| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 17.20 Billion |
| Market Size (2030) | USD 28.60 Billion |
| CAGR (2025 - 2030) | 10.70 % |
| Fastest Growing Market | North America |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Dog Treats Market Analysis
The Dog Treats Market size is estimated at USD 17.20 billion in 2025, and is expected to reach USD 28.60 billion by 2030, at a CAGR of 10.7% during the forecast period (2025-2030).
- Across the globe, dog ownership is on the rise, fueled by the growing trend of treating pets as family members. This surge in demand is primarily led by discerning consumers who are increasingly pampering their pets and paying close attention to ingredient formulations. As a result, pets are exhibiting behaviors similar to human snacking and receiving rewards. In response to this evolving trend, manufacturers are introducing a wider variety of dog treats to cater to the burgeoning demand.
- As the new generation's sentiments towards pet adoption evolve, the industry is witnessing a significant shift. In North America and Europe, Gen Z and millennials increasingly view themselves as 'parents' to their pets. This 'Pet Parent' concept is also gaining traction in Asian nations, including India. This changing perspective is not only boosting demand for premium pet food and nutrition but is also expanding interest in diverse products, from oral care and treats to snacks and lifestyle items. Adoption rates for pets have notably risen in many countries, particularly among Gen Z and millennials. Their pursuit of convenience, coupled with a willingness to invest in their 'pet children,' is propelling the growth of the pet treats market.
- E-commerce is making waves in the global pet food market. Numerous online retailers are bringing pet food directly to consumers' doorsteps. This accessibility, especially for premium offerings, has spurred global demand. Major online platforms like Amazon, Walmart, Tesco, Petco, Zooplus, PetSmart, Chewy, and PetFlow prominently feature pet treats. Notably, Amazon stands out as the leading sales platform, showcasing a vast array of industry manufacturers like Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), and The J.M. Smucker Company.
Dog Treats Market Trends
Global Surge in Pet Dog Population
- China's rapid urbanization and increasing disposable incomes have given rise to a growing middle class. This middle class is increasingly embracing pet ownership, especially dogs, positioning China as a key market for dog treats. However, alongside the booming pet food market in China, challenges have surfaced, particularly concerning product quality. Reports highlight that certain manufacturers, in their quest for higher profits, have turned to subpar ingredients for dog treats. This situation accentuates the urgent need for stricter regulations in China's pet food production.
- In India, there's been a notable surge in the demand for gourmet pet food, especially dog treats. As disposable incomes rise, pet owners are prioritizing high-quality nutrition for their pets. This shift is primarily due to the rise of smaller nuclear families, where pets are seen as vital family members. Millennials are at the forefront of this trend, choosing premium products and services for their pets. On average, India has a demand of 30,000 metric tons of pet food, including dog treats.
- In Europe, the pet treats market is increasingly leaning towards premium and natural products. Pet owners are now prioritizing treats made from high-quality ingredients, avoiding artificial additives. This trend stems from a growing awareness of the crucial role nutrition plays in pet health. As a result, pet parents are turning to premium brands for their dogs.. The 2024 report from the European Pet Food Industry Federation (FEDIAF) highlighted that Europe's dog population surpassed 106 million. Leading the country with the most dog population, Russia had 17.6 million dogs, trailed by the United Kingdom with 12.6 million.
Understand The Key Trends Shaping This Market
Download PDF
North America Dominates the Dog Treats Market
- In 2024, the American Pet Products Association (APPA) highlighted that approximately 58 million households in the United States (U.S.) have at least one dog, solidifying the nation's position as a global leader in dog ownership. Over the years, U.S. pet expenditures have shown a consistent upward trend. Specifically, pet spending surged from USD 136.8 billion in 2022 to USD 147.0 billion in 2023, marking a notable 7% increase. This uptick in pet spending can be largely attributed to the rising trend of pet humanization, the expanding variety of available pet treats, and the premiumization of pet food in the U.S.
- The growing acceptance of organic dog treats in the U.S. and Canada is fueling market expansion. Numerous pet stores and industry giants are venturing into the organic dog treat arena to capitalize on its profitability. For example, leading U.S. pet food marketers, including Nestle SA, Del Monte, Hill's Pet Nutrition, Mars, and P&G, are making significant investments in the natural and organic segment, broadening their offerings in the dog treats category.
- Countries like Mexico, Cuba, Costa Rica, and Guatemala are experiencing notable growth in the dog treats market. In Mexico, while there's a significant population of stray dogs, many are finding their way into shelters. These shelters are seeing a surge in adoptions, with more individuals choosing these dogs as companions. Costa Rica, celebrated for its pet-friendly culture and abundance of dog shelters, is witnessing a notable uptick in dog ownership, especially among the younger demographic. This younger generation is increasingly favoring plant-based organic foods for their pets, including treats. In Cuba, there's a burgeoning awareness and interest in organic dog treat products. Additionally, the nation's dog treat market is being propelled by factors like customized dog treats tailored to age and breed, and a growing appetite for premium dog treats.
Get Analysis on Important Geographic Markets
Download PDF
Dog Treats Industry Overview
The Global Dog Treats Market exhibits consolidation, dominated by a handful of key players. High capital demands and the necessity for ongoing R&D investments limit new entrants and small players' business expansion. Key market players include Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), The J.M. Smucker Company, and General Mills. These leading companies primarily leverage strategies such as new product launches, partnerships, and acquisitions to strengthen their foothold in the market.
Dog Treats Market Leaders
-
Mars Incorporated
-
Nestle (Purina)
-
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
-
The J.M. Smucker Company
-
General Mills
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competiters?
Download PDF
Dog Treats Market News
- July 2024: Maev, a science-driven lifestyle brand dedicated to transforming pet wellness through nutrition, unveiled its latest offering: Human-Grade Freeze Dried Treats for Dogs. These treats boast a singular ingredient: 100% USDA-Certified Beef Liver. Packed with protein, these freeze-dried delights provide numerous health benefits to dogs, all while containing a mere two calories per treat.
- April 2024: Pet Trade Innovations unveiled its latest brand, Wonderful World of Treats. These canine treats, inspired by human culinary flavors, add an exciting twist to any dog's snack time. Hand-baked in the United Kingdom, the brand prioritizes sustainable packaging, and each bite-sized soft treat boasts a special formulation.
- March 2024: Petcurean, known for its premium pet food brands like Go! Solutions unveiled its latest functional pet food products. The new lineup features Go! Solutions Benefit Chews, marking the brand's inaugural functional treat for dogs.
Dog Treats Industry Segmentation
Dog Treats serve as functional snacks, offering both enjoyment and nutrition for pets. Typically meeting nutritional adequacy standards, these treats simplify the process for dog owners, ensuring their pets receive essential nutrients without added hassle.
The Dog Treats Market is Segmented Into Product Type (Crunchy Treats, Dental Treats, Freeze-Dried and Jerky Treats, Soft & Chewy Treats), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers Market Sizing and Forecasts in Terms of Value (USD) and Volume (Metric Tons) for all the Above Segments.
| Product Type | Crunchy Treats | ||
| Dental Treats | |||
| Freeze-Dried and Jerky Treats | |||
| Soft & Chewy Treats | |||
| Distribution Channel | Convenience Stores | ||
| Online Channel | |||
| Specialty Stores | |||
| Supermarkets/Hypermarkets | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| UK | |||
| France | |||
| Russia | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| Rest of Asia Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Africa | South Africa | ||
| Rest of the Africa | |||
Need A Different Region or Segment?
Customize Now
Dog Treats Market Research FAQs
How big is the Dog Treats Market?
The Dog Treats Market size is expected to reach USD 17.20 billion in 2025 and grow at a CAGR of 10.70% to reach USD 28.60 billion by 2030.
What is the current Dog Treats Market size?
In 2025, the Dog Treats Market size is expected to reach USD 17.20 billion.
Who are the key players in Dog Treats Market?
Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), The J.M. Smucker Company and General Mills are the major companies operating in the Dog Treats Market.
Which is the fastest growing region in Dog Treats Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Dog Treats Market?
In 2025, the Europe accounts for the largest market share in Dog Treats Market.
What years does this Dog Treats Market cover, and what was the market size in 2024?
In 2024, the Dog Treats Market size was estimated at USD 15.36 billion. The report covers the Dog Treats Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Dog Treats Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Dog Treats Industry Report
Statistics for the 2025 Dog Treats market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dog Treats analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
