Market Trends of Dry Shampoo Industry
This section covers the major market trends shaping the Dry Shampoo Market according to our research experts:
Organic/Natural formulations are Becoming Mainstream
With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios and placing themselves in a highly competitive shampoo market. Shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Consumer awareness about products and services and their benefits through digital media and other sources boost the segment's growth. Herbal and Ayurveda's global reach is pushed by Indians migrating to foreign countries and creating a promising market for traditional personal care products. The export rate of ayurvedic and herbal products increased significantly in recent years, affecting the global herbal market's growth. According to the Department of Commerce (India), the sales generated by exporting ayurvedic products accounted for USD 539.87 million in 2021, indicating a 26% increase compared to 2020. Thus, the market studied is expected to witness high demand in the international market.
Dry shampoos are pioneering research in herbal ingredients. Various global players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels, thus providing a jumpstart. For instance, In February 2022, Klorane, a genuine brand in European pharmacies, rolled out a new formulation for National Dry Shampoo Day. The brand launched its new Volumizing Dry Shampoo with Organic Flax which incorporates seven 100% natural, oil-absorbing, plant-based cleansing powders.
Asia-Pacific is the Fastest-Growing Market
The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth due to an increasing number of beauty-conscious consumers, particularly in China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos an essential hair care product to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Moreover, substantial growth in disposable income, rising living standards, the fast-paced life of consumers, and various advancements such as anti-hair fall and anti-dandruff dry shampoos, are factors expected to confer a boost to the growth of the dry shampoo market during the forecast period. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market.
