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E-Mountain Bike Market Size (2024 - 2029)

The electric mountain bike market is projected to experience significant growth over the forecast period, driven by increasing demand for personal mobility solutions and environmental concerns. Despite the initial setbacks caused by the COVID-19 pandemic, which disrupted manufacturing and mobility, the market is expected to rebound as consumer interest in recreational activities and health awareness rises. The market's expansion is particularly notable among the younger generation, although regulatory challenges related to speed and safety may pose obstacles. Europe is anticipated to lead in adoption rates, reinforcing its prominent position in the global market.

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Market Size of E-Mountain Bike Industry

E-mountain Bike Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 5.77 Billion
Market Size (2029) USD 10.43 Billion
CAGR (2024 - 2029) 12.56 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Medium

Major Players

E-mountain Bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

E-Mountain Bike (EMTB) Market Analysis

The E-Mountain Bike Market size is estimated at USD 5.77 billion in 2024, and is expected to reach USD 10.43 billion by 2029, growing at a CAGR of 12.56% during the forecast period (2024-2029).

  • On a broader scale, COVID-19 had a marginal impact on the e-mountain bike market compared to the adverse effects it vastly had on different markets. With the preference for personal mobility that is to rise and the need to overcome traffic congestion, the demand for personal vehicles will increase. Also, with the growing environmental impact and concerns over rising temperatures due to emissions, e-bikes are a great alternative to conventional bicycles and motorcycles.
  • However, COVID-19 set back the industry with zero mobility of people and halted the manufacturing of new e-bikes. Post COVID-19, with the recreational activities and health awareness among consumers, the market is set to a good rise in terms of economy.
  • Over the longer term, the e-mountain is growing rapidly as the younger generation shows excellent interest in trekking and recreational activities. However, factors like government regulations regarding speed and safety issues associated with these bikes are likely to hinder the market's growth. For instance, The Union Cycliste Internationale (UCI) adopted strict regulations regarding the electric motors on e-mountain bikes, which must not exceed 250 watts. Pedaling assistance is only permitted to a maximum speed of 25 kph.
  • Europe is anticipated to register the highest adoption rate for E-mountain bikes which is leading the global stance from the front.

E-Mountain Bike (EMTB) Industry Segmentation

The e-mountain bike is an electric bicycle that is dedicated to trekking applications. These are made favorable for a wide variety of terrain to keep their performance high.

The e-mountain bike market is segmented by propulsion type, application, and geography. Based on propulsion type, the market is segmented into pedal-assisted and throttle-assisted. Based on application type, the market is segmented into leisure and commuting. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. 

The report offers market size and forecasts for the e-mountain market in value (USD billion) for all the above-mentioned segmentation.

By Propulsion Type
Pedal -assisted
Throttle-Assisted
By Application
Leisure
Commuting
By Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
Italy
Switzerland
Rest of the Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa
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E-Mountain Bike Market Size Summary

The electric mountain bike market is poised for significant growth, driven by increasing consumer interest in personal mobility solutions that address environmental concerns and traffic congestion. The market is expected to expand substantially over the forecast period, with Europe leading the charge due to its favorable government policies and high adoption rates. The shift towards e-mountain bikes is further supported by the younger generation's growing enthusiasm for outdoor activities and trekking. However, regulatory challenges related to speed and safety standards, such as those imposed by the Union Cycliste Internationale, may pose obstacles to market expansion. Despite these challenges, the market is witnessing a surge in demand as e-bikes offer a sustainable alternative to traditional vehicles, aligning with global efforts to reduce carbon emissions and promote eco-friendly transportation.

The market landscape is characterized by the entry of major players and the introduction of innovative products designed to enhance performance and user experience. Companies like Yamaha Motor, Pedego Electric Bikes, and CUBE are expanding their global presence by launching advanced e-mountain bikes with features such as lightweight frames and improved battery life. The increasing fuel costs and the depletion of fossil fuels are further propelling the adoption of e-mountain bikes as a viable daily transportation option. Government incentives and regulations in countries like the United Kingdom and France are also encouraging the transition to electric vehicles, including e-mountain bikes. As a result, the market is expected to continue its upward trajectory, with a focus on sustainability and technological advancements driving future growth.

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E-Mountain Bike Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size in Value USD Billion)

    1. 2.1 By Propulsion Type

      1. 2.1.1 Pedal -assisted

      2. 2.1.2 Throttle-Assisted

      3. 2.1.3

    2. 2.2 By Application

      1. 2.2.1 Leisure

      2. 2.2.2 Commuting

    3. 2.3 By Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Rest of North America

        4. 2.3.1.4

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Italy

        4. 2.3.2.4 Switzerland

        5. 2.3.2.5 Rest of the Europe

        6. 2.3.2.6

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 India

        3. 2.3.3.3 Japan

        4. 2.3.3.4 South Korea

        5. 2.3.3.5 Rest of Asia-Pacific

        6. 2.3.3.6

      4. 2.3.4 Rest of the World

        1. 2.3.4.1 South America

        2. 2.3.4.2 Middle-East and Africa

        3. 2.3.4.3

    4. 2.4

E-Mountain Bike Market Size FAQs

The E-Mountain Bike Market size is expected to reach USD 5.77 billion in 2024 and grow at a CAGR of 12.56% to reach USD 10.43 billion by 2029.

In 2024, the E-Mountain Bike Market size is expected to reach USD 5.77 billion.

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