Oman E-commerce Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.66 Billion |
| Market Size (2029) | USD 1.24 Billion |
| CAGR (2024 - 2029) | 13.54 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Oman E-commerce Market Analysis
The Oman E-commerce Market size is estimated at USD 0.66 billion in 2024, and is expected to reach USD 1.24 billion by 2029, growing at a CAGR of 13.54% during the forecast period (2024-2029).
Oman's population exceeds 4.61 million, with an internet penetration rate of over 80%. The e-commerce sector in Oman has seen significant growth recently, fueled by factors like increasing internet usage, rising smartphone ownership, and a growing young demographic. As online shopping gains popularity for its convenience, businesses are realizing the vast opportunities in e-commerce in Oman.
While e-commerce activity in the private sector is currently limited, the government is actively promoting digital society and e-government services through the Information Technology Authority (ITA). The government's Vision 2040, as outlined in the National Digital Economy Program, focuses on three main pillars: digital government, digitalizing businesses, and digital society. Key executive programs under this initiative include government digital transformation (2021-2025), e-commerce, artificial intelligence, advanced technologies, space, and the digital industry. The government's initiatives to use digitalization are encouraging people, which will help the growth of the market between 2024 and 2029.
Moreover, Omani online shoppers predominantly purchase clothing, airline tickets, beauty products, and hotel services. China remains the top destination for cross-border online shopping, particularly for items like furniture, machinery, and construction materials. There is a growing trend among businesses, especially Omani-owned SMEs and entrepreneurs, to leverage social media to promote and sell their products. The main challenge in the e-commerce market lies in changing consumer mindsets, as many still prefer buying directly from physical stores.
Oman E-commerce Market Trends
Raising Internet Penetration in Oman has a Positive Impact on the Market
- Oman's population exceeds 4.61 million, with an internet penetration rate of over 80%. The country is rapidly approaching full smartphone penetration, boasting high mobile broadband coverage and extensive 4G availability.
- In recent years, significant investments in IT infrastructure have been made at both governmental and private levels. Mobile phone subscriptions in Oman are on the rise, surpassing a penetration rate of 150%. The latest data from the National Centre for Statistics and Information indicates a notable increase in internet subscriptions.
- By the end of 2023, mobile broadband subscriptions had reached 6 million, marking a 5.5% growth from the previous year. Fixed internet subscriptions also saw growth, reaching 563.7 by the end of 2023, a 4.6% increase from the previous year.
- Oman's international internet capacity has expanded, with subscriptions hitting 2.6 million by the end of 2023, a 5.3% increase from 2022. This trend underscores the country's growing reliance on mobile internet services and the sustained demand for fast and reliable connectivity. Key market players are continuously enhancing their offerings to meet the needs of this burgeoning market.
Increased Disposable Income and Urbanization is Expected to Fuel this Market
The growth of e-commerce in Oman is projected to witness a substantial rise in the upcoming years. This surge can be attributed to the rise in disposable incomes and the growing urban population. As joint families become less prevalent and nuclear families gain popularity, Omanis are increasingly adopting online shopping for its convenience and time-saving advantages. With hectic lifestyles and a preference for tailored experiences, consumers are gravitating toward e-commerce platforms to cater to their varied requirements.
Oman E-commerce Industry Overview
The report covers major international players operating in the Oman e-commerce market. In terms of market share, some of the major players currently dominate the market. However, with technological advancements, data analytics, AI, web design, creative programming, digital marketing, cataloging and app development, and product innovations, major companies are gaining a competitive advantage and increasing their market presence by securing new contracts and tapping into new markets. Some of the major players are Amazon, eBay, Aliexpress, Namshi, and Talabat.
Oman E-commerce Market Leaders
-
Amazon
-
ebay
-
Aliexpress
-
Namshi
-
Talabat
*Disclaimer: Major Players sorted in no particular order
Oman E-commerce Market News
- October 2023: Asyad Express partnered with Evri to launch a transformational e-commerce gateway hub in Oman and the Middle East. The partnership was made to attract major UK, European, US, and Chinese players to Oman by facilitating access to Asyad Group's logistics ecosystem.
- February 2023: Ourshopee.com, the online shopping platform in GCC, revamped its operations in Oman. The platform offers a diverse selection of products, from electronics and fashion to home goods and beauty.
Oman E-commerce Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Government Initiatives to Drive the Market
4.3 Market Restraints
4.3.1 Trust and Security Concerns may Hamper the Market Growth
4.4 Market Opportunities
4.4.1 Cross Border E-commerce
4.4.2 E-commerce in the B2B Segment
4.5 Value Chain/Supply Chain Analysis
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Apparel and Footwear
5.1.2 Consumer Appliances and Electronics
5.1.3 Consumer Healthcare
5.1.4 Food and Beverages
5.1.5 Home Care and Home Furnishing
5.1.6 Pet Care
5.1.7 Toys, Games, and Baby Products
5.1.8 Sports and Outdoor and Other Products
5.1.9 Accessories and Eyewear
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Amazon
6.1.2 eBay
6.1.3 Aliexpress
6.1.4 Namshi
6.1.5 Talabat
6.1.6 Shein.com
6.1.7 Jazp.com
6.1.8 Haraj
6.1.9 Mumzworld
6.1.10 Vogacloset.com*
- *List Not Exhaustive
7. FUTURE MARKET TRENDS
8. DISCLAIMER AND ABOUT US
Oman E-commerce Industry Segmentation
E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions. The report elucidates Oman's situation and predicts the growth of its e-commerce industry. The report includes growth, market trends, progress, challenges, opportunities, technologies in use, growth forecast, major companies, upcoming companies, and projects in the e-commerce sector of Oman. In addition, the report also talks about the future forecast for its current economic scenario, the effect of its current policy change on the economy, and the reasons and implications for the growth of this sector. The market is segmented by product type. By product type, the market is segmented as apparel and footwear, consumer appliances and electronics, consumer healthcare, food and beverages, home care and home furnishing, pet care, toys, games, and baby products, sports and outdoor and other products, and accessories and eyewear.
| Product Type | |
| Apparel and Footwear | |
| Consumer Appliances and Electronics | |
| Consumer Healthcare | |
| Food and Beverages | |
| Home Care and Home Furnishing | |
| Pet Care | |
| Toys, Games, and Baby Products | |
| Sports and Outdoor and Other Products | |
| Accessories and Eyewear |
Oman E-commerce Market Research Faqs
How big is the Oman E-commerce Market?
The Oman E-commerce Market size is expected to reach USD 0.66 billion in 2024 and grow at a CAGR of 13.54% to reach USD 1.24 billion by 2029.
What is the current Oman E-commerce Market size?
In 2024, the Oman E-commerce Market size is expected to reach USD 0.66 billion.
Who are the key players in Oman E-commerce Market?
Amazon, ebay, Aliexpress, Namshi and Talabat are the major companies operating in the Oman E-commerce Market.
What years does this Oman E-commerce Market cover, and what was the market size in 2023?
In 2023, the Oman E-commerce Market size was estimated at USD 0.57 billion. The report covers the Oman E-commerce Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Oman E-commerce Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the future outlooks for the Oman E-commerce Market?
The future outlooks for the Oman E-commerce Market are a) Emphasis on customer experience and integration of advanced technologies b) Focus on sustainability and ethical practices
How is the Oman E-commerce Market segmented?
Oman E-commerce Market is segmented by a) Product Type: Apparel and Footwear, Consumer Appliances and Electronics, Consumer Healthcare, Food and Beverages, Home Care and Home Furnishing, Pet Care, Toys, Games, and Baby Products, Sports and Outdoor b) Consumer Type C) Business Model
Oman E-commerce Industry Report
The Oman e-commerce market is witnessing remarkable growth, fueled by enhanced internet penetration, widespread smartphone usage, and evolving consumer preferences. With a substantial population and high internet utilization, Oman is ripe for digital commerce ventures across various sectors, including online and electronic shopping. The market, serving both B2C and B2B sectors, spans electronics, fashion, groceries, and home appliances, attracting Oman e-commerce companies. Despite challenges like restricted payment methods and logistical complexities, governmental initiatives and a younger demographic are driving digital transformation. Opportunities abound in rural market penetration, cross-border e-commerce, and niche markets, amidst a competitive landscape that pushes companies to enhance user experience and adopt localized strategies. Future growth is anticipated in mobile commerce, social commerce, and eco-friendly practices, with a significant shift towards online shopping highlighting e-commerce's critical role in Oman's commercial landscape. This evolving market offers vast opportunities for businesses and consumers, as detailed in Mordor Intelligence™ Industry Reports, which provide an analysis and market forecast outlook for E-Commerce in Oman. Get a sample of this industry analysis as a free report PDF download.
Oman E-commerce Market Report Snapshots
