Market Trends of E-bike Lights Industry
Growing Demand for E-bikes
- An increase in customer preference for recreational and fitness use will result in the increased sale of e-bikes. Several governments across the globe have also taken necessary measures to promote the adoption of e-bikes. For instance, in March 2022, Veo, the first profitable micro-mobility company, launched the first Class 2 e-bike with throttle assist in the United States micro-mobility industry. The Cosmo-e class2 e-bike with throttle assist launched would allow the riders to get where they need to go if they cannot pedal, need support traveling up hills, or want a boost to get up to speed from a stopped position.
- In March 2022, Yamaha Motor Corp., USA, introduced two all-new, class 3 power assist bicycles, including the Wabash RT and the CrossCore RC. These e-bikes are built from the ground up with a new Yamaha PWSeries ST drive unit, frame, and internally integrated batteries.
- Additionally, It has now become a necessary affair to own a vehicle, as public transport isn't safe. Hence, e-bikes are a relatively inexpensive choice of commuting vehicle. Also, the rise in fuel prices will significantly boost the number of e-bikes sold across the globe and, in turn, aid the e-bike lights market growth in the forecasted period.
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Asia-Pacific and European Region are the Most Demanding Markets
- The e-bike manufacturing facilities are the end-users of the stock-type e-bike light, and many major e-bike manufacturing facilities are situated in the Asia-Pacific region. Stock e-bike lights are those that are installed on the e-bikes as they are assembled or arrive with the e-bike assembly kit.
- The top players, like Giant Bicycles and Marida, have their manufacturing units in Taiwan. Similarly, other multiple e-bike manufacturers are having their plants in China and India. Having many production facilities, the demand for e-bike lights is expected to increase in this region. This makes India and China the largest e-bike exporters in the Asia-Pacific region. The increase in the global demand for electric bikes will increase the consumption of e-bike lights.
- China has contributed to more than 50% of the Asia-Pacific e-bike market over the past two years, owing to its high consumption of electric bikes to tackle heavy traffic conditions, as well as growing vehicle pollution in the country. During the forecast period, the consumption of e-bikes is likely to continue to grow due to the decreasing purchase cost of e-bikes in the Chinese market.
- According to the China Bicycle Association, yearly electric bicycle sales in China have surpassed 30 million units in recent years, with social e-bike ownership approaching 300 million units, and the output of bikes exceeding 1,000 yuan continues to rise. Annual production for 2021 is recorded at 33.7 million units., which in turn is likely to create a lucrative opportunity for the market during the forecast period.
- The Chinese e-bike industry is largely driven by several government efforts and legislation supporting the use of green technology like e-bikes. These activities have resulted in the demand for e-bikes with smart batteries and application platforms. As Chinese manufacturers serve a wide spectrum of clientele, from the low-income to the middle-class and upper-class, their items come at a variety of pricing. This is likely to enhance the demand for e-bike lights in the coming years.
- On the other hand, the fastest-growing market for aftermarket e-bike lights is the European region. Aftermarket e-bike lights are those which are purchased as an accessory and are not included in the bike's price. The European countries hold about 40% of the global e-bike market in 2021.
- Among the countries, Germany dominates the sales numbers, followed by France and then Italy. With the demand and sales of electric bikes on the rise in the European region, the e-bike aftermarket lights market will witness a significant increase in the studied period.
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