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E-commerce App Market Size (2024 - 2029)

The e-commerce app market is experiencing significant growth, driven by the increasing popularity of online shopping and the influence of social networking on purchasing decisions. The expansion is further supported by the rising internet usage and the dominance of mobile devices over desktops, which have become essential for accessing e-commerce apps. Despite the challenges posed by security concerns and cyber threats, the market continues to thrive as consumers increasingly rely on mobile apps for shopping and brand interaction. The pandemic has accelerated this trend, leading to a surge in app downloads and usage, as consumers turned to online platforms for their shopping needs.

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Market Size of E-commerce App Industry

E-commerce App Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
CAGR 9.60 %
Largest Market Asia-Pacific
Market Concentration Low

Major Players

E-commerce App Market Major Players

*Disclaimer: Major Players sorted in no particular order

E-commerce App Market Analysis

The E-commerce App Market is expected to grow at a CAGR of 9.6% for the next five years. Over the previous two years, e-commerce app usage and downloads have increased, particularly during the coronavirus outbreak. The market is mainly fueled by the rising popularity of online shopping, particularly among women, and the expanding impact of social networking sites on purchasing decisions.

  • A boost to the market's expansion is also being given by rising internet usage and the use of gadgets like smartphones and tablets to access e-commerce apps. The rapid growth of the e-commerce sector is attributed to the prevalence of mobile devices and their continuous hegemony over desktop computers.
  • The demand for desktop applications has quickly surpassed that for mobile apps, which now rule the digital economy. More than 5 million apps were available between the Google Play Store and the Apple App Store as of 2021. Adopting mobile apps has become essential to digital lifestyles all around the world, particularly when it comes to social networking.
  • The main challenge of e-commerce apps is maintaining a consistent sense of security for customers. These apps must provide secure online transactions while safeguarding users' private information. Any successful attempt to access a customer's data can severely damage an e-commerce company's brand and clientele. It is crucial to concentrate on app security, given the rising incidence of cybercrimes and the rising risk of malware activities.
  • Using mobile devices, consumers can connect with brands around-the-clock. These portable electronics have enhanced how customers connect with brands, find information, and shop. Online shopping apps on mobile devices are becoming more and more popular. Therefore, businesses must incorporate such tools into their marketing strategies. This will help to improve the way the brand interacts with customers.
  • During the pandemic, everything from groceries to luxuries had to be purchased online, during which time the download and use of e-commerce apps escalated. The major players-Amazon, Walmart, Alibaba, and others-have been growing quickly during the past three years.

E-commerce App Industry Segmentation

The shopping category includes apps linked to well-known e-commerce companies and online merchants. These apps facilitate purchases while also promoting special deals and promotions. A few apps that facilitate C2C (consumer-to-consumer) transactions, such as eBay and Etsy, are also mentioned.

The E-commerce App Market is segmented by Type (In-app Purchases, Advertisement), Platform (Android and iPhone), and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type
In-app Purchases
Advertisement
Other Types
By Platform
Android
iPhone
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
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E-commerce App Market Size Summary

The e-commerce app market is poised for significant growth, driven by the increasing popularity of online shopping and the pervasive influence of social media on consumer purchasing decisions. The market's expansion is further bolstered by the surge in internet usage and the widespread adoption of mobile devices such as smartphones and tablets, which have become the primary means of accessing e-commerce platforms. This shift from desktop to mobile has led to a dominance of mobile apps in the digital economy, necessitating their integration into global digital lifestyles. However, the market faces challenges, particularly in ensuring the security of online transactions and protecting user data from cyber threats, which are critical for maintaining consumer trust and brand integrity.

The Asia-Pacific region is experiencing rapid growth in the e-commerce app market, with countries like China, Japan, and South Korea leading in e-commerce sales. The region's growth is fueled by increased internet accessibility and the proliferation of mobile devices, which have made e-commerce apps more accessible and popular. Local platforms such as Taobao, JD.com, and Pinduoduo are thriving, with Alibaba and Flipkart expanding their offerings to enhance user experience. The market is characterized by fragmentation, with numerous players like eBay, Tata Cliq, and Walmart actively pursuing advancements and collaborations to strengthen their market positions. Innovations such as voice search and augmented reality are being integrated into apps to enhance user engagement and shopping experiences, reflecting the ongoing evolution of the e-commerce landscape.

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E-commerce App Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 In-app Purchases

      2. 2.1.2 Advertisement

      3. 2.1.3 Other Types

    2. 2.2 By Platform

      1. 2.2.1 Android

      2. 2.2.2 iPhone

    3. 2.3 By Geography

      1. 2.3.1 North America

      2. 2.3.2 Europe

      3. 2.3.3 Asia Pacific

      4. 2.3.4 Latin America

      5. 2.3.5 Middle East and Africa

E-commerce App Market Size FAQs

The E-commerce App Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

eBay, Tata Cliq, Alibaba.com, Walmart and Etsy, Inc. are the major companies operating in the E-commerce App Market.

E-commerce App Report Snapshots

E-commerce App Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)