • 6.1.1 Below 6 Inch
    • 6.1.2 6-8 Inch
    • 6.1.3 More than 8 Inch
  • 6.2 By Geography***
    • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
    • 6.2.2 Europe
    • 6.2.2.1 United Kingdom
    • 6.2.2.2 Germany
    • 6.2.2.3 France
    • 6.2.3 Asia
    • 6.2.3.1 China
    • 6.2.3.2 Japan
    • 6.2.3.3 India
    • 6.2.3.4 South Korea
    • 6.2.3.5 Australia and New Zealand
    • 6.2.4 Middle East and Africa
    • 6.2.5 Latin America

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 Barnes & Noble Inc.
    • 7.1.3 Rakuten Kobo Inc
    • 7.1.4 Hanvon Technology Co. Ltd.
    • 7.1.5 Onyx International Inc.
    • 7.1.6 Bookeen
    • 7.1.7 PocketBook International SA
    • 7.1.8 Sony Corportation
    • 7.1.9 Apple Inc
    • 7.1.10 ECTACO Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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E-Reader Industry Segmentation

E-readers, often called E-books, are electronic devices that read e-books and periodicals. An E-Reader is a digital book containing text, graphs, images, and tabular content. It is extensively used to read e-journals, e-letters, e-magazines, and other electronic publications. E-readers are designed to simulate the experience of reading on printed paper.

The global e-reader market is segmented by screen size (below 6 inch, 6-8 inch, and more than 8 inch), by geography (North America (United States and Canada), Europe (United Kingdom, Germany, France, and Other Countries), Asia Pacific (China, Japan, India, South Korea, and Other Countries), Latin America, Middle East, and Africa).

The market sizes and forecasts are provided in terms of value USD for all the above segments.

By Screen Size Below 6 Inch
6-8 Inch
More than 8 Inch
By Geography*** North America United States
Canada
Europe United Kingdom
Germany
France
Asia China
Japan
India
South Korea
Australia and New Zealand
Middle East and Africa
Latin America
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E-Reader Market Research Faqs

How big is the E-Reader Market?

The E-Reader Market size is expected to reach USD 8.31 billion in 2025 and grow at a CAGR of 6.31% to reach USD 11.29 billion by 2030.

What is the current E-Reader Market size?

In 2025, the E-Reader Market size is expected to reach USD 8.31 billion.

Who are the key players in E-Reader Market?

Amazon.com Inc., Barnes & Noble Inc., Rakuten Kobo Inc, Hanvon Technology Co. Ltd. and Onyx International Inc. are the major companies operating in the E-Reader Market.

Which is the fastest growing region in E-Reader Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in E-Reader Market?

In 2025, the North America accounts for the largest market share in E-Reader Market.

What years does this E-Reader Market cover, and what was the market size in 2024?

In 2024, the E-Reader Market size was estimated at USD 7.79 billion. The report covers the E-Reader Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the E-Reader Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

E-Reader Industry Report

Statistics for the 2025 E-Reader market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. E-Reader analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.