DIY HOME IMPROVEMENT MARKET - GROWTH, TRENDS, AND FORECAST (2019 - 2024)

The DIY Home Improvement Market is segmented by Type, Distribution Channel, and Geography.

Market Snapshot

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Study Period:

2015-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

3%

Key Players:

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Market Overview

The DIY home improvement market is expected to register a CAGR of 3% during the forecast period.

  • DIY home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances.
  • The change in lifestyle has increased the interest in DIY interior designing. Moreover, in the developing regions, the growing population of working women and their participation in the decision-making process for home decoration are also boosting the sales of products required for such projects.
  • Subsequently, there is an increasing adoption of DIY home improvement products. The use of DIY products lowers long-term costs than work outsourced to expensive labor. Therefore, the demand for DIY home improvement products is a major factor driving the market studied.

Scope of the Report

A complete background analysis of the DIY home improvement market, including the assessment of the economy and contribution of the sectors in the economy, market overview, market size estimation for key segments and emerging trends in the market segments, market dynamics and insights, and key statistics, is covered in the report.

By Type
Lumber and Landscape Management
Decor and Indoor Garden
Kitchen
Painting and Wallpaper
Tools and Hardware
Building Materials
Lighting
Plumbing and Equipment
Flooring, Repair, and Replacement
Electrical Work
By Distribution Channel
DIY Shops
Online
Other Distribution Channels
Geography
North America
United States
Canada
South America
Brazil
Mexico
Others
Europe
Germany
France
United Kingdom
Others
Asia-Pacific
China
Japan
India
Others
Middle East & Africa
United Arab Emirates
Saudi Arabia
South Africa
Others

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Key Market Trends

DIY Shops are Preferable Distribution Channels

  • As a majority of DIY resources are online, in-store display plays a major role in how the DIY consumers learn to manage DIYs. Big-box retailers have seen a boost in the sales by implementing these tactics, and these are also just as useful for small and local home improvement businesses.
  • Most often, small businesses excel over the big box stores, in terms of customer service and store-consumer relationships.
  • 82% of all DIYers are likely to explore products in the store, even if the final purchase is made online, and Millennial DIYers are more likely to seek the product and make the final purchase of quality products in-store, especially for products, like paint.
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North America and Europe are Accounting for the Largest Market Share

The developed regions, including North America and Europe, accounted for around 85% of the segment revenue in 2017. The presence of necessary skills in consumers for carrying out the home improvement work is one of the key factors propelling the market growth. Additionally, manufacturers offer smart home improvement kits to assist DIY consumers. Furthermore, the presence of large DIY stores, along with the penetration of e-commerce sales channel, may create a long-term positive impact.

Growth in demand is expected majorly, due to stringent green building regulations, rising electricity expenses, growth in internal migrations, and high household spending. Moreover, manufacturers have constantly focused on technological advancements, design innovations, and improving the product quality, and adhered to the changing trends, such as offering eco-friendly products. Furthermore, the lending rates in the region are comparatively lower and the property prices are increasing, thus supporting the home improvement market.

Asia-Pacific is anticipated to grow at a high rate during the forecast period.

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Competitive Landscape

The report covers major international players operating in the DIY home improvement market. In terms of market share, few of the major players currently dominate the market studied. However, demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Major Players

  1. Lowe's
  2. Menard Inc.
  3. Walmart Inc.
  4. ADEO
  5. The Home Depot

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Key Deliverables of the Study

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Trends Influencing the DIY Home Improvement Market

    6. 4.6 Value Chain Analysis of the DIY Home Improvement Market

    7. 4.7 Porter's Five Forces Analysis

    8. 4.8 Technological Innovations

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Lumber and Landscape Management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Lighting

      8. 5.1.8 Plumbing and Equipment

      9. 5.1.9 Flooring, Repair, and Replacement

      10. 5.1.10 Electrical Work

    2. 5.2 By Distribution Channel

      1. 5.2.1 DIY Shops

      2. 5.2.2 Online

      3. 5.2.3 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

      2. 5.3.2 South America

        1. 5.3.2.1 Brazil

        2. 5.3.2.2 Mexico

        3. 5.3.2.3 Others

      3. 5.3.3 Europe

        1. 5.3.3.1 Germany

        2. 5.3.3.2 France

        3. 5.3.3.3 United Kingdom

        4. 5.3.3.4 Others

      4. 5.3.4 Asia-Pacific

        1. 5.3.4.1 China

        2. 5.3.4.2 Japan

        3. 5.3.4.3 India

        4. 5.3.4.4 Others

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 South Africa

        4. 5.3.5.4 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 ADEO

      2. 6.1.2 Home Depot

      3. 6.1.3 Lowe's

      4. 6.1.4 Menard

      5. 6.1.5 Walmart

      6. 6.1.6 Ace Hardware

      7. 6.1.7 Travis Perkins

      8. 6.1.8 Bauvista

      9. 6.1.9 The Sherwin-Williams Company

      10. 6.1.10 Bauhaus

      11. 6.1.11 Other Companies (Crate and Barrel, HORNBACH Holding, The True Value Company, Les Mousquetaires, Ace Hardware and Bed Bath & Beyond Inc)

    2. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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