Market Size of Dry Shampoo Industry
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 2.80 Billion |
| Market Size (2029) | USD 3.70 Billion |
| CAGR (2024 - 2029) | 5.72 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Dry Shampoo Market Analysis
The Dry Shampoo Market size is estimated at USD 2.80 billion in 2024, and is expected to reach USD 3.70 billion by 2029, growing at a CAGR of 5.72% during the forecast period (2024-2029).
Dry shampoo, with its unique selling point of extracting oil from the scalp without water, will be one of the critical factors that will drive the market's growth, propelled by fast-paced lifestyles and hectic work hours, and the propensity of living in highly polluted cities. With experts opining that regular washing of hair can cause damage to the hair, consumers are increasingly inclined toward natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions augment dry shampoo's popularity, creating lucrative opportunities for key stakeholders. Also, the rising consumer preference for waterless products is fueling the global market.
Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and increasing internet penetration, the online market for purchasing personal care products, including shampoos, has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. They are riding on increasing e-retailing growth and vying for a significant pie in online personal care products. Also, expanding the influence of digital beauty bloggers and providing exposure to new and niche brands is also supporting market growth worldwide.
Dry Shampoo Industry Segmentation
The dry shampoo market is segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available globally, online retail stores allow these products to penetrate emerging markets. Also, the study analyzes the dry shampoo market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.
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| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
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Dry Shampoo Market Size Summary
The dry shampoo market is poised for significant growth, driven by the increasing demand for waterless hair care solutions that cater to fast-paced lifestyles and urban living conditions. Consumers are increasingly shifting towards natural and organic products, influenced by concerns over the potential damage from regular hair washing and the side effects of chemical formulations. This trend is further supported by moderate to severe water shortages in developing regions, which enhance the appeal of dry shampoo as a convenient alternative. The market is also benefiting from the rising popularity of digital beauty influencers and the expansion of e-retailing platforms, which have made it easier for consumers to access a wide range of personal care products, including dry shampoos. The influence of herbal and Ayurvedic products, particularly in the Asia-Pacific region, is contributing to the global market's expansion, as these products gain traction among consumers seeking traditional and natural personal care solutions.
The competitive landscape of the dry shampoo market is characterized by the presence of major players such as Procter & Gamble, Unilever, and L'Oréal Paris, who are actively investing in product development and strategic expansions to capture a larger market share. These companies are focusing on enhancing their product offerings with natural, silicone-free, and paraben-free formulations to meet evolving consumer preferences. The Asia-Pacific region, with its growing number of beauty-conscious consumers and rising disposable incomes, presents lucrative opportunities for market expansion. Innovations such as 2-in-1 shampoos and conditioners are gaining popularity, further driving market growth. The introduction of new products and the strategic targeting of emerging markets are key strategies employed by leading manufacturers to strengthen their presence and increase their revenue in the global dry shampoo market.
Dry Shampoo Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Distribution Channel
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2.1.1 Supermarkets/Hypermarkets
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2.1.2 Convenience Stores
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2.1.3 Specialty Stores
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2.1.4 Online Retail Stores
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2.1.5 Other Distribution Channels
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2.2 Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 Spain
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2.2.2.2 United Kingdom
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2.2.2.3 Germany
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2.2.2.4 France
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2.2.2.5 Italy
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2.2.2.6 Russia
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 China
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2.2.3.2 Japan
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2.2.3.3 India
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2.2.3.4 Australia
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2.2.3.5 Rest of Asia-Pacific
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2.2.4 South America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of South America
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2.2.5 Middle-East and Africa
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2.2.5.1 South Africa
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2.2.5.2 Saudi Arabia
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2.2.5.3 Rest of Middle-East and Africa
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Dry Shampoo Market Size FAQs
How big is the Dry Shampoo Market?
The Dry Shampoo Market size is expected to reach USD 2.80 billion in 2024 and grow at a CAGR of 5.72% to reach USD 3.70 billion by 2029.
What is the current Dry Shampoo Market size?
In 2024, the Dry Shampoo Market size is expected to reach USD 2.80 billion.
