Market Trends of Dye Sublimation Printing Industry
Transformation of Home Textile Decor Landscape Aiding the Market Growth
- Dye sublimation printing is excellent for home textiles like curtains, cushions, and other custom accessories. This method works well on flame-resistant fabrics and does not need extra steps after printing, making it ideal for the upholstery and contract furnishing industry.
- Contract furnishing companies worldwide use dye sublimation printing, increasing the demand for these printers. For example, Meshtex Printing Services in the United Kingdom offers various outdoor items, like furniture covers and umbrellas, printed with this technology. Also, as more people want personalized furnishings, the market is expected to grow.
- The rise in urbanization and higher disposable incomes are significant factors driving the demand for home decor. This shift is changing global social norms, with urban culture becoming more dominant. According to the US Census Bureau, retail sales for clothing and accessories stores in the United States reached USD 20.94 billion in February 2023, up from USD 20.15 billion in 2022.
- Various vendors are expanding their product lines with new printers and solutions to meet the growing demand. For instance, Seiko Epson Corporation, a leading dye sublimation printer provider, added the SC-F10000H, a 76-inch industrial-grade textile printer, to its range.
- However, the demand for printed fabrics in home textiles is increasing, and the demand for wall-covering products has declined. This decline is primarily due to the challenges of removing existing wallpaper, which requires specific tools and chemicals. The process is often labor-intensive and time-consuming, deterring many consumers from opting for wallpaper. This shift in consumer preference has led to a steady decrease in the popularity of traditional wall-covering products, impacting the market growth.
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Asia-Pacific's Textile Sector Fuels Dye Sublimation Printing Market Growth
- The dye sublimation printing market in Asia-Pacific is increasing, driven by the region's expanding textile industry. Key reasons include the trend toward shorter fashion cycles, the rapid adoption of new technologies, and the growth of the e-commerce sector.
- The National Bureau of Statistics reports that China's clothing fabric production increased from 2.77 billion meters in December 2023 to approximately 4.81 billion meters in January and February 2024. China's growing digital printing sector significantly supports this growth.
- The IBEF highlights India's textile sector, one of the country's oldest industries, and it is expected to reach a value of USD 209 billion by 2029. The region is seeing more digital printing because customers want quicker results. As end-user sectors, especially textiles, demand more innovative results, digital printing's importance is set to rise, ultimately impacting the dye sublimation printing market's growth.
- India's interest in dye sublimation printing grew a decade ago after the IPL's campaign when Epson introduced IPL-themed t-shirts through its Surecolor SC-F6070 and SC-F 7070 printers. With such events becoming more popular, the market for dye sublimation printing is expected to grow further in the coming years.
- The region's companies focus on sustainable practices with advanced, eco-friendly printers. For example, in May 2024, the Colorjet Group launched the Polo Earth, a 3.2-meter eco-solvent printer. This move shows the company's commitment to eco-friendly large-format printing, meeting the rising demand for sustainable solutions.
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