Market Size of Drinkable Yogurt Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.80 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Drinkable Yogurts Market Analysis
Global drinkable yogurt market is growing at a CAGR of 4.8% during the forecast period (2020-2025).
- The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana and coconut in March 2018. Also, new drinkable yogurt flavor, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking more healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners, to reduce calories.
- However, the major challenge in this sector is the regulations claimed by the regulatory bodies, for instance, the U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day, which includes not just yogurt but any milk, cheese or other dairy products.
Drinkable Yogurts Industry Segmentation
The global drinkable yogurt market has been segmented by category into dairy-based and non-dairy based; by type into plain and flavored yogurt; and by distribution into hypermarket/supermarket, convenience stores, specialty stores, online channel and others. Also, the study provides an analysis of the drinkable yogurtmarket in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| By Category | |
| Dairy-based yogurt | |
| Non-dairy based yogurt |
| By Type | |
| Plain yogurt | |
| Flavored yogurt |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Others |
| Geography | |||||||||
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Drinkable Yogurt Market Size Summary
The global drinkable yogurt market is experiencing significant growth, driven by an increasing demand for probiotic and healthier snacking options among health-conscious consumers, including both adults and children. The market is further propelled by the introduction of innovative functional products featuring new flavors and ingredients, such as omega 3, collagen, and plant sterols. Consumers are increasingly seeking natural sweeteners like stevia to reduce calorie intake, reflecting a broader trend towards healthier and more natural food choices. However, regulatory challenges, such as those imposed by the U.S. Department of Agriculture, which limits the consumption of yogurt drinks, pose challenges to market expansion. The market's growth is also supported by the rising popularity of probiotic foods, known for their gut health benefits, and the expanding online retail sector, which has seen rapid growth due to increased internet penetration.
Asia-Pacific stands out as the dominant region in the drinkable yogurt market, supported by consumer awareness and a favorable regulatory environment. The region's market share is significant, with Japan leading the way due to its early adoption of probiotic products like Yakult. China and India are emerging as fast-growing markets, driven by changing lifestyles and increasing health consciousness among the young population. The competitive landscape of the global drinkable yogurt market is characterized by the presence of numerous domestic and multinational players, with product innovation being a key strategy. Companies are also engaging in mergers, acquisitions, and partnerships to enhance their market presence. Notable players in the market include Danone Groupe SA, Chobani, LLC., and Morinaga Nutritional Foods, Inc., among others, who are actively introducing new flavors and products to capture a larger market share.
Drinkable Yogurt Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porters Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Category
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2.1.1 Dairy-based yogurt
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2.1.2 Non-dairy based yogurt
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2.2 By Type
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2.2.1 Plain yogurt
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2.2.2 Flavored yogurt
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience Stores
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2.3.3 Specialty Stores
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2.3.4 Online Stores
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2.3.5 Others
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Russia
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2.4.2.5 Spain
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2.4.2.6 Italy
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 India
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2.4.3.2 China
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle East and Africa
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Drinkable Yogurt Market Size FAQs
What is the current Drinkable Yogurt Market size?
The Drinkable Yogurt Market is projected to register a CAGR of 4.80% during the forecast period (2024-2029)
Who are the key players in Drinkable Yogurt Market?
Danone Groupe SA, Chobani, LLC., Morinaga Nutritional Foods, Inc., General Mills Inc. and Pillars Yogurt are the major companies operating in the Drinkable Yogurt Market.
