Market Trends of Global DTC (Direct to Consumer) DNA Test Kits Industry
This section covers the major market trends shaping the DTC (Direct to Consumer) DNA Test Kits Market according to our research experts:
Ancestry Testing Segment is Expected to Witness Growth Over the Forecast Period
An ancestry test is a DTC DNA-based test that reads specific locations of a subject's genome, to find or validate ancestral hereditary relationships or to evaluate the ethnic combination of an individual. The increasing number of people who are interested in knowing their ancestors and family trees is increasing the demand for DTC DNA test kits, especially in developing countries. The ancestry testing entails comparing the frequencies of many DNA variants found in an individual with those found in reference populations drawn from all over the world. In addition, ancestry testing is also performed to identify the carrier of any hereditary diseases or conditions such as polycystic kidney disease, breast cancer, Alzheimer's disease, various inborn errors of metabolism, and cystic fibrosis.
The increasing demand for ancestry testing across the globe is one of the major factors propelling the segment growth over the forecast period. For instance, as per the study published by the National Library of Medicine in March 2020, more than 26.0 million people have taken at-home ancestry tests across the globe in February 2020.
Therefore, considering the above mentioned factors, the ancestry testing segment is expected to witness significant growth over the forecast period.
North America is Expected to Dominate the DTC (Direct to Consumer) DNA Test Kits Market Over the Forecast Period
The growth of the market in North America is majorly due to the rising prevalence of congenital anomalies. For instance, as per the report published by the Centers for Disease Control and Prevention in 2021, one in every 33 babies in the United States are born with birth defects every year. In the North America region, the United States is expected to witness the largest market share owing to the factors such as easy acceptance of such kits in the country and high disposable income.
Key product launches, high concentration of market players or manufacturer's presence, and acquisition & partnerships among major players in the United States are some of the factors driving the growth of the DTC (Direct to Consumer) DNA test kits market in the country. For instance, in August 2020, Ancestry launched AncestryHealth equipped with Next Generation Sequencing (NGS), which offers comprehensive data on common inherited health conditions. It is designed to help people to understand their risk of developing certain inheritable health conditions. Such continuous product launches are anticipated to drive the growth of the market in the country.
Therefore, owing to the aforesaid factors the growth of the studied market is anticipated in the North America Region.
